Julia Healey Email & Phone Number

Boston, Ma, Us

Portsmouth, Nh, Us

Austin, Tx, Us

Spearheading the comprehensive marketing initiatives for specialty and emergency animal hospitals, collaborating with internal stakeholders to craft strategic plans integrating traditional and digital approaches, enhancing brand awareness, facilitating site expansion, managing online reputation, and ensuring effective communication with both consumer and business audiences. ● Partner with field operations and hospital directors to understand business objectives and create strategic marketing plans that contribute to success and achievement of said objectives. ● Create 6–12-month multi-channel marketing plans for assigned hospitals (Boston West, Mass Vet, Bulger, Port City, Veterinary Urgent Care – Nashua & Veterinary Urgent Care-Station Landing) steeped in data and aligned to the overall needs and objectives set forth. ● Develop and implement marketing programs and activities, working closely with hospital leadership and the local hospital team to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered. ● Develop marketing materials and content for offline and online communications including digital ads, brochures, merchandise, flyers, content calendars, social media, email, and websites. ● Manage assigned hospitals social properties and online reputation including partnering to curate content, optimize paid and organic posts and respond to customer comments and concerns. ● Serve as primary marketing POC for the hospitals and respond to all marketing support needs.● Analyze performance across marketing channels, monitor competition, and track performance against marketing and business goals to measure impact and improve campaign effectiveness and opportunities. ● Manage marketing budgets and spending for all hospitals in portfolio.● Handle graphic design, photography, videography, and design for hospitals.● Develop and distribute case studies

Marketing & Brand Management specializing in experiential marketing, graphic design and events consulting. With a proven track record in crafting unforgettable brand experiences and optimizing event strategies, Birch & Brand is your go-to expert for elevating your brand's presence. We help you create lasting connections and maximize engagement through immersive marketing campaigns.www.birchandbrand.com

Bedford, Nh, Us

Championed the organization’s marketing strategy by successfully streamlining event planning, reporting, and omni channel marketing efforts from the ground up. ● Spearheaded the successful overhaul, redesign, and rebranding of the organization, which increased MQL's by 38%, scaled website traffic by 287%, drove LinkedIn traffic by 300%, and boosted engagement by 426%. ● Established strategic partnerships with agencies and freelancers, resulting in a 300% increase in website traffic, a 286% increase in LinkedIn and Social Engagement, and a 38% increase in inbound leads. ● Proficient in budget analysis and maintenance, effectively managing a diverse portfolio of events across hospitality, senior living, student housing and multi family residential. ● Actively identified and resolved a trademarking issue, which saved the company from potential infringement litigation. Spearheaded the initiative to rename and re-trademark the in-house PlatformONE solution to The Connected Life Platform™. ● Established strong partnerships with industry-leading agencies, vendors, and key stakeholders across verticals, ensuring meticulous tracking of membership benefits and ROI. ● Orchestrated impactful internal events, ranging from SKO and employee appreciation gatherings to recruitment initiatives. ● Developed a comprehensive event roadmap for 2023 and beyond, including round tables, in-house conventions, think tanks, client appreciation events, and team-building endeavors. o Redesigned and produced new booth configurations (10 x 20, 20 x 20, and 10 x 10 layouts), enhancing the company's modern image and branding. ● Pivotal role in onboarding a new gifting and sending solution, crafting battlecards, pitch decks, and stakeholder programming for seamless integration. ● Managed substantial national and international travel, fostering crucial relationships, and amplifying the impact of events, meetings, and tradeshows.

Bedford, Nh, Us

- Developed and implemented multi tiered event strategy to streamline event planning, marketing and reporting process cross vertical, to evaluate ROI- Built partnerships with leading industry agencies cross vertical and maintained memberships and track ROI- Budget analysis and management for portfolio of 40+ events -On site event presence at multiple cross vertical events within Hospitality, Conventional MDU and Senior Living - Design and procure new event materials including: Banner stands, trade show booths, event swag and gifting- Plan and execute client facing engagement and experiential events surrounding trade shows and conferences-Plan and execute internal facing events including SKO, Employee Engagement and Develop program of client engagement events-Manage social media-Implement project management-based strategy for events and social content -Development of event programming for 2023 and beyond, including in house events, client facing and industry facing events-Owned and developed battlecards, pitch decks and stakeholder demos for the onboarding of a new gifting/sending solution-Responsible for the overall direction, execution, control, and quality completion of specific projects, ensuring consistency with company strategy, commitments, and goals-Manage the success of installations and upgrades for wired and wireless High-Speed Internet Access-Serve as point of contact for overall project communications and technical inquiries. This includes scope of work review, risk assessment & management, project planning, progress tracking & reporting, management, internal & external customer communications quality control and compliance assurance-Utilize Platform One, SalesForce CloudCoach, SmartSheet and Agile methodology-Manage local equipment inventory and provide accurate shipping and receipt information to internal Finance and Accounting teams-Managed approx. $750,000 in projects within first 2.5 months of employment

Grand Rapids, Michigan, Us

In my role as GM and Project Manager at Lakes Region Jellystone in Milton, NH, I skillfully oversaw day-to-day off-season and in-season operations, leading a team of 5 managers and coordinating the efforts of over 30 daily staff and seasonal employees. I strategically managed brand development and park expansion, representing the organization in front of town planning and zoning boards to advocate for site expansion. My responsibilities extended to advising on projects in other parks within our portfolio and reporting project status to ensure cohesive management across locations.A highlight of my tenure was the successful revitalization of catering operations, including a complete redesign of food truck aesthetics and menus for the 2021 season. I also managed significant CAPEX projects, notably the creation of a mini-golf course, pool/cabanas, and cabin redesign. With a strong focus on design, relationship building, and strategic marketing, I contributed to both internal and client-facing events. This included crafting roadmaps for future event programming, leading stakeholder meetings, and overseeing a successful effort in partnerships with media and Jellystone Franchise Services. My multifaceted role demonstrated my dedication to operational excellence, strategic growth, and innovative design-driven solutions.

New York City , New York , Us

I directed comprehensive sales and marketing initiatives at The Wolfeboro Inn, a distinguished 44-bed lakeside property situated on Lake Winnipesaukee. In this role, I collaborated extensively with Destination Management Companies (DMCs), tourism agencies, chambers of commerce, corporate entities, social groups, and wedding clientele to orchestrate events across our four distinct locations on the premises. I was responsible for conceptualizing and executing content across multiple channels, including social media, marketing advertisements, and website enhancements. My role also encompassed cultivating vendor relationships to ensure unwavering guest satisfaction and long-term retention.Moreover, I orchestrated a series of impactful in-house events, including our annual murder mystery weekend, fire and ice festival, oddities and curiosities festival, and live comedy and performance events. Concurrently, I oversaw banquet staff operations and assumed the singular point of contact responsibility during the global COVID-19 pandemic. Demonstrating adaptability and resilience, I successfully retained and secured over $500,000 in wedding and social event sales by strategically pivoting events to future dates, curating and organizing micro weddings and elopements, and providing dedicated support to couples and planners throughout this challenging period.

92866 Issy Les Moulineaux Cedex 9, Fr

As Director of Catering at The University of New England in Biddeford and Portland, ME, I led comprehensive event design and planning, menu development, and event setup for diverse campus, client, and community events. Managing vendors, staffing agencies, and ancillary services, I successfully implemented a new catering platform, oversaw training, customer demos, and customization. With responsibility for catering revenue exceeding 2.5 million, I ensured a seamless transition for a new catering company. I concurrently directed on-campus and account-wide marketing, overseeing a team of two marketing professionals. My leadership epitomized meticulous execution and strategic revenue growth.

New York, Ny, Us

I managed relationships with Corporate, DMC, and Hospitality clients, leveraging my expertise to identify and fulfill their entertainment and event needs, to elevate events to new heights of distinction. My responsibilities spanned the entire event lifecycle, from ideation and meticulous planning to the seamless execution of a diverse array of events, encompassing team-building endeavors, holiday celebrations, employee engagement initiatives, and gala-style affairs. I collaborated with venues to orchestrate unparalleled talent experiences for their client events, often involving on-site event planning.Participated in networking and relationship-building with clients, fostering a robust network of affiliations. I specialized in curating customized event packages, tailored to specific needs, which spanned innovative offerings such as Video DJs, Performance DJs, Spin Art, Silent Disco and more. Drawing from my expertise in Corporate Business, Hospitality Management, Sports Entertainment, Finance, Healthcare, and Higher Education, I cultivated a multifaceted acumen that uniquely positioned me to orchestrate various event types.Integral to my role was the establishment and management of robust relationships with industry-leading caterers, venues, artists, planners, designers, and corporate marketing departments. This strategic network enabled me to deliver exceptional value to both in-house and external events. I shouldered full event planning and management responsibilities, facilitated travel arrangements for my team, participated in site visits and meetings to assess logistical needs, and utilized cutting-edge CRM systems. My leadership was evident in supervising team interns, deftly delegating tasks, and actively contributing to the in-house event planning process and culture enrichment initiatives. I excelled in talent recruitment and management, identifying instrumental partners and vendors to enhance the quality of in-house and client events alike.

New York, Ny, Us

In my role with Sales Graphics I traveled nationally to run sales meetings and demos as well as run virtual meetings and presentations. I was instrumental in developing their marketing campaigns and managing LinkedIn, Twitter, Salesforce and Facebook pages for the company. I successfully brought them into several new industries, including Luxury Hotels & Gaming, Live Sports Entertainment, Pharmaceutical, Finance, Firearms, Outdoor Experiential and Luxury Automotive. I attended monthly networking events as well as traveled to California, Las Vegas and Arizona for sales meetings.Closed sales with key decision makers at Financial, Media/Broadcast, Luxury Branding, Agency, Luxury Automotive, Fashion, Firearms, Outdoor Experiential, Live Entertainment, Sports Entertainment and Pharmaceutical through effective and strategic cold calling processAccomplished record of leading new business development, market expansion, and targeted vertical market growth with 6 new industries and over 15 new companies in year one. · Effectively combined interpersonal communication strengths with skilled consultative selling abilities, and value-added solution sales expertise, to identify, qualify, and secure new business revenue.

Andover, Ma, Us

My role at Target250 was in the Business Development & Sales field. With a proven track record and close rate, I brought recurring campaigns to the business and was able to ensure client satisfaction and attained the desired results for my clients. I handled clients such as Datactics, Novell, ShoreTel & many of their partners and re sellers. A true Inside sales & B2B Sales position gave me the experience within the software and technology fields as well as some insight into government contracts and the licensing and certifications needed to venture into that arena.

Student Intern within the Newark Bears Baseball Organization. Public Relations, Sales and Marketing department.

Masters Certificate, Product Marketing

Bachelors, Communication And Media Studies