Design & execution of global marketing: - Development of communication and distribution strategies- Drive of product launches and portfolio management- Brand budget and inventory management- Conduction of market analysis and reporting

- Development and implementation of change management strategies and processes to achieve an integrated marketing mindset across the LEGO group- Preparation, support as well as equipment of people to adopt and use changes to new business processes, tools & roles to bring the OESP (Owned-Earned-Shared-Paid) approach to life- Project management to secure holistic workflows, timelines and schedules to deliver innovative and locally relevant integrated marketing campaigns across multiple channels - Identification of relevant channel and content strategies to support the Brand Management team on integrated briefs and OESP activities- Adaption of regional marketing & communication strategies into an integrated local action plan to ensure relevancy among the DACH-region - Contribution and collaboration on a regional level to set up OESP strategies and find consistent solutions for all western European markets

- Development, execution and review of innovative Marketing plans (including activations) for the assigned portfolio among the girls audience to energize kids and shoppers based on key consumer/shopper and media insights- Creation and implementation of local campaign topspin to ensure relevancy for local audiences and market needs- Collaboration with a variety of functions including internal Marketing sub-teams, Sales, Operations and regional Marketing teams to ensure alignment with audience strategies and achievement of objectives- Close work with distribution partners on retail level to implement marketing activities among the EUC market represented by distributors- Leading of relationships with external media agency, publishers and IP & entertainment partners to generate strong and sustainable demand- Analysis and evaluation of theme and product performance including consumer sales recommendations on theme level- Plan and run budgets related to assigned brands and marketing campaigns

- Responsibility for the brand management of the pay TV channel "Universal TV" within the German-speaking area as well as the branded SVOD service "Studio Universal Classics" on Amazon Channel- Strategic planning & implementation of the annual marketing plan including budget responsibility- Conception, implementation and analysis of integrated, creative ATL and BTL marketing campaigns- Strategic management, further development & support of all digital & social media channels (Facebook, Youtube, Instagram)

- Support in the area of ​​Trade Marketing / Sales, especially within the design of advertising materials, newsletters, coordination of POS materials and events / information trips- Maintenance of the B2B websites and updating of B2C partner websites- Support in the development of a new B2B CRM program- Development of concepts and presentations for training courses- Processing of image requests and approval of advertising material from partners

- Support within Marketing and Online Marketing communication- Organization and implementation of internal university events- Review, update and further development of study programme profiles on various information portals- Development of Social Media postings- Composition of Marketing and press-relevant texts- Contact person for prospective students