Yulia Ryabova work email
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Web project manager, con 17 anni di esperienza nel settore web. Costruzione e progettazione dei progetti online, progettazione di piattaforme per l'e-commerce ed il commercio elettronico, creazione di prototipi delle pagine web, distribuzione del lavoro per obiettivi ai web designer e ai programmatori. Online marketing, Adwords, Mailing, Web design. SEO ottimizzazione - Google, Yandex. Web analitica. Crm, ERP. Altre conoscenze: brand marketing, pianificazione e gestione strategica delle imprese. Consulenza e servizi per la crescita del business Online. (Europa, Russia)
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Responsabile Marketing And ItDorabalteaArezzo, It -
Responsabile Marketing & ItDorabaltea Mar 2022 - PresentArezzo, Toscana, Italia -
Web Project ManagerLavoratore Autonomo Jun 2015 - PresentArezzo, ItaliaServizi per le aziende : creazione siti web, SEO, Adwords, Web grafica, Promozioni su Fb, Ig, Mailing.
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Web Project ManagerOutsource Jun 2015 - PresentCreazione dei siti web: siti web aziendali,Landing page, Ecommerce, blog personale, portali aziendali.Traduzione siti web in Russo;Web-marketing in Russia/Italia;Indicizzazione,SEO, posizionamento dei Siti web in Russia/Italia;Gestione Social Network in RussoAnalisi dei siti web, SEO, pubblicità PPC Google / Yandex, web-consulting.Web development in all parts of project as : create/fix/clean core of web site, back-end SEO , front-end SEO and grow up PR in all possible ways ( also in not standard way), Yandex Direct ( for project with more than 200 000 keywords ) , Google Adwors, SMM( FB,VK,Inst, etc.) Web consulting.
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Director Of Strategic Development And Information Technologies"Мострансаренда" Jun 2015 - Apr 2016Москва, Россия1. Collection and analysis of financial results and the algorithm of works2. Creation organizational chart of enterprise and the creation of staff list3. Creation of the motivation for the sales department4. Creation of algorithms and building of business processes5. Recruitment and interviews for managerial positionsWorking with the Internet company's projects:1. Transfer 2 existing sites with «self-created» to engine on Bitrix2. Seo promotion and contextual advertising (withdrawal site for Yandex AGS)Implementing CRM:1. Writing specification for build CRM system in field of rent build machinery2. Work with the programmers on outsourcing, the design and implementation of the application process, develop system for work with clients in the CRM system3. Development and implement a CRM (3 months prior to implementation)4. Creation of teaching materials and training of staff to work with CRM system5. The introduction of IP-telephony and synchronization with CRMAs a result of work:Introduced CRM (up to stage a full-fledged operation of the entire company through the CRM system)Collected customer base and statistics on each clientBuilt sales and supply departmentNew specialists are trained to work in the CRM systemFound "holes" adversely affected to the financial results, adjusted expenditure.Web-sites transferred to the working engine, the output of a AGS.
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Head Of Web ProjectsЗао Тпк "Феликс" Nov 2014 - May 2015Москва, РоссияFull technical support sites:• Creation and implementation of specification, together with programmers: functional improvements on the site, correcting errors on the web-core, the output filter, adding a new functionality, transfer sites of the old platform to the new and re-writing code and cleaning of the old programmers' error, 2 updated websites with the old version to the new Bitrix. Identifying and eliminating errors in the core.• Management of Project Details, Budget and Timeline• Sitemap Development• Develop program designs, specs, estimates.Creating the concept of an online store, the development of the logical structure, the design concept (together with the designers).Advertising and Promotion:• Develop and management of media plan, strategy and estimates and timeline of SEO, Context Advertising, Remarketing, Social network. Preparation and approval of the annual budget for online promotion. Creation of development plans for sites : attendance, orders, budget for advertising, conversion, return on investment, average check.• Assessing financial impact of marketing programs in terms of sales, margin, expenses, and other KPIs• Working with online marketing platforms Yandex Direct, Google Adwords, Sape, Gogetlinks, Movebo, Textbroker etc. Create and management strategy of advertising in Yandex Direct . • Hiring SEO expert and staff training.• Analysis of competitive sites, analysis own site to increase conversions and average bill.• Lead Life Cycle Optimization• Promotion of large projects with a regional reference. supporting 52 regions of franchisee • Prioritizing scopes and develop analysis surrounding marketing/business initiatives, projects, programs, campaigns and metric• Identifying trends and presents opportunities for growth• Performing website traffic, funnel analysis, and ecommerce reporting and analysis• Controlling of project from initiation to implementation.• Reviewing complex business issues -
Ceo Of Online StorePremium-Gift.Ru Jan 2013 - Nov 2014Москва, Россия• Creation an online store from "0".• Registration of legal entities, opening a bank account, and search for office rent, adjustment of office business processes, recruiting and training staff.• Selection of product mix, sourcing, contracting.• Selection and starting the engine for the creation of e-store (selection of hosting, installation, re-design)• SEO. Creation and launching of the plan of promotion and advertising (creation of semantic core 3500 keywords, set the reference weight of 7000 links, development and support projects of contextual advertising, website optimization and so on.)Analysis and work with figures: the average check, CTR, CR, CPO, CIR, ROI etc.Increased conversion lead generation from 0.0 to 3%.• The alignment of the supply chain, the design and launch (the organization and control of all cycles of delivery, from order acceptance to delivery to the customer, using courier services and hired couriers (6 couriers company tested in a short time, chosen one best)• Development of the direction of wholesale and corporate sales (selection range of 3000 items, the development of pricing policies, discounts, delivery, contracts, drawing up of price lists, presentations, commercial proposals)• Preparation of incentives for sales managers, recruitment managers at outsourcing• Accountancy, tracking and execution of payments.• Monitoring the work site, the introduction of an updated design, modules and widgets creation of shares for clients.• Analysis of sales, creation of customer loyalty, control over the execution of customer mailings and notifications.• Visiting of exhibitions and elaboration of partnership programs (goods, tickets or services provided on the Rights of the affiliate program for bonuses and gifts to customers when ordering)
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Deputy General Director Of DevelopmentАно "Центр Информационно-Аналитической И Правовой Поддержки Органов Исполнительной Власти И Пс" Feb 2013 - May 2013Москва, РоссияNon-profit organization whose main activity is the maintenance and support in obtaining grants for the implementation of innovative projects, organizing conferences and seminars devoted to innovation.The main task was to implement the idea from theory, the creation of the concept of the business plan, the main essence of which is to form commercially viable platform for effective interaction between the main participants in the innovation process - government, science and business.It was necessary to fulfill all the goals, automate business processes for the implementation of this project, and choose the command to connect implement. Managing team (8 people);The main steps:• Drawing up a business plan (83 pages)• Planning of marketing works• Planning monetization project• Participating in the development process of the financial unit.• Writing the specification for web-site developers• Identification and sharing of team tasks to perform steps• The analysis and identification of critical bugs in the company as a whole, the identification of not working operating segments • Development of documents, procedures and regulations• Implementation of the approved regulations and business processes, bringing to operation• Development, optimization, and automation of business processes• Interaction with lawyers, economists, programmers and managers.Results achieved: The organization and participation in the Conference «Government. Science. Business: Mechanisms of interaction in the sphere of innovation" in the President Hotel, creating a business plan approved at the government level. Creating a business plan approved by a photo exhibition on the Ministry of Emergency Situations.For 3 months have been met all goals and the project was launched (the project was at the stage of waiting 1.5 years)
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Chief Business Development OfficerMauricio Relli Jul 2011 - Feb 2013Москва, РоссияThe creation and promotion of the brand from the "0";- Definition of the strategy and tactics of the company;- Identification of priority segments of the market;- A range of works to promote the brand, increase brand awareness and customer loyalty;- Development and implementation of marketing activities;- The conclusion of agreements and contracts;- Develop programs to increase sales;- Establishing and maintaining effective partnerships with clients;- Market analysis, competitive environment, product range, sales, pricing;- Sales planning, scheduling and directions sales managers;- Participation in the creation and development of model series, collections, and the range of directions;- Optimization of manufacturing processes , searching for and implementation of current processes and materials;- Website development & advertising- Organization of promotional activities (internet, press, events, tenders )- Development planning, planning & control of the budget of web projects;The increase in total sales;- The organization of all processes of the company;- Strategic and operational management, optimization of working processes;- Coordination of subordinate employees (programmers, coders, designers, managers, administrators, production, graphic designers, couriers);- Selection and training of new employees;- Coordination of all departments as a part of the industrial and commercial structure., Building an effective chain of communication between departments (departments of logistics, production, sales and so on.).Organization of participation in the exhibition IPSA (2012)Results achieved: the creation and removal of brand on the market, increasing awareness on the territory of the Russian Federation, working with the largest network and Internet shops (Uyuttera, Yulmart, Ozon, Tehport, Domosti and many others), Development of corporate gifts for Volvo, Viasat, Yakut diamonds, Smeg Russia, Bork, Kromax, AMD, Hotter and many others.
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Sales DirectorZapodarkami.Ru Feb 2007 - Jul 2011Москва, РоссияTrade-production company (gifts, souvenirs) + Internet ShopTeam management (15 people)Personal selling.Preparation and implementation of individual corporate orders. Support for regular customers.Full control and maintenance of order. Planning and control of shipments of supplies.Controlling of timely implementation of couriers's / drivers work.Checking of accompanying documents. Preparation of applications for production. Monitoring the implementation of orders in manufacturing.Market analysis and timely replenishment of current proposals. Tracking offers of competitive companies.Tracking payments of incoming orders.Monitoring the relevance of goods. Analysis of profitability of production.Controlling of goods' relevancy presented in the online catalog.Searching for suppliers of consumables and new goods.Searching for seasonal ideas. Providing information of new products for regular customers.Creating and managing of affiliate programs.Controlling and tracking of company payments.Results achieved: Creating areas of corporate sales, promotion company to the top 3 list in the field "corporate gifts for companies", development of an online store and output into the top of the requests "gifts" in search machines and etc., Creation of corporate gifts for MTS, Viasat, Obi, Gazprom, Rosatom, Peugeot, MGTS, Lotte Plaza, Rosinter Restaurants and many others companies. Working with the leading advertising agencies . Organization and participation in trade shows: Gifts Expo 2007.2011.
Yulia Ryabova Skills
Yulia Ryabova Education Details
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Moscow Institute Of PsychologyPsychology
Frequently Asked Questions about Yulia Ryabova
What company does Yulia Ryabova work for?
Yulia Ryabova works for Dorabaltea
What is Yulia Ryabova's role at the current company?
Yulia Ryabova's current role is Responsabile Marketing and IT.
What is Yulia Ryabova's email address?
Yulia Ryabova's email address is ji****@****mail.ru
What schools did Yulia Ryabova attend?
Yulia Ryabova attended Moscow Institute Of Psychology.
What skills is Yulia Ryabova known for?
Yulia Ryabova has skills like Business Development, New Business Development, Strategy, Marketing Strategy, Business Strategy, Product Development, Digital Strategy, Digital Marketing, Brand Development, Account Management, Advertising, Start Ups.
Who are Yulia Ryabova's colleagues?
Yulia Ryabova's colleagues are Daniele Cannarozzo, Ginevra Rughetti, Gaetano Triggiani, Elena Andreani, Davide Mazzetti, Stefano Cellai, Sandro Gorelli.
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Yulia Ryabova
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