Planning and implementing the pr and marketing strategy for kids brands with a focus on both b2b and b2cCreating and executing trade marketing activities and cross promotion together with licenseesPartnership with TV channels and VOD services in terms of promoting animated TV shows (advertising campaign, digital marketing, web pages etc )Participating in events, children’s festivals, licensing exhibitions, markets and summits. Cooperating with Russian and international mass media (PR-activities, news and articles )Copywriting (press-releases, digests, comments)Promotion in Social Media Producing POS materials

Planning and executing pr strategy of TVzavr as a brand (b2b and b2c).Working in partnership with mass media (publishing press releases, news, comments, interview etc).Participating in the exhibitions and local markets.Planning and executing pr activities with video content in cooperation with studios, tv channels, vendors etc.Developing a cross promo strategy.Managing all POS materials.Leading a team including smm managers, a designer and an editor.Budgets and reports.I'm a member of Russian young media managers rating - http://kommersant.ru/doc/2502581

Planning and executing pr strategyPlanning and executing trade marketing activities Developing a cross promo strategy in coopiratoin with licenseesPromotion in Social Media Producing of POS materials Collaboration with partners: Sony Pictures, Central Partnership, Andrei Konchalovsky studios etcKey projects: Harry Potter, Iron Man, Annual literary award New Kid's book

– Planning and executing advertising and PR strategy– Communicating with mass media: publishing news, reviews, interview, press-conferences and press-shows arrangement, media monitoring– Developming a cross promo strategy– Promotion in Social Media – Events, exhibitions and markets – Localizing POS materials and writing scripts for radio&TV promo Key projects: Nikita Mikhalkov’s press-conference, The Pan’s Labyrinth (by Guillermo del Toro) promotion, several films by Hayao Miyazaki.

– Working with contractors and coordination of their work– Working with television companies– Promotional production support– Participating a presentation projects for the potential clients – Analysing the Gallup Media statistics– Creating a database of contractors (concert grounds, clip-makers, banquet halls, celebrities contacts)Key projects: MTS Parade «You’re better!», Big Classical Divertissement “Ogni Moskvy” (Lighting show on Vorobyovy Gory on the Day of Moscow 2005)