Led the strategic development and management of integrated marketing programs including audience identification, customer value prop, go-to-market strategy, creative development, program execution and measurement. Defined program mix, content plan, global campaign calendar, and required resources to execute campaigns. Partnered with Sales/BDR, Corporate and Product Marketing and other key stakeholders to develop, measure and refine plans. Communicated program updates, pipeline forecasts and campaign results. Analyzed program performance and recommended improvements and optimization of content, mix, frequency, etc. to meet monthly and quarterly goals.

Responsible for end to end campaign strategy and management; developing multi-touch demand generation and nurture programs that leverage both inbound and outbound tactics; partnering cross functionally to create multi-faceted programs (Sales Enablement, Corporate Marketing, Product/Solutions Marketing and Geo Marketing); creating and delivering a full suite of integrated campaign activities as well as campaign analytics and optimization.

Collaborated with worldwide sales organization, business units and Cisco partners to develop strategy and plan to create awareness and promote adoption of global business transformation solution. Partnered with executive sponsors, project teams, change managers, and other communication leaders to ensure alignment and drive change within functions.

Drove strategy development, program implementation, and project management to increase awareness, opinion and consideration of Cisco products and brand. Extensive end-to-end experience in integrated marketing communications, demand generation, thought leadership, messaging/positioning, field outreach, internal communications, budgeting, and results optimization.

Developed senior executives’ messaging/communication platforms to reinforce and align with Cisco business processes and overall strategic direction. Supported a number of critical change initiatives as well as talent development, rewards and recognition, inclusion and diversity, leadership development, corporate responsibility, and executive coaching.

Responsible for the development and execution of all corporate communications and marketing communications to support growth goals of worldwide business units as well as the company's brand and vision.

Developed and executed sales and marketing communications strategies and tactics designed to drive awareness, opinion and consideration of DVDPlay products and overall business model.