Julia Paliy Email & Phone Number

Strand, England, United Kingdom

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- Created Guns of Boom Season 2 esports business and media strategy. - Established and maintained relationships with esports partners, vendors, Guns of Boom community, influencers, and esports teams. - Led in-game esports-oriented events development and in-game media campaigns to promote esports among Guns of Boom players. - Organized multiple offline tournaments worldwide and more than 60 online qualifiers in partnership with ESL and local companies. - Championed sponsorship and promotion proposals to the mobile platforms, brands, and funds. - Closed sponsorship deals and received Google Play, Youtube, and Twitch featured promotions. - Pioneered Mobile Esports on the big-scale esports events (main stage, Intel Extreme Masters Katowice 2019). - Pioneered fully automated in-game tournaments with cash prizes created by external tournament platforms in mobile games. - Led internal esports management team and external esports development team.

- Developed player experience strategy to improve product and marketing metrics. - Articulated a clear vision of players' value to the community, customer support, and development teams. - Rebuilt customer support team, optimized player support budget and revised the partnership relations with vendors and third parties. - Upgraded customer support and community toolset introducing in-game support chats, advanced bots, store reviews analysis, and advanced analytics. - Introduced in-game community content presence and established community creator programs among the company's various products. - Measured performance of community and customer support teams in marketing- and product-related metrics. - Championed unique esports API development that started the Guns of Boom Esports project and led to the partnership with ESL. - Led Guns of Boom web portal development and its further improvements.

- Coordinated a team of 20+ Community Managers, 100+moderators, third parties, and vendors. - Developed community and social media launch strategies for the new products. - Developed detailed community content plans and assisted in media content production. - Measured communities and content performance (engagement metrics, ARPPU, LTV, etc). - Improved content management and analytics tools. - Assisted in HR brand development including educational content production, local hackathons, and meetups. - Created and maintained knowledge base with various guidelines, case studies, research, and competitor analysis.

- Coordinated a team of moderators and community influencers of various company products. - Acted as a player advocate to address product issues and possible improvements to development teams. - Created social media content and reported the results of its performance analysis. - Onboarded new team members. - Communicated with the players on various social platforms and game forums. - Assisted in pre-launch product testing and analysis, including open beta, closed beta, and offline playtest sessions.

Russian Federation

I was responsible for board games and card games (TCG) local sales. Organized various events to support sales for the shop clients, and established the first MTG tournament club in the town endorsed by Wizards of the Coast. Passed Level 1 MTG judge exam and hosted regular local tournaments.