Julia Gonzalez Email & Phone Number

Mexico

Washington, United States

- Strategic planning & execution of marketing campaigns aimed at lead generation & brand awareness- Market research & competitive analysis for the world expansion of the brand- Partner management: building long-term relations with brands, experts & influencers in the mobile industry- Management of the external agencies providing marketing services for the brand- Planning & execution of regular email & social media campaigns- Setting up automatic email flows for lead nurturing with the Pushwoosh Customer Journey tool- PR campaigns- Synchronization with the Sales & Product teams, aligning sales, marketing & product processes to foster business growth- Marketing analytics to reveal growth opportunities

Vancouver, British Columbia, Canada

- Search & recruitment of new affiliates through various social channels, marketplaces, search engines, etc.- Re-engagement of inactive affiliates and establishment of long-term, effective relationships with performing affiliates (constant communication and support, joint campaigns)- Personal recommendations & feedback to affiliate partners to increase sales- Affiliate program revision & generation of ideas for improvement (content, positioning, and promotion strategy)- Regular affiliate marketing analytics & reporting

- Brand awareness management (incl. brand & product mentions), analysis and optimization of the online presence of the company in the Hispanic world- New niches & market segments investigation, new opportunities research for the brand expansion in the region- Influence marketing: building mutually beneficial long-term partnerships with the local SEO & Digital marketing experts, bloggers, opinion leaders, educational partners- Digital content creation: video content, webinars, studies, infographics, surveys, articles, etc., aimed at engaging customers, converting & driving sales- Social Media Management: regular monitoring of the regional SMM channels, content distribution, support of the product promotions & campaigns, prize draws, events coverage, paid ads- Competitive research to adapt the marketing strategy in the region- Evaluation of the strategy effectiveness, analysis of the results of the campaigns & channels- Marketing strategy KPIs definition & Reporting of the team results

- Driving local marketing communications strategy (IBERIA region): project management, email marketing (Marketo)- Planning and implementing all marketing & product communications activities: product releases, online & offline events (Landing pages, invitations, confirmations, follow ups, social media coverage), newsletters- Building and measuring the tangible and intangible return on marketing communicationscampaigns (A/B tests)- Market and customer research data (lead generation, lead nurturing)- Social media management (generating, editing, publishing daily content)

Company’s brand management, planification and implementation of corporate communications, cooperation with PR agencies, distribution of news releases, organisation of the new factory Opening Ceremony.

Bachelor'S Degree, International Marketing

Bachelor'S Degree, Political Science And Government