Julia Haas Email & Phone Number

Cottage Grove, Wi, Us

• Define the vision and direction for the Johnson Fitness and Wellness retail brand.• Drive strategic planning, marketing and decision making that develops and drives growth in new and existing retail markets.• Develop and implement strategies and tactics that simultaneously optimize brand growth, omni-channel sales and profit goals.• Channel strategy development• Revenue forecasting and analysis• Cross-functional project management• Provide leadership for and be an advocate for change across company processes, team growth and communication.• Manage and build store-level marketing programs that increase customer traffic and revenue.• Drive Ecommerce experience and revenue growth through performance marketing and UX improvement.• Manage Performance Marketing internal team and agencies. Includes Paid Search and Shopping, Affiliate, Email Marketing, Social Advertising, Public Relations, Influencer Marketing, Programmatic/CTV.

Represent the voice of the client to Inte Q. Grow and maintain executive-level client relationships by understanding clients’ business environments and providing strategic data solutions and marketing expertise. Provide leadership and strategic guidance to design and implement loyalty programs and customer engagement across email, social, mobile, in-store and ecommerce channels.Support and drive business development with new and existing clients.Lead client services for email marketing programs and marketing cloud (Salesforce) migrations.Identify ways for clients to improve and manage customer data and use it efficiently across marketing channels.Coordinate resources required to service projects and build strategic operational plans.Interpret customer data and turn into actionable marketing opportunities for clients.

Milwaukee, Wi, Us

• Oversaw all marketing disciplines for Derse and employ tactics to broaden Derse’s voice in the marketplace while driving credible opportunities to increase sales. Key areas of focus include:• Managed traditional marketing initiatives including content marketing strategy and implementation, RFPs, marketing automation efforts, marketing analytics and web site / SEO optimization.• Assessed and optimized online and offline media spend • Managed and implemented public relations and social media planning efforts• Supported Derse's new business development efforts through trade show leadership• Increased Marketing Qualified Leads for Derse sales team through demand generation and lead nurturing.• Enabled Derse's sales team to convert leads through relevant materials, tools, resources, and training.

Milwaukee, Wisconsin, Us

• Demonstrate thought-leadership across online and offline media, behavioral marketing, analytics and measurement for multiple clients in agriculture, insurance and fresh market industries. • Develop and present communication mix strategic and tactical plans to clients based on annual marketing objectives.• Research and share industry trends, competitive insights and audience behaviors with clients in order to make more informed marketing decisions.• Guide client teams to develop goals and KPIs that evolve into targeting, testing and segmentation strategies.• Act as bader rutter Health & Wellness team lead.• Responsible for leading the social media and content strategy for a key client account.

Menomonee Falls, Wisconsin, Us

• Lead the strategy and execution of Kohl’s social marketing programs.• Managed relationships with Facebook, Instagram, Pinterest, Twitter, Google+ and YouTube. • Managed multiple direct reports, as well as several outside agencies, to execute social marketing plans, real-time community management and content development.• Lead numerous social efforts to launch, promote and support Kohl’s industry-leading loyalty program.• Analyzed social marketing data to provide insights to partners and optimize content for fans.• Tripled Twitter followers and engagement rate in six months through targeted media efforts.• Became primary partner for Facebook retail offer Beta tests in 2014.• Became first retailer to utilize G+ ads to deliver shoppable G+ hangouts to customers.• Drove over 1000% growth in YouTube subscribers throughout 2014.

Menomonee Falls, Wisconsin, Us

• Lead the planning and development of Kohl’s online promotions to increase sales, conversion and average order value on Kohls.com and in-store.• Ensured eCommerce merchandise priorities were supported within Digital Marketing channels.• Tested and implemented new online and mobile partnerships to personalize the customer shopping experience.• Managed, trained and mentored multiple direct reports and interns.

Menomonee Falls, Wisconsin, Us

• Lead the development and execution of strategic and tactical efforts for corporate-wide seasonal marketing plans to drive comp store sales for retail seasons.• Partnered with merchants, trend and product teams, ecommerce, customer insights and analytics to implement critical company initiatives each retail season.• Managed national media partnerships with budgets over $1 million to support Kohl’s seasonal campaigns.• Collected and analyzed consumer, economic and retail insights to identify strategic marketing opportunities.

Menomonee Falls, Wisconsin, Us

• Lead the development and execution of strategic and tactical efforts for corporate-wide seasonal marketing plans to drive comp store sales for retail seasons.• Managed national media partnerships with budgets over $1 million to support Kohl’s seasonal campaigns.• Collected and analyzed consumer, economic and retail insights to identify strategic marketing opportunities.

Menomonee Falls, Wisconsin, Us

Managed the strategy, execution and +$1 million budgets for sports partnerships with Milwaukee Brewers, Green Bay Packers, Milwaukee Bucks, US Youth Soccer and Dew Action Sports Tour.Executed multiple online and in-store sweepstakes to drive consumer engagement and traffic to Kohls.com.

Managed the planning, evaluation and execution of media promotions for flagship brand, Funjet Vacations.Negotiated local and regional sponsorship and branding opportunities with various media partners.Integrated company-wide sales events through focused promotional and marketing activities to drive sales and improve brand awareness.

Bachelor Of Science (Bs), Marketing And Finance

Bba, Marketing And Finance