Julia Martin Email & Phone Number

Ashburn, Virginia, Us

As Client Advocacy Lead for DXC Technology, I am dedicated to championing our clients' success. Leading a team of marketing professionals, I focus on amplifying our clients' achievements, ensuring they are recognized as industry innovators, and driving value through personalized solutions that meet their unique needs. My goal is to foster lasting partnerships that empower clients to excel and lead in their markets

Following the company’s commitment to achieve a deeper focus on clients, I was appointed by the Chief Growth & Strategy Officer to champion Avanade’s global Client Experience (CX) strategy redesign. I have reimagined the company’s CX vision by realigning CX measurement and metrics to current company goals, and establishing forward-looking, actionable plans to drive enhanced client-centricity across the business. To support this effort, I have built and oversee a diverse team to propel research, analysis, and program execution.➸ Built comprehensive Voice of Customer program to gather deeper insights; led journey mapping initiative to identify touchpoints with greatest impact on overall experience and established cross-functional governance board to support continuous improvement efforts. Improved client experience index 3.55 pts, with a steady increase across all factors.➸ Designed CX improvement program for top client segments fueling 6%+ growth over company growth rate.➸ Produced CX training curriculum and communications strategy to drive CX change and promote adoption.

As a result of my demonstrated success, I was promoted to direct North America Field Marketing teams responsible for building awareness, generating demand, and driving business growth across all 6 North America regions, $1B+ business. I hired and led a diverse, 7-person team of marketing professionals focused on demand generation, campaign development, event management, account-based marketing, and marketing analytics. ➸ Ranked #1 globally and exceeded annual marketing KPIs.➸ Secured $500K+ each year in Microsoft partner funding for joint go-to-market activities.➸ Forged close partnerships with Sales, corporate teams, and external partners to optimize marketing effectiveness.

When I initially joined Avanade, I devised and executed demand generation marketing strategies through online/offline channels to propel demand for services and solutions for the Midwest region, the largest region in North America, with sales in excess of $300M. I collaborated with Sales leadership to define marketing goals and KPIs, while tracking, adjusting, and reporting on campaign effectiveness.➸ Maximized limited regional budget by identifying GTM opportunities with key partners, more than doubling reach of regional marketing spend.➸ Optimized use of digital channels, including LinkedIn, to grow the number of marketing qualified leads generated by 100%+.➸ Identified customer engagement channels to reach targeted senior level buyers, which was later adopted across North America.➸ Supported close of key opportunities valued at $30M+ through account-based marketing (ABM) activities.

Houston, Texas, Us

In 2010 I transitioned to support the development of HP’s emerging ABM program, helping to establish account selection criteria, training documents for new team members, and program requirements. I translated diverse and complex product portfolios into customized marketing programs to drive growth, expand relationships, and increase wallet share while monitoring and reporting overall program performance to leadership.➸ Partnered closely with Sales to develop tactical, 1:1 marketing programs and campaigns for key strategic accounts, including Kraft Foods, DirecTV, Coca-Cola, and P&G.➸ Supported sales teams increasing new revenue bookings 30% in first year of program; I went on to scale the program from 10 accounts to 30 accounts within 2 years.➸ Surpassed C-Suite relationships growth target by 10%.

Dublin 2, Ie

After initially contributing on contract basis, offered to join full-time to advance the directive of Client Centric Marketing team within the Communications & High-Tech (C&HT) industry group focused on largest C&HT accounts, including Microsoft, EMC, and Boeing. Developed marketing strategy, goals, objectives, and tactics to support the growth of an emerging service offering within Electronics & High-Tech industry group. Launched campaign 3 months ahead of schedule, generating pipeline of $30M+ within 6 months. Doubled the offering portfolio penetration in top accounts. Improved deal win rate by ~20%. Orchestrated global research study, customer segmentation, and persona development; crafted targeted messaging and go-to-market execution plan.

B.A, Marketing

Education record

Marketing