Julia Martin Email and Phone Number
As a Marketing Strategist and Senior Leader, I have a successful record of driving program development and management to mobilize on big strategic bets, accelerate field engagement, and propel action.I have extensive experience leading cross-functional teams to drive client engagement and top-line business growth through integrated marketing, account-based marketing, lead-gen campaigns, and digital marketing programs, as well as spearheading customer experience strategy execution to drive improvement to Client Satisfaction Scores and propel top-line business growth.Leveraging refined networking and influencing management skills, I motivate from actions to outcomes and deliver results across organizational boundaries. For example, I:-Expanded Voice of Client data set 200% over 2-year period.-Drove an average of 1.5 point Client Experience Index score improvement YoY by crafting and executing customer-first programs with a focus on driving business goals for strategic accounts.-Reimagined the customer events strategy, decreasing number of events while doubling ROI.My areas of expertise include:With over 20 years of experience, I excel in the following areas:Strategic Planning & Execution * Marketing Strategy * Partner Marketing Strategy * Executive Communications *Digital Marketing * Field Marketing * Account-based Marketing * Process Improvement * Customer Experience * Cross-functional Team LeadershipFun fact:I am proud to be featured as a case study in "Executive Engagement Strategies" a book by Bev Burgess of ITSMA, a leader in B2B marketing insights and research. The case study features the work I am doing to drive stronger executive engagement and a better client experience for Avanade's clients. Outside of work you will find me keeping up with the busy lives of my entrepreneurial husband and three amazing children, exploring Chicago's newest restaurants, trying my hand at new recipes and searching for the best wine pairings.Please feel free to reach out to me to connect. 📞 (708) 476-4254📧 j.a.martin@avanade.com
Dxc Technology
View- Website:
- dxc.technology
- Company phone:
- (703)876-1000
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Client Advocacy LeadDxc Technology Sep 2024 - PresentAshburn, Virginia, UsAs Client Advocacy Lead for DXC Technology, I am dedicated to championing our clients' success. Leading a team of marketing professionals, I focus on amplifying our clients' achievements, ensuring they are recognized as industry innovators, and driving value through personalized solutions that meet their unique needs. My goal is to foster lasting partnerships that empower clients to excel and lead in their markets
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Director, North America MarketingAvanade Apr 2022 - Oct 2024
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Client Experience Strategy LeadAvanade Jan 2018 - Jun 2022Following the company’s commitment to achieve a deeper focus on clients, I was appointed by the Chief Growth & Strategy Officer to champion Avanade’s global Client Experience (CX) strategy redesign. I have reimagined the company’s CX vision by realigning CX measurement and metrics to current company goals, and establishing forward-looking, actionable plans to drive enhanced client-centricity across the business. To support this effort, I have built and oversee a diverse team to propel research, analysis, and program execution.➸ Built comprehensive Voice of Customer program to gather deeper insights; led journey mapping initiative to identify touchpoints with greatest impact on overall experience and established cross-functional governance board to support continuous improvement efforts. Improved client experience index 3.55 pts, with a steady increase across all factors.➸ Designed CX improvement program for top client segments fueling 6%+ growth over company growth rate.➸ Produced CX training curriculum and communications strategy to drive CX change and promote adoption.
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North America Field Marketing LeadAvanade Sep 2015 - Jan 2018As a result of my demonstrated success, I was promoted to direct North America Field Marketing teams responsible for building awareness, generating demand, and driving business growth across all 6 North America regions, $1B+ business. I hired and led a diverse, 7-person team of marketing professionals focused on demand generation, campaign development, event management, account-based marketing, and marketing analytics. ➸ Ranked #1 globally and exceeded annual marketing KPIs.➸ Secured $500K+ each year in Microsoft partner funding for joint go-to-market activities.➸ Forged close partnerships with Sales, corporate teams, and external partners to optimize marketing effectiveness.
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Manager, Field MarketingAvanade Oct 2012 - Sep 2015When I initially joined Avanade, I devised and executed demand generation marketing strategies through online/offline channels to propel demand for services and solutions for the Midwest region, the largest region in North America, with sales in excess of $300M. I collaborated with Sales leadership to define marketing goals and KPIs, while tracking, adjusting, and reporting on campaign effectiveness.➸ Maximized limited regional budget by identifying GTM opportunities with key partners, more than doubling reach of regional marketing spend.➸ Optimized use of digital channels, including LinkedIn, to grow the number of marketing qualified leads generated by 100%+.➸ Identified customer engagement channels to reach targeted senior level buyers, which was later adopted across North America.➸ Supported close of key opportunities valued at $30M+ through account-based marketing (ABM) activities.
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Enterprise Services Marketing ManagerHewlett-Packard 2010 - Oct 2012Houston, Texas, UsIn 2010 I transitioned to support the development of HP’s emerging ABM program, helping to establish account selection criteria, training documents for new team members, and program requirements. I translated diverse and complex product portfolios into customized marketing programs to drive growth, expand relationships, and increase wallet share while monitoring and reporting overall program performance to leadership.➸ Partnered closely with Sales to develop tactical, 1:1 marketing programs and campaigns for key strategic accounts, including Kraft Foods, DirecTV, Coca-Cola, and P&G.➸ Supported sales teams increasing new revenue bookings 30% in first year of program; I went on to scale the program from 10 accounts to 30 accounts within 2 years.➸ Surpassed C-Suite relationships growth target by 10%. -
Global Marketing Manager - Electronics & High TechAccenture 2004 - 2010Dublin 2, IeAfter initially contributing on contract basis, offered to join full-time to advance the directive of Client Centric Marketing team within the Communications & High-Tech (C&HT) industry group focused on largest C&HT accounts, including Microsoft, EMC, and Boeing. Developed marketing strategy, goals, objectives, and tactics to support the growth of an emerging service offering within Electronics & High-Tech industry group. Launched campaign 3 months ahead of schedule, generating pipeline of $30M+ within 6 months. Doubled the offering portfolio penetration in top accounts. Improved deal win rate by ~20%. Orchestrated global research study, customer segmentation, and persona development; crafted targeted messaging and go-to-market execution plan.
Julia Martin Education Details
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Affiliations & SkillsMarketing -
Depaul University
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University Of Illinois ChicagoMarketing
Frequently Asked Questions about Julia Martin
What company does Julia Martin work for?
Julia Martin works for Dxc Technology
What is Julia Martin's role at the current company?
Julia Martin's current role is Marketing Strategy & Customer Experience Leader.
What schools did Julia Martin attend?
Julia Martin attended Affiliations & Skills, Depaul University, University Of Illinois Chicago.
Who are Julia Martin's colleagues?
Julia Martin's colleagues are Ross Grant, Olga Elizondo, Shivam Gupta, Ramakrishnaiah Yerragorla, Lloyd Anthony Cane Reid, Gouri Paul, Mangu Ramanjaneya Rao.
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