Avalanche Creative Agency is a full service brand agency focusing on the strategic planning, designing the brand identity and developing brand platforms.Our main strength is innovation, finding new ways and forms of communication. We love a clever, sophisticated design which we know people and companies are craving for nowadays. Working with clients as Adidas, European Commission, Microsoft, Bols, DHL, Coca-Cola, E-ON is more than a proof. As a Head of Art my task is to control the whole process of brand building, starting from research, through brand workshop right up to graphic layout. I always keep an eye on the upcoming trends, give inspiration to our graphic designers, copywriters and try to arrange an optimal collaboration between our departments and the client. From the perspective of the package designer I know that products and services have to be pushed through in a distinctive and eyecatching way in order to reach their audience and that is double true for online products, application especially, where the actual „packaging” is the digital appearance.I am founder of Avalanche Infographics and author of several datavisualizations. It makes for me a lot of fun to gather data, collect relevant information and putting them in a shape beeing prepared for our eyes and mind.I really believe in the formula:INFORMATION + STORY + DESIGN = INFOGRAPHIC.