Leading business and strategy at EasyPie, an innovative software development studio that helps companies track, understand and manage strategy, performance and customer relationships. We develop custom AI-powered solutions that automate and augment workflows to help you uncover user dynamics and delight customers.

We help studios and publishers understand, track and benchmark player feedback to build a powerful product and marketing strategy. We leverage game reviews and any other source of unstructured feedback to translate data into clean and actionable insights on what gamers like and dislike in a game, what drives their sentiment and how their experience impacts others.ThoughtRay goes beyond sentiment and emotion tracking to get at the really actionable side of player analytics. It tells you what to focus on to drive player endorsement across the lifecycle of a game. It tells you how to target the players of your competitors in order to win them over. It's the power of analytics and strategic direction in a single tool.

Leverage market and consumer insights to guide product development, build and execute product strategy and work closely with data science and marketing teams to launch an innovative real estate platform. Lead discovery and validation of product features and UX optimization to ensure product delivers fully on market and user needs and preferences.

Lead the European Nielsen Games business to drive growth by bringing in new clients, servicing existing clients and building a strong analytical team that delivers continuous innovation to support gaming clients with insights & consumer research