I hold a degree in International Relations from the London School of Economics and have further specialized with postgraduate degrees in Corporate Business from FGV and Big Data and Marketing Intelligence from PUC. My career began with a deep dive into creative marketing, behavioral sciences, and technology, which fueled my passion for understanding and influencing consumer behavior.Throughout my journey, I’ve embraced strategic roles, notably as a Planning Marketing Analyst at Globoplay International, where I’ve contributed to expanding our brand’s global reach. My focus has been on leveraging data-driven insights to enhance brazilian customers engagement and optimize their overall Globo experience by living abroad. Furthemore, I've recently taken on the responsibility of leading the marketing planning for Globoplay’s FAST channels and the company's partnerships with its joint ventures (Telecine, Universal, Megapix, Canal Brasil). In all my endeavors, I’ve consistently sought opportunities that align with innovation, marketing, and consumer behavior analysis. I am drawn to companies that work in a fast-paced environment, foster collaboration and encourage the development of impactful projects across diverse teams.