Julia Smyth Email & Phone Number

Product Marketing Manager for ArcGIS AllSource, ArcGIS Mission, and the ArcGIS Well-Architected Framework. - Create and execute product release/launch plans, including activities such as web page creation, writing product articles, blog posts, and success stories, and utilizing social media for product promotion.- Expertise in professional concepts such as customer journey, persona development, product marketing briefs, product release and launch planning, campaign planning and execution, digital marketing concepts and execution, social media marketing, and UI/UX concepts.- Identify buyer and user personas, define positioning, value propositions, and create Product Marketing Briefs.- Work with Product Managers on go-to-market strategies for product launches and campaigns, understanding key benefits and value propositions for target customers.

Product Marketing for ArcGIS Earth, ArcGIS Mission, and ArcGIS AllSource. Curate and update marketing materials such as PMBs, Customer Journeys, and Product Plans, create social strategies surrounding our events and releases, manage web page and social media analytics for multiple software products, build user stories and web page content, and curate external emails and newsletters.

San Diego, California, United States

Optimized Plumb's social media on a daily basis, worked on the back end of websites and used multiple media-based software such as HubSpot, WordPress and more.

San Diego, California, United States

Greater San Diego Area