Julia Ritchie Email & Phone Number

Hong Kong, Hong Kong, Hk

• Led and motivated a dispersed team of 16 employees across China, Hong Kong, US, UK, Australia, and the Philippines, overseeing prescription e-commerce projects in 35 countries, leveraging 30+ years of collective experience.• Achieved team growth, expanding from 12 to 16 members, managing optical experts and operations staff, while driving strategic initiatives focused on delivering gold standard service.• Orchestrated streamlined prescription ordering procedures, ensuring a seamless customer experience from initiation to delivery.• Pioneered global prescription projects, contributing to short-term wins and long-term revenue growth strategies for prescription wearers.• Implemented innovative prescription-focused UX/UI improvements through successful A/B testing, enhancing user trust and satisfaction.• Optimised prescription catalogue to industry standards, simplifying customers' eye health solutions and ensuring comprehensive satisfaction through seamless new product launches.• Managed global prescription compliance, implementing robust processes to meet market-specific regulations and maintain industry standards.• Successfully launched cutting-edge tech tools like Virtual Try On, Lens Scanner, and PD measuring tools, bridging the offline and online purchasing gap for consumers.• Implemented automation-focused strategies, collaborating with IT to enhance prescription department efficiency.• Led company-wide prescription knowledge strategy, ensuring varied employee expertise levels and maintaining effective communication with laboratory and lens suppliers for quality standards.

Hong Kong, Hong Kong, Hk

• Led an international team of 12 employees managing the largest global e-commerce designer eyewear platform with 200+ brands and 100,000+ products in 35 countries.• Implemented precise pricing strategies, ensuring brand integrity and executing brand refreshes across 35 domains with accuracy and consistency.• Pioneered enterprise-wide Private Label strategy, achieving +180% year-to-year growth by developing new proprietary brands from concept to marketing.• Collaborated seamlessly with UX/UI team to elevate Conversion Rate (CVR), Average Order Value (AOV), and overall revenue through strategic A/B testing and feature rollout.• Played a key role in significant site improvements, redesigning homepage and product pages to enhance user experience leveraging customer insights and competitor research.• Successfully managed launch of new product in collaboration with WWF AU, contributing to environmentally friendly initiatives and brand growth.• Cultivated global and Chinese suppliers for designer and proprietary brands, introducing innovative purchasing rules tailored to unique SKUs.• Led photography team, introducing site-wide procedures and collaborating with '3D try-on' operator, Ditto, to enhance product visual representation.• Bridged marketing and merchandising by overseeing visual merchandise, product education, training, brand partnerships, promotions, and compliance.• Championed cost-saving mindset, outsourcing 80% of team to Philippines for catalogue management and product editing, enhancing operational efficiency.• Utilised comprehensive data analysis to inform strategic decisions, considering marketing channels, brand/SKU performance, and domain buying habits.• Guided Australia and Hong Kong Retail team, managing pop-up stores and establishing product assortment matrices, operational procedures, and off-site marketing strategies.

Hong Kong, Hong Kong, Hk

• Responsible for leading an International Team, in Shanghai, Italy, Hong Kong and the Philippines to maintain a catalogue of +200 brands and 100,000 products in over 35 countries.• Implement price strategies, brand compliance and brand refreshes across over 35 domains in a highly accurate manor. • Source new brand partnerships and negotiate contracts for global and localized markets. • Create and lead the Private Label strategy enterprise wide by developing new proprietary brands on an operation level through to marketing and branding.• Supplier development both globally and within China for designer and new proprietary brands. • Creating purchasing rules and procedures for new proprietary brands based on new and mature SKUs. • Lead Photography team, including creating new photography procedures site wide and partnering with a new ‘3D try on’ operator, Ditto. • Bridge between Marketing and Merchandising regarding visual merchandise, product education, training, new brand partnerships, marketing activities and company wide compliance • Cost Saving driven mentality by building an outsourcing team in the Philippines for catalogue management and product editing. • Data analysis driven creating reports through the use of excel, cube and SQL to make strategically revenue driven decisions. • Lead Australia and Hong Kong Retail team, including opening up 2 new stores in Melbourne and Sydney. Built product assortment matrixes, operational procedures, purchasing/ replenishment rules and off site marketing activities.

Hong Kong, Hong Kong, Hk

Motion Global operates the SmartBuyGlasses Optical Group, the world's largest e-commerce platform for designer and prescription eyewear. With operations across Asia Pacific, Europe and the Americas, Motion Global's portfolio of domain properties are market leaders in over 35 countries and 15 languages worldwide.• Directly lead an International Team of 9 in Shanghai, Italy and Hong Kong to maintain a catalogue of +180 brands and 80,000 products in over 35 countries.• Co-ordinate price changes, brand compliance and brand refreshes across over 35 domains in a highly accurate manor. • Source new brands and negotiate contracts for global and localized markets. • Create and lead the Private Label strategy enterprise wide by developing new proprietary brands on an operation level through to marketing and branding.• Carry out monthly training activities with the marketing department to communicate new brands, trends, brand compliance, the latest technologies and search terms to help guide the SEM, SEO, Display, Email and content teams.• Optimize the visual merchandising onsite to drive revenue through brand positioning, localization, merchandising materials and landing page improvements.• Build reports through the use of excel, cube and SQL to make strategic revenue driven catalogue optimization decisions. • Implement and manage an in-house photography team for mass product shooting.• Assist in user acquisition by selecting products and brands for promotions for Content, Social, Email and YouTube marketing activities• Source Optical Retail Store Furniture, Eyewear and machinery suppliers, by attending Optical Fairs.• In charge of hiring, drafting contracts, team reviews and training.

Hong Kong, Hong Kong, Hk

-Creation of strategy, implementation and analysis of the global PR and Outreach for one of the largest eCommerce designer eye wear platforms - Lead an international team to roll out PR and Outreach in Australia, US, U.K, Canada and Europe. - Key goals to drive traffic, build brand awareness and influence search engine rankings - Devised influential marketing strategy using KOLS, ROLS, happy customers, fans and bloggers to create onsite content, campaigns and engagement. -Work closely with the social media team to build Instagram and video campaigns. - Lead the companies social and Philanthropy program 'Buy One Give One' by partnering and creating campaigns with local charities. To date donated over 2 million USD of prescription eyewear to the developing world. - Plan and lead organic campaigns; Student Advocates, Charity, Christmas, Video, KOL off site events, Happy Customer and user generated content. - In Depth Knowledge of technical SEO, SEO tools and PR media databases- Lead the PR for the company, creating press releases, building media relationships and negiotating monthly editorial features.

Hong Kong, Hong Kong, Hk

• Building relationships and striking partnerships with external marketing agencies, affiliate networks, and other potential partners.• Leading SEO initiatives and strategies to meet set Company expectations in ranking, brand positioning and awareness.• Driving targeted traffic to our website and ultimately delivering sales for the region• Improving and localizing the web contents for your market.• Handling e-market research, market planning, strategy implementation, reporting and feedback analysis for various activities and channels.• Developing Search Engine Optimization (“SEO”) and driving revenue across all online marketing channels.

Helped develop the current luxury brand profile of a start up medical company in Shanghai.• Developed marketing and sales plans• Created an online network and social media to increase recognition of products and services • Carried out regular market research on competitors, pricing, products and positioning. • Co ordinated and prepared seasonal promotions, mails shots and product information • Carrying out new business techniques to increase our customer database • Planned and implemented events held for the company • Set up meeting with potential co branding companies and worked alongside each other to provide mutual benefits • Gained an in depth understanding of aesthetic treatments and plastic surgery procedures • Acquired entrepreneur skills being involved in the set up of a new business, presenting new ideas and procedures regularly. • Acted as the first point of contact for customers responding to their requests and concerns as necessary

Shanghai, Cn

Assisted Product Managers develop launch plans for hip and knee arthroplasty for the China Market. Understood the China market for hip and knee arthroplasty, including segmentation and economic characteristics.Learnt the technical and clinical aspects of hip and knee arthroplasty, enabling the understanding of what makes a successful medical device product for the China market.

San Antonio, Tx, Us

Worked as part of a team that successfully researched a gap in the market for Wound Care products. I specialised in helping develop active wound products that change or manipulate the biochemistry of the wound environment to aid wound healing. I liaised with the commercial and operations teams to establish the required product characteristics and performance requirements to meet customer needs. I mastered standardised laboratory procedures, learnt how to design experiments and interpret results. The projects were results focused, requiring multi-tasking and team collaboration to meet time deadlines and financial targets. I was given the opportunity to work with worldwide specialists of ‘Wound Care’, spend time at state of the art wound clinics and meet customers. I was able to view products in action and linked them to customer application. This promoted my understanding of the link between clinicians and the corporate environment.

Jacksonville, Fl, Us

Researched an improvement into the cleaning system for contact lenses. Tested different materials and made a recommendation for a new material to be used in the cleaning system.Developed a new protocol for testing the release of a drug from a device. Identified methods and equipment for automation of procedures in the Micro Biology Q.A Laboratories.

Education record

Bsc, Human Biology With Industrial Placement