Julia Andretta Email & Phone Number

Washington, District Of Columbia, United States

- Led the production of the monthly Council Connection email newsletter by maintaining relationships with stakeholders and curating, writing, and editing five to ten brief news pieces each month to achieve a steady open rate of 39.1% among nearly 500 recipients since Q1 2022.- Created, edited, and assisted in the promotion of three to five news pieces each month for the NAHBNow blog, the online publication Council Concepts, the BizTools Video Series, the limited Remodeling Forecasts, Myths & Trends series, and other one-time publications as needed.- Utilized organizational and time management skills to develop and deploy detailed content plans for yearly campaigns such as National Home Remodeling Month in Q2, Professional Women in Building Week in Q3, and application season for NAHB’s annual awards programs in Q2 and Q3. These plans included social media and email campaigns as well as static website resources and talking points as needed.- Compiled attractive, easy-to-read statistical reports on email and social media engagement each quarter to keep stakeholders informed of the efficacy of our communications.- Upheld the association’s content and style standards while assisting the Content Team with the annual publication of Building Women Magazine by editing articles submitted by Professional Women in Building Council members and ghostwriting articles on behalf of members.- Supported planning, marketing, and events for councils at the annual International Builders’ Show (Q1).- Strategized the development of new material with the Content Director and worked with appropriate staff to ensure that all existing council-related content was current on nahb.org. Created, edited, maintained, and promoted content to build trade and consumer traffic.

Washington, District Of Columbia, United States

- Utilized skills in writing with a consistent style and tone to curate engaging copy, editing and submitting six to ten news items on a bi-monthly basis into digestible blurbs to achieve a steady open rate of 30% on all Jesuit Schools Network newsletters since Q3 2017.- Wrote and scheduled daily social media posts, uniquely tailoring each post to its respective social network platform, using optimized phrasing and graphics to accumulate 130+ followers on Twitter in Q2 2019.- Condensed evaluative data from Network’s constituents into crisp, effective narratives on a quarterly basis, allowing all attendees of board and other cohort meetings to easily envision data and consequently accelerating operations.- Utilized deep expertise in Google Analytics, SEO, and taxonomy to administer high usability and design standards for Network website, driving both short- and long-term updates to the site’s content and appearance and assisting in a 170% increase in website views in Q4 2020.- Coordinated the collection and dissemination of data for statistical reports, surveys, and other evaluative tools, enmeshing consistency and integrity throughout all efforts.

Washington, District Of Columbia, United States

- Created Network’s Instagram profile from ground up and redesigned existing Facebook and Twitter profiles, implementing regular posting schedules and optimizing graphics and SEO tools to solidify social media presence, garnering 392 organic followers on Instagram in Q2 2017.- Collaborated with Director of Leadership Development and Communications to revise information on Network’s website, ensuring information was clear, up-to-date, and accurate. Subsequently converted information into shorter form copy, conceptualizing and producing high quality email newsletters to be distributed monthly, achieving goal of 43% open rate in Q3 2016.- Drew on various skillsets and profound knowledge base to compile program material and logistics for conferences, seminars, and other events, ensuring the smooth operation of 13 events in FY 2016.

3261 West State Road, St. Bonaventure, Ny, 14778

- As assistant copywriter and editor for University’s alumni magazine and website, upheld meticulous grammar and page layout standards whilst publishing 4 pieces monthly to ensure the continued striving towards enterprise expansion and overall goals between 2011 and 2015.- Observed and discovered key areas for operational efficiency and supported Office of Communications with clerical tasks as required such as data entry, file organization, and coordinating bulk mailings, increasing workplace cohesion.- Took initiative to commence 3 individual writing projects including features for alumni magazine and the Arts and Sciences Review.

3261 West State Road, St. Bonaventure, Ny, 14778