Following recent international location, contributing professional marketing, communication, digital strategy and leadership experience as a Volunteer with local organizations promoting Sustainability, Nature Conservation and Education. Standing volunteer membership roles include the Nature Conservation Council of NSW (Healthy Ecosystems Program Volunteer), Queenwood School Parent Association (Sustainability Lead; Communications Lead), The Meridian School of Seattle (Communications and Marketing consultant), and Mosman Council (Bushcare and Harborcare Volunteer). Additional occasional volunteering at organizations including the City of Sydney (Sydney Farm) and Kids Giving Back.

Led a team of strategic sales and marketing managers to drive customer acquisition and e-commerce growth at the Un-carrier’s wireless and home internet businesses. Drove cross-functional growth initiatives in digital media throughput, a/b testing, digital merchandising, promotion strategy, and user experience.

Led customer experience strategy for the Asia region, piloted and integrated a new customer journey improvement program into the commercial business; developed and launched strategic marketing campaigns across the region.

Customer segmentation and promotional strategy

Customer retention strategy for Quidsi's Pet (Wag.com), Health / Beauty / Grocery (Soap.com) and Home (Casa.com) sites. Customer acquisition for Wag.com.

Customer acquisition and retention marketing at Wag.com, an e-commerce site operated by Quidsi, a subsidiary of Amazon.com.

Acquisition marketing for NOOK, managing promotions and partnerships to drive eReader and tablet sales.

Managed marketing and publicity campaigns for Business, Consumer, and World Language books, launching multiple bestselling titles and securing national media in outlets including CNN, CNBC.com, Investor’s Business Daily, and Newsweek.

Managed publicity campaigns and national author tours for literary nonfiction and fiction titles, launching books onto the New York Times Bestseller list and securing national media coverage in outlets including CBS’ The Early Show, National Public Radio, and the Chicago Tribune Magazine.

Advertising sales for the launch of Outside Magazine's travel magazine, Go.