Julia Nixon Cmgr Fcmi Cmktr Acim Email & Phone Number

£90M revenue arm of AVK Group, global leaders in the manufacture of valves and fittings for the water and gas sector. Proposed a plan for integrating all AVK UK’s marketing systems and was promoted to Head of Marketing, responsible for all UK branding, PR & marketing – leading a Marketing team of 4. Encompasses major input into marketing for 3 sister companies, and internal communications for a staff base of 200. Augmented previous work in developing an industry-leading marketing function, ensuring AVK remains at the forefront of the industry and maximises ROI._________________________________________________► Coached and progressed the team (incl. 2 promotions), introducing continual learning to appraisals► Developed overall marketing programme and achieved sales objectives totalling £40M in revenue► Supported newly acquired sister companies with marketing / branding recruitment and processes, with resultant growth of revenue, profit and market share► Increased digital content (75%), site visitors (26%), new users (16%) & conversion rate (32%)► Increased LinkedIn followers 47% accounting for 8+% of site visitors with targeted content► Launched a number of products, incorporating extensive product development, go-to-market launch plan, and designing major marketing campaigns incorporating video, events & promotion► Developed and implemented a highly effective market intelligence process, enabling decision-making on market pricing, route to market, and product/service developments in relevant territories► Significantly improved marketing productivity via a marketing dashboard with output measurement► Increased e-shot subscribers 96%, and open / click-through rates via segmented, targeted campaigns

United Kingdom

Spearheaded AVK UK’s marketing & communications strategy encompassing advertising, digital, promotions, PR, graphics and collateral to achieve optimal brand positioning and increase lead generation, as well as significantly increase employee engagement. Reported to senior management and led a Creative Assistant._________________________________________________► Developed highly successful internal communications strategy and tools► Visibly improved productivity and engagement via confidence building & establishing clear role boundaries► Transformed staff engagement in a sister company via linking engagement with performance► Launched numerous successful external product/safety campaigns, partnering with industry bodies and leading on materials and events► Raised AVK’s profile and brand via a Distributor Engagement plan – included POS video content on display units and a training plan for the sales team to train distribution staff► Proposed and commissioned market surveys that transformed product development & market entry► Developed SEO-driven digital strategy with content management plan, actionable insights and metrics - significantly enhancing organic keyword ranking, inbound traffic & social media followers► Delivered a major increase in product revenues via a fully integrated sales and market plan► Sponsored by senior leadership for the senior management programme

EPC-UK is the £60M revenue UK arm of EPC Groupe, world-leader in explosives manufacture, storage, distribution, drilling and blasting with c. 200 staff. I led internal communications and marketing, and supported the global group in marketing & branding. Developed a successful marketing function, introduced digital marketing, transformed employee engagement & ensured consistent, market orientated communications while leading and developing a small team._________________________________________________► Devised, presented and implemented budgeted strategic marketing plans for the UK and Canada, determining best use of marketing mix to achieve maximum ROI and brand awareness► Provided monthly reports to senior leaders on marketing activity, spend and ROI► Addressed costly outsourced marketing and implemented a successful centralised marketing function► Spent time in Canada to establish exhibition setup and marketing plan for a new acquisition – with resultant business turnaround from significant customer loss to a thriving business► Led on event stands and supporting materials, ensured all resultant leads were input into CRM and followed up; also introduced a new lead scoring system to measure and prove ROI from events► Introduced a customer survey to improve both communications and services to customers► Assessed the business market for trends & interests, and created focussed employee communications► Designed, printed and led distribution of a quarterly newsletter for all staff► Introduced a mobile app to submit risk issues, improving safety reporting by 40%► Presented at management conferences & industry events on the role marketing plays in company success► Launched a digital inclusion employee advocacy programme, increasing digital channel use by 60%► Responded to intranet issues raised by staff, through implementing a successful cloud system► Provided significant input into crisis communications after raising issues at senior level

Managed sales/financial reporting against budget and prior year, and led procurement, negotiating prices, lead times and delivery schedules. Improved efficiencies / cohesiveness via process automation & facilitation of company values rollout.

United Kingdom