Julia Rocha Email & Phone Number

France

Rio De Janeiro, Rj, Br

Rio De Janeiro, Brazil

• Lead the strategic planning for Globoplay's acquisition and engagement campaigns in key international markets, including the US, Canada, EU (particularly Portugal), Japan, and Australia.• Lead the strategic planning for the customers to acquire Globoplay's plans that include its joint ventures (Universal, Megapix, Canal Brasil) and partners (Telecine)• Monitor and manage campaign budgets.• Oversee team management, ensuring brand communication consistency across foreign markets.• Act as a liaison with external agencies and internal stakeholders.• Analyze campaign KPIs and product objectives to optimize performance.• Develop materials aligned with the strategic objectives of the products.

• Directed the communication strategy for the Big Brother Brasil fantasy game.• Developed user acquisition and gamified engagement strategies.• Crafted copy for Gshow articles, in-app content, and push notifications.• Fostered relationships with internal teams, including Gshow, BBB, and Multishow.

Rio De Janeiro Area, Brazil

• Managed end-to-end development of acquisition, growth, engagement, and branding campaigns, including segmentation, content creation, planning, execution, copywriting, briefing approvals, and reporting.• Experienced in CRM and customer journey management from awareness to purchase.• Applied agile methodologies to marketing strategies.• Managed marketing channels, including email marketing, paid media, social media, push notifications, and in-app messaging.• Managed social media accounts and content marketing production.• Analyzed campaign results based on performance metrics (KPIs, OKRs, ROI) and presented findings to Business Owners.• Cultivated relationships with partners, including brand ambassadors, digital influencers, and agencies.• Conducted market research to inform strategy.

Rio De Janeiro, Brazil

• Managed social media accounts and content marketing production.• Wrote copy for email marketing, social media, and paid media campaigns.• Maintained and nurtured relationships with partners.• Conducted market research to support marketing initiatives.

Région De Greater Philadelphie, États-Unis

• Shadowed various sectors of Gift of Life Institute including social and sponsorship sectors.• Volunteered at the Gift of Life Family House to support donors and their families.• Participated in conferences reviewing potential organ donor cases in the region.• Shadowed employees in three Philadelphia hospitals to understand the organ donation process.

Bachelor Of Science (Bsc), International Relations

• Graduated with Upper Second Class Honors. • Achieved First in Latin America and the International Economy. • Completed modules in Social.

Postgraduate Degree, Big Data E Marketing Intelligence

Activities and Societies: Gamification, AI, Machine Learning, Brand Equity, KPIs, LGPD, UX, Ethics, Data Architecture, CRM and Digital.

Pós-Graduação, Business Administration, Management And Operations

Activities and Societies: Marketing Strategy, Project Management, Accounting, Financial Mathematics, Negotiation, Business Economics, etc.

Education record

Exchange semester in Germany

Baccalauréat Es, Economics And Social Sciences, Mention Très Bien (Distinction)

Majors in Economics, Further Mathematics, Social Sciences.