Reporting to Business Executive ManagerResponsible to Tablets and boxes business in Nestle Confectionery PortfolioMajor achievements: business profitability management with the result of achieving of positive EBIT which was driven by products portfolio change and optimization leading to full production plant re-organization, new products launches and non-performing SKUs discontinuation

Reporting to NESPRESSO Market Director Major achievements: The brand became one of the key players in the Espresso machines market showing constant growth on a yearly basis. Gained strong CRM, Digital, Sales and Trade-marketing experience. Key responsibilities: Responsible for NESPRESSO brand performance and management across Russia, i.e.:• Strategic planning, P&L management• Development and/or adaptation & implementation of ATL & BTL global and local campaigns• Brand performance analysis and brand consumer perception evaluation leading to the Market strategy and Operational plans development• Geographical expansion management• Management of the relationships with machine partners (Group SEB & De’Longhi) and Retail partners, which includes volumes planning, marketing budgets, activities and performance at Trade level• Managing and coaching a team of 10 people (brand managers, trade-marketing. digital, CRM, PR)

Reporting to Marketing ManagerBrand / Category - Rossiya Generous Soul / tablets category (Mainstream & Premium)RGS tablets – the biggest business in Nestle ConfectioneryMajor achievements: Rossiya brand re-launch – product, packaging, portfolio, communication which allowed to stop the decline and keep #1 positionKey responsibilities:• RGS brand strategy & Rossiya tablets business management (9 sub-brands) - portfolio, pricing, advertising, promotional activities • Brand P&L management• Communication development - New RGS communication launch, TVCs shooting• Consumer & trade & promotions • Innovations & Renovations introduction - new products, recipes improvements, new technologies, new packaging – New products launches, RGS range re-design, Zolotaya Marka re-design

Reporting to Brand Director 3 subordinates Winston is # 1 brand in Russia, positioned in Sub-Premium segment, was launched in 2000, key brand in JTI portfolio worldwide. Participated with a growing level of responsibility in the brand growth & development in the Russian market up to the #1 position in the tobacco market as of ‘04, with continuously growing SOM.Key responsibilities: • Annual strategic planning (3 year period)• Brand marketing activities mix development and execution• Brand budget planning / implementation / control• NPD – new packaging, new product - Winston Super Slims• Development & implementation of BTL brand activities according to brand strategy and instant tactical needs • Development & implementation of ATL supportive activities for BTL projects • Media mix planning & implementation • Monitoring and analysis of brand and competitors performance (AC Nielsen, Business Analytica, Consumer Tracker) • CRM development and launch • HoReCa strategy development and management01/2005 – 04/2006 Winston Product Manager 01/2004 – 01/2005 Winston brand associateKey responsibilities: • Brand Marketing Plan implementation via various marketing activities (OOH, press, PR, consumer, trade, sponsorship projects, etc.)• Brand performance reviews (on monthly basis)• New Product projects development and implementation (product, packaging);• Research projects• Brand budget management and control

Media Planner (clients – PepsiCo, Frito Lay, Chipita)Key responsibilities:• Planning, incl. media strategies, tactics, and detailed plans evaluation• Tracking of media trends and changes on the media market• Development of the recommendations according to the client objectives• Control over plans implementation – media strategy vs. media plan vs. actual booked plan• Deep understanding of competitive business, strategies and tactics with further steps recommendation to take an advantage of existing opportunities over competition