Julia Whitehead Email & Phone Number

London, United Kingdom

I am fascinated by human behaviour and understanding what defines and unites us to identify opportunities for brand innovation and growth. I have over 25 years experience in qualitative insights and am an expert in NPD, Communication, Brand Strategy and Design Development (packaging, brand identity, POS, etc.).During my career I have gain substantial knowledge of Food & Drink, Health & Beauty, Household/ DIY and Automotive sectors as well as numerous projects on behalf of clients in Leisure (festivals, bars, restaurants) Electricals/Mobile Phones, Fashion and Luxury Goods (precious metals) businesses. My experience covers a broad range of qualitative methodology from focus groups, intercepts and IDIs/ASIs, to ethnography studies, workshops, and online and often work with camera personnel and editors to create visual customer stories and Vox Pops.Over the years I have worked with a range of clients from FTSE 100 to SMEs with including the major grocers, Beiersdorf, Cantaloupe Group, Coca Cola, Dairy Crest, Danone, Diageo, Kellogg's, Joe Browns, McCann, Kao Brands, Kimberly Clark, Lavazza, Marks & Spencer, P&G, RAC, Savills, and Superdrug, as well as with own-label suppliers such as 2 Sisters, Peter Black, FAB and Meiyume.

London, United Kingdom

My role at Axis Management Consultancy is primarily to help optimise the success of food and drink suppliers with the UK’s major grocery multiples through the delivery of qualitative research and consultancy. I specialize in NPD and packaging design, POS/signage, category management/ development and evaluation, with the emphasis on the customer experience and understanding. I have worked on the launch of numerous new ranges and brands including The Happy Egg Co.

Croydon, United Kingdom

I was employed as an in-house qualitative research consultant, working alongside the insights manager to increase the profile of market research within the company. Having an experienced qualitative resource to hand increased the time efficiency of project turnaround. During my time at Superdrug I often worked directly with senior management, as well as with category buyers, marketing, design, space planning, and store acquisition.During this period I ran and worked on the majority of Superdrug's qualitative research as well as numerous supplier funded projects. In some cases I oversaw qualitative work by suppliers’ external research agencies to ensure quality was delivered and mutual interests were addressed. As part of the Strategic Planning team I also provided support to junior team members.

London, United Kingdom

London, United Kingdom

Bsc Hons, Psychology

A Levels, Art, History And Sociology

O' Levels

Diploma, Nlp