Dynamic, results-oriented leader with 6+ years of hands-on experience in brand management. Demonstrated ability to effectively influence internal/external stakeholders across the business. Prevalent experience of monitoring product sales and consumer reactions through focus groups and marketing research methods. Proven track record of excellent communication and interpersonal skills evident from effective management of internal marketing and communications personnel, legal, compliance staff and other outside agencies.Leadership Skills• Extremely committed to quality work and serving organization goals• High-level of intellectual curiosity• Proactive & self-starter• Advanced knowledge of MS Office • Excellent presentation skills• Able to handle multiple projects simultaneously

Part of the core team that successfully rebranded Kingdom Financial Holdings Limited in 2007 and in 2012Through Agency liaison re-engineered the naming and brand identity of Kingdom Financial Holdings Limited to Afrasia Kingdom Zimbabwe Limited in 2012/2013Developed, coordinated, and implemented Branding initiatives and developing Marketing strategies and evaluating their impact on the group and its subsidiaries.Championed brand management activities and competitor watch analysis for Afrasia and the 3 subsidiaries of the group Formulated and Managed the Marketing budget of USD 1,5 m annually in liaison with The Finance team Ensured visibility through social media on Facebook and TwitterResponsible for all advertisements, marketing & the organisational Corporate IdentityImplemented advertising & marketing strategies in-line with business needsNew Product Development from Idea generation , roll out through to analysis Provided scripting and On-going updates of the company Website and Social Media

Managed the image of the group through formulating and implementing aggressive PR campaigns.Formulated and managed Public Relations budgets for different subsidiaries.Managed investor relations portfolio for the group through the identification and handover to beneficiaries of Corporate Social Responsibility initiativesWriting press releases and features for the media as well as Editing, designing and publishing the in-house newsletterDesigned and Procured the Group’s promotional material and Corporate Wear with a USD 250 000 budget every 24 monthsSpeech Writing and organised publicity campaigns, press briefings and press conferences to develop and maintain close relations with the media. The aim being to promote and extend the diffusion of information concerning the Group.Ensured servicing and management of media-related projects for the promotion of all the company’s programmes and activities through TV and radio