🔍 Exploring Marketing & Consumer Behavior 🎓I'm a current PhD Candidate in Marketing at the University of South Carolina, specializing in Consumer Behavior. My research areas include Sustainability, Product Materials, and Consumer Well-Being. Teaching Consumer Behavior was a rewarding experience, and I’m eager to continue sharing my passion for the subject.With a passion for addressing contemporary consumption challenges, I aspire to contribute as a researcher within the academic realm, shaping the future of marketing and consumer research. In 2024-25, I’m honored to serve the marketing academy as Chair of AMA DocSIG.Beyond academia, I bring 5+ years of experience as a Forbes 500 cruise industry professional. My expertise spans consumer-driven financial control, cost-saving initiatives, revenue optimization, and enhancing customer satisfaction both onboard and ashore.My career journey began in the consumer packaging industry, where I spent five years finding the best wraps and protection for our customer’s products. Prior to my PhD program, I delved into the dynamic world of discount retail, serving as a district manager with Europe's fastest-growing discounter, LIDL.Thriving at the intersection of academia and industry, I'm fueled by an endless curiosity to understand and enhance consumer experiences. Let's connect and explore marketing and consumer insights together! 🌍🔬 #MarketingPhD #ConsumerBehavior #Researcher #IndustryInsights