• Proactively strategized the selection and acquisition of international Contemporary Artists for cutting-edge art editions, aligning choices with current market trends and customer demands • Managed end-to-end project responsibilities, from ideation to sales, including budget oversight for independent projects• Devised and executed communication and sales strategies, focusing on events, email, and social media, resulting in the rapid sell-out of numerous releases shortly after launch

• Created compelling multi-channel digital campaigns while actively tracking performance metrics• Revamped the customer journey for new clients by utilising previously crafted personas, resulting in a substantial boost in engagement and conversion rates• Generated and implemented A/B tests, conducted target group segmentation, and orchestrated CRM marketing automations to optimise marketing strategies

• Optimised CRM system by constructing automations to streamline data flow, thereby improving efficiency in lead acquisition and processing• Created targeted email campaigns for both B2B and B2C audiences and evaluated campaign performance metrics• Developed social media strategy, including planning and coordination of video shoots and photo shoots

• Developed creative briefings for songwriting sessions and processed synch requests for commercial placements• Assessed artists' performance through benchmarking and chart analyses• Crafted press texts of new releases for website and newsletter• Helped prepare strategy meetings with artists

• Developed the research design for the study "Companies der Zukunft" in collaboration with Futurest Consulting on behalf of Deutsche Telekom• Acquired and applied the Design Thinking methodology as part of the project• Designed the methodology, analyzed and segmented survey groups, conducted the study, evaluated and visualized results, and presented findings to Deutsche Telekom

• Designed business strategy and brand positioning, resulting in the amortization of initial investment costs within a month• Successfully established and managed collaborations with renowned photographers, magazines and influencers (e.g. Kicky Yang Zhang, Masha Sedgwick, Lina Tesch)• Handled creative direction and organised numerous video and photo shoots

• Organised and promoted showcase concert to foster connections between emerging talents and key contacts within the music industry

• Developed concept, acquired partners and fashion brands for fashion market, organized runway show and aftershow party