Aura PR works closely with Masons Timber in-house sales and marketing team to deliver positive publicity outcomes. The programme involves researching media outlets which match customer audiences and building links with key journalists in each specific sector. We source publicity opportunities to promote technical advice and products and services. One year on, we are looking to build on some key achievements from 2012 in order to increase customer knowledge and ultimately increase the bottom… Show more Aura PR works closely with Masons Timber in-house sales and marketing team to deliver positive publicity outcomes. The programme involves researching media outlets which match customer audiences and building links with key journalists in each specific sector. We source publicity opportunities to promote technical advice and products and services. One year on, we are looking to build on some key achievements from 2012 in order to increase customer knowledge and ultimately increase the bottom line! Show less

Aura PR provides UK based marketing and publicity services to ICF global market leader, NUDURA Corporation. Insulated Concrete Form construction offers considerable advantages over timber frame and brick and block construction. For 2016, Aura has developed a principal media partnership with market leading magazine, Homebuilding & Renovating (HBR) supporting NUDURA distributors with brand building display advertisements, publicity, e-newsletters and product bulletins, social media at the… Show more Aura PR provides UK based marketing and publicity services to ICF global market leader, NUDURA Corporation. Insulated Concrete Form construction offers considerable advantages over timber frame and brick and block construction. For 2016, Aura has developed a principal media partnership with market leading magazine, Homebuilding & Renovating (HBR) supporting NUDURA distributors with brand building display advertisements, publicity, e-newsletters and product bulletins, social media at the shows and on HBR’s own website Sourcebooks. The estimated number of Opportunities To See for HBR readers in 2016 is 615,636.Other publicity includes inspirational case studies (e.g. NUDURA was chosen as the preferred material to the first UK school to be built in ICF), educational technical thought leadership, media events and support to the EcoBuild exhibition programme. Julia is responsible for developing the PR programme both on and off line and the production of collateral required for marketing to UK audiences. Show less

Julia Smith develops Aurora's media relations programmes both on and off line with some social media. The daily role comprises media research, planning and buying, securing strategic publicity including thought leadership features, organising editorial visits as one to one or as a press conference. Campaigns are also developed around exhibitions.Integration with the in-house creative and production team continues to develop leverage for the brand. The process is followed up by careful… Show more Julia Smith develops Aurora's media relations programmes both on and off line with some social media. The daily role comprises media research, planning and buying, securing strategic publicity including thought leadership features, organising editorial visits as one to one or as a press conference. Campaigns are also developed around exhibitions.Integration with the in-house creative and production team continues to develop leverage for the brand. The process is followed up by careful reporting and analysis. Some parallel activity has also been undertaken into retail media for Aurora company, Microlights.Media selectionThe aim with media selection is to create the closest match between the readership’s requirements and Aurora’s manufactured products. It starts with target audience and in this case it’s:• Lighting designers and specifiers for whom the design of schemes and product selection is a daily task• Electricians and electrical contracting companies who buy products daily• Wholesalers – some activity in this channel although the Aurora brand is well established• Vertical markets such as building owners and facilities managers – here year books are valuable• Some titles with regional reach only have specific value in specific circumstances e.g. IrelandThe process is to leverage opportunities for the brand by display advertising and creating editorial opportunities. PR tactical activities include brand profiling to demonstrate corporate development and market positioning; thought leadership to show innovative expertise; and of course product placement drives awareness and demand.Defining key messages and frequency of delivery are part of the campaign or brand strategy. The creation of quality collateral which can be re-purposed globally or for the domestic market is part of the key messaging strategy. Show less

Aura PR provides marketing and media relations services to Hargreaves Foundry, Hargreaves Drainage Division and sister company, Hargreaves Lock Gates. A recent event coverage the installation on 396 bespoke cast iron columns commissioned for one of central London's latest commercial development, One St Pancras Square at Kings' Cross. Julia Smith has publicised numerous arts commissions undertaken by the foundry created by internationally renowned sculptors including Anthony Gormley and Sally… Show more Aura PR provides marketing and media relations services to Hargreaves Foundry, Hargreaves Drainage Division and sister company, Hargreaves Lock Gates. A recent event coverage the installation on 396 bespoke cast iron columns commissioned for one of central London's latest commercial development, One St Pancras Square at Kings' Cross. Julia Smith has publicised numerous arts commissions undertaken by the foundry created by internationally renowned sculptors including Anthony Gormley and Sally Matthews.A key project for Hargreaves Lock Gates involved working with Stroud District Council to publicise a contract to craft 22 pairs of lock gates along a 6.7 mile stretch of the Thames and Severn between Stroud and Brimscombe Port in a contract worth £600,000.The reconstruction, spearheaded by the Cotswold Canals Partnership, is set to reconnect the Thames and Severn rivers for the first time in 70 years. Show less

SIG Design and Technology is part of SIG plc, a FTSE 250 listed company and the UK's market leading specialist supplier to professionals in building & construction. The business provides a complete and impartial design and supply service built around its flat roof products, including green roofing systems, enabling the roof to work harder. To the specifier and contractor, Julia Smith acts as outsourced marketing manager to deliver the brand proposition that SIG Design and Technology provides a… Show more SIG Design and Technology is part of SIG plc, a FTSE 250 listed company and the UK's market leading specialist supplier to professionals in building & construction. The business provides a complete and impartial design and supply service built around its flat roof products, including green roofing systems, enabling the roof to work harder. To the specifier and contractor, Julia Smith acts as outsourced marketing manager to deliver the brand proposition that SIG Design and Technology provides a reliable, guaranteed one-stop-solution from design through to installation. She develops creative campaigns which integrate the full marketing mix to embrace web, publicity, architectural manufacturer programmes, educational resources, DVD production, corporate launch events and more. Show less

Professional public relations consultants singing your tune!Aura PR is an accomplished public relations company, with more than 21 years' experience of delivering winning PR campaigns for businesses and organisations across all sectors.Our clients want a PR company that will give them thoughtful responses to their challenges, sound strategic counsel and PR campaigns that really deliver. To find out how we can help your business be seen and heard in all the right places,