Managing Director overseeing firm's communications, branding, key consumer industries and media relations.

Responsible for Visit Baltimore's strategic PR efforts geared towards local, convention and group tour, and international media markets, promoting Baltimore as a first-class leisure and meetings destination.

-Created yearly and project-based PR plans to achieve integrated marketing campaign goals-Established and maintained dynamic relationships with key media and influencers on behalf of clients-Identified and pursued creative media angles, resulting in meaningful press coverage throughout print, online, trade, TV, radio and blog outlets-Created and maintained local, regional, national and trade media lists -Applied quality writing and strategic thinking skills to develop messaging… Show more -Created yearly and project-based PR plans to achieve integrated marketing campaign goals-Established and maintained dynamic relationships with key media and influencers on behalf of clients-Identified and pursued creative media angles, resulting in meaningful press coverage throughout print, online, trade, TV, radio and blog outlets-Created and maintained local, regional, national and trade media lists -Applied quality writing and strategic thinking skills to develop messaging matrices for national brands tailored towards key audiences-Led national PR efforts for multi-billion dollar Mid-Atlantic convenience chain -Led yearly retainer work for local hospitality clients, exceeding media awareness goals-Created, monitored and maintained monthly and yearly client budgets-Presented PR campaigns and reports to clients through effective public speaking -Managed department internship program, mentoring skillsets and helping to navigate a professional, fast-paced agency environment Show less

-Led PR efforts for Susan G. Komen's 2015 Hunt Valley Race for the Cure, earning significant media coverage highlighting the organization's work in Maryland-Identified, secured and ghost-wrote thought leadership pieces in key marketing industry trade publications published on behalf of Planit's senior leadership -Proactively supported team with creative pitch ideas through client industry research-Applied quality writing and strategic thinking skills to develop messaging matrices… Show more -Led PR efforts for Susan G. Komen's 2015 Hunt Valley Race for the Cure, earning significant media coverage highlighting the organization's work in Maryland-Identified, secured and ghost-wrote thought leadership pieces in key marketing industry trade publications published on behalf of Planit's senior leadership -Proactively supported team with creative pitch ideas through client industry research-Applied quality writing and strategic thinking skills to develop messaging matrices for national brands tailored towards key audiences Show less