Iuliia Pontus Email & Phone Number

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English by Yandex Practicum is Online English Language Learning Service Achievements• Reach a 33% return in marketing investments;• Organize 12 marketing campaigns for demand generation in Q4 2023;• Lead SEO changes which brought 35 B2B leads monthly What I did• Marketing Campaign Development: plan and execute lead generation activities across different channels such as offline events, online meet-ups, SEO optimization; e-mail marketing• Plan and execute… Show more English by Yandex Practicum is Online English Language Learning Service Achievements• Reach a 33% return in marketing investments;• Organize 12 marketing campaigns for demand generation in Q4 2023;• Lead SEO changes which brought 35 B2B leads monthly What I did• Marketing Campaign Development: plan and execute lead generation activities across different channels such as offline events, online meet-ups, SEO optimization; e-mail marketing• Plan and execute marketing: calculate marketing goals based on business goals, develop list of marketing activities, define effectiviness of marketing channels• Budgeting: allocate and manage marketing budget of the department• Analytics and Reporting: develop KPIs of marketing campaigns; responsible for digitalizing and implementing BI dashboard to track the results of marketing activities; provide reports and insights for the stakeholders Show less

Москва, Россия

Top-3 system integrator company in RU market Chief achievements: • Organized the marketing event which brought 2 800 000 USD deal for the company in 3 month (usually sales cycle was one year);• Launched a PR plan which pushed BI brand of CROC on 1st position at media mentions rates. What I did:• Build software solutions portfolio of the company;• Develop the solutions' positioning on the RUS market; • Provide lead generation strategy of data management… Show more Top-3 system integrator company in RU market Chief achievements: • Organized the marketing event which brought 2 800 000 USD deal for the company in 3 month (usually sales cycle was one year);• Launched a PR plan which pushed BI brand of CROC on 1st position at media mentions rates. What I did:• Build software solutions portfolio of the company;• Develop the solutions' positioning on the RUS market; • Provide lead generation strategy of data management solutions (Cloudera Platform, Arenadata) and supply chain solutions (Oracle TM, SAS Supply and Demand planning), 1C ERP;• Coordinate lead-generation and awareness activities on third-party events and CROC customer meet-ups; • Manage the budgeting and forecasting processes for the department and for the solution line campaigns;• Report actual risks and benefits planned of marketing strategies. Show less

SAP is a multinational software company. What I did:• Conduct marketing analysis of SAP Cloud partner solutions (competitors, customer pains and gains, UX);• Drive demand generation for SAP Cloud Solutions at CIS SME businesses (with +120 000 EUR total revenue);• Support sales with lead generation content (expert blogs; videos; Youtube integrations, presentations, landing pages);• Provide 43% sales opportunities with the usage of digital selling tactics;• Organize… Show more SAP is a multinational software company. What I did:• Conduct marketing analysis of SAP Cloud partner solutions (competitors, customer pains and gains, UX);• Drive demand generation for SAP Cloud Solutions at CIS SME businesses (with +120 000 EUR total revenue);• Support sales with lead generation content (expert blogs; videos; Youtube integrations, presentations, landing pages);• Provide 43% sales opportunities with the usage of digital selling tactics;• Organize online events for the partners (70+ visitors);• Manage SAP Partners private community on Telegram (310+ subscribers);• Educate SAP and partners' salesforce with new digital selling tools;• Create digital selling knowledge base for SAP and the partners teams in SAP JAM platform;• Integrate SAP internal video selling platform (IRIS) for CIS market unit. Show less

• Identify opportunities of growth for new products;• Develop marketing strategy for med-tech start-ups (CustDev, competitors' analysis, positioning, CJM development, price settings, media planning);• Create Facebook and Instagram ads;• Provide lead generating personal brand on Instagram (1000+ subscribers, 200+ leads)• Develop marketing campaigns' KPIs;• Collect marketing analytics;• Lead PR activities in business media;• Organize international meetings for product… Show more • Identify opportunities of growth for new products;• Develop marketing strategy for med-tech start-ups (CustDev, competitors' analysis, positioning, CJM development, price settings, media planning);• Create Facebook and Instagram ads;• Provide lead generating personal brand on Instagram (1000+ subscribers, 200+ leads)• Develop marketing campaigns' KPIs;• Collect marketing analytics;• Lead PR activities in business media;• Organize international meetings for product promotion (Dubai, Moscow). Show less

Moscow, Russia

• Do radio interviews and analytical materials in IT and political areas• Provide special project content for web-site• Produce evening prime-time radio-shows• Contact discovery • Reporting• Sound editing

Master'S Degree, International Marketing

Internet-Marketing

Top-300 universities due to Times Higher Education (2020)

Bachelor'S Degree, Communication And Media Studies

Vocational Education, 1 Year Online-Course, Product Marketing