As a driven Marketing and Global Enterprise Management student at the University of Delaware Honors College, I am also pursuing a Master’s in Business Analytics and Information Management. This dual academic path has provided me with a solid foundation in market research, consumer behavior analysis, and strategic data application.Currently interning at Seaside Vacations and Sales, I’ve played a pivotal role in analyzing market data to drive consumer understanding, optimize pricing strategies, and enhance content visibility based on customer behavior. My previous experience in the restaurant industry as General Manager and Media Marketing Director further refined my skills in team leadership, executing data-backed marketing campaigns, and enhancing both customer experience and operational efficiencies.At the Lerner College Career Center, I support career counseling and contribute to data-oriented resume building, which has strengthened my organizational and analytical skills. My roles as a Lerner College Ambassador, Peer Mentor, and Teaching Assistant, along with my involvement on the Lerner Student Advisory Board, reflect my dedication to leadership and fostering positive educational environments.I am passionate about leveraging market insights and analytics to drive business success and would love to connect with professionals who share an interest in data-driven marketing and consumer insights.For further discussions or inquiries, please feel free to reach out via email at juliabir@udel.edu or connect with me here on LinkedIn!