I work at Oktana because of my experience as an Oktana customer. During my time at Salesforce, I partnered with Oktana to design, build and maintain an authenticated portal for the program I managed. My team was fully invested in the success of my program, which is a rarity when outsourcing development. As one of Oktana's first customers, I remained close to the company and now focus on helping our team scale.Oktana is a custom software development agency of 300+ nearshore and onshore resources who help companies innovate with Salesforce, Heroku, MuleSoft and Snowflake. We are developers and can build any app or integrate any system with Salesforce, or simply provide staff augmentation for any language.Headquartered in Uruguay, our delivery team has expanded into Bolivia, Colombia, Ecuador, Paraguay, Peru and the mountains of West Virginia. Our generous timezone overlap, English proficiency, SOC 2 certification and continuous training offer you the ability to move forward with a team of Salesforce experts, with modern software development skills, quickly and with confidence.I am in our Charleston, West Virginia office regularly and always happy to grab a cup of coffee.

Learned to think creatively about government innovation and soft power.I migrated from private to public sector to work for the country Wired named 'most advanced digital society in the world’ and to help the growing sector of location-independent entrepreneurs.A model in both agility and transparency, the Republic of Estonia was the first country to offer e-Residency, a government-issued digital identity that empowers entrepreneurs to establish and manage a company entirely online, accessing the country's business environment, from anywhere in the world.I acted as an internal consultant primarily focused on team alignment, program execution and e-Residency 2.0, a cross-governmental effort to define the future of the e-Residency program. I directly managed our product and customer experience teams. I additionally represented e-Residency in our partnership with UNCTAD on the topics of digital identity and ecommerce.

Learned the nuances of intrapreneurship in a continuously growing corporation.I designed, built and managed Salesforce for Startups, a global program to help startups understand the breadth of products Salesforce offers, get started with those products and learn from the lessons learnt building what Forbes has dubbed one of the world's most innovative companies.Launched October 2014, the self-service program attracted 10,000+ entrepreneurs across 145 countries through SEO, content and 50+ partnerships with accelerators, incubators, VCs and government organizations. Through the duration of the program, Salesforce for Startups inspired internal interest in the startup ecosystem. For example, I collaborated with sales teams across the globe to meet with top-tier customers to discuss and advise on their innovation efforts and outreach to the startup ecosystem.Other achievements:- Launched an incubator in 2016, now branded Salesforce Accelerate- Created organic, discovery-themed branding and UI which influenced branding of Salesforce Trailhead, now adopted as corporate branding- Developed customer story tool, available to members of our program, to create user-generated marketing and sales content for multiple products and markets- Launched Startup Valley at Dreamforce, featuring dozens of startups at the largest software conference in the world, inspiring similar showcases at Salesforce events globally- Oversight of the Dreamforce '16 Dreampitch competition – judges included Mark Cuban, with over 2MM live views and provided the recipe for similar pitch competitions at Salesforce events globally- First and only PR-certified employee to have been tested not only on corporate messaging, but each product line in the context of the startup community- Partnered with Pledge 1% to encourage startups to incorporate giving into their business modelPre-departure, focus shifted to unite ESMB efforts across the company and to sunset our self-service program.

Learned I'm pretty technical for a business person.Acquired by Salesforce in 2010, Heroku allows you to build intelligent apps through seamless connection to customer data. The flexible, multi-language development platform removes the burden of infrastructure so developers can focus on innovation.A longtime fan of both Salesforce and Heroku, I joined the company to work alongside the CTO as an internal consultant to focus on corporate alignment, strategic partnerships and go-to-market through the Salesforce channel.

Tuned my knowledge of Silicon Valley and GTM strategy.Wealthfront is a next-gen banking startup. The company’s investment team is led by renowned economist Dr. Burton Malkiel and backed by Silicon Valley luminaries Index Ventures, Social+Capital Partnership, Greylock Partners and such angel investors as Marc Andreessen, Ben Horowitz and Jeff Jordan.I joined Wealthfront shortly after launch for the opportunity to work with co-founder Andy Rachleff, also co-founder of Benchmark Capital and professor of entrepreneurship at Stanford GSB. As the first marketing hire, I leveraged my comfort in financial services and grit to oversee all marketing efforts from start to product/market fit. Within 1H-2013, company AUM grew by more than 150% making it the largest and fastest growing automated investment service startup at that time. Wealthfront now manages $25B+ in assets, including mine.

Learned I really can manage a program, but can’t stomach mediocrity.The eBay Partner Network (ePN) program was one of the world's largest ecommerce partner programs and eBay's largest customer acquisition channel, facilitating syndication of eBay, Inc. content across a network of 300K+ websites globally. At the time, ePN represented 50%+ eBay marketing spend and drove $1.1B+ GMV to US marketplace alone.I was recruited to aggressively optimize the ePN partner portfolio and related syndication products and operations to drive increased quality traffic to 100MM+ active product listings across eBay, Half.com and eBay Classifieds properties and to reposition ePN as the most publisher-friendly program of its kind. Completed comprehensive PR and public speaker training. Reduced program spend and improved reputation, hit a bureaucratic wall on improving the technical products used to syndicate content and decided to change career course.

Learned how to do product. Initially joining the inventory-free marketplace platform as a business analyst, launched and managed all aspects of industry-leading partner marketing program from inception in 2007. The program facilitated strategic syndication of retailer and proprietary content across 3K+ partners through a diverse set of technologies. We internationalized the program in 2009 and, in 2011, launched a second affiliate program to specifically drive traffic to lifestyle property Beso.com. At the time of my departure, programs generated $25MM net revenue and produced the highest quality traffic outside SEO.Additionally:- Managed all strategic partnerships for organization- Product managed self-service publisher portal providing publishers with access to REST API, static XML data feed and customizable digital assets- Project managed development, launch, operation and internationalization of both Beso.com and the CRM infrastructure powering account, email subscription and personalization functionality across multiple online properties- Entrusted by CTO to PM DevOps through implementation of Hadoop, Joyent and development of internal tools- Business lead on multiple company skunkworks projects including product reviews engine

Learned how to say no.Reported to COO/CFO of global equities trading floor as equities liaison to all corporate departments including Legal, Compliance and HR. Participated in initial implementation of SOX, management of departmental compensation, operational optimization and project management of electronic trading platform development.

Learned to negotiate and efficiently wear many, many hats.MusicVision was the world's largest online music ad network, reaching 10MM end users. We provided publishers and major artists like LL Cool J and Celine Dion with technology solutions to connect to fans and monetize on intellectual property rights.I was Chief of Staff to COO/CFO, formerly CFO of Major League Baseball. Experienced the birth of online marketing, M&A and the dot.com bubble. In addition to wearing many, many hats, I collected many, many stories.

Learned the importance of customer trust and how to deliver an appropriately firm handshake.