Oversee all merchandising actions and strategies of a team of four as they pertain to 3rd Party Wholesale, Corporate Sales, International Franchisees, Walmart shop in shops, and Non-Traditional/Specialty Locations.- Manage relationships with wholesale accounts through customer service, order management, inventory analysis and forecasting, assortment creation, and exclusive product development.- Create modified and tailored assortment plans for 10 Non-Traditional locations several times per year- Supervise International Franchisee buys and provide assortment guidance- Provide structure to new focus areas of the business through process creation and documentation

Developed and executed merchandise buying strategies for multiple consumer groups over a three-year period reaching up to $175MM in sales per year. - Lead product development process; shopped competition and stayed up to date on relevant youth and pop culture activity in the marketplace- Monitored SKU count and productivity- Created pricing and promotion plans while adhering to margin goals- Analyzed and forecasted business on a weekly basis and bought inventory to efficiently drive the business- Presented detailed product and buy plans to leadership team multiple times per year- Worked cross-functionally with Store Operations, Marketing, Planning, Allocation, and Web teams- Supervised and developed team of merchandisers working towards achievement of departmental goals

Carhartt Work Bags sales rep for the Midwest region and strategic Farm & Ranch accounts nationwide. Work in various channels from small mom and pop shops to million-dollar retail chains, building lasting relationships and creating successful assortments no matter who the customer is. Managed 40+ accounts.

- Created and produced two product catalogs per year for Carhartt Work Bags, Packs and Gear- Sample coordinator- Trade show point of contact for sales team- Developed visual merchandising plans/planograms for retail partners - Channel analysis and assortment creation- Graphic design coordinator/liaison- Experience with in studio photo shoots (product and on model)- Marketing and promotion creation and execution: POS, signage, etc- Copywriter

- Forecasted sales and inventory in addition to creating assortment plans for the $62M Junior Dress Shoe and Sandal categories- Analyzed weekly sales, receipts, and inventory along with customer and industry trends for 5 product classes- Partnered with internal teams on a weekly basis, i.e. marketing, store support, location planning, allocation, and direct to consumer to make more effective business decisions.- WIN (What’s Important Now) Project – Selected as member of immersion team in company-wide initiative to introduce associates to new vision, mission, values, and strategy. Ensured execution of executive strategy sessions for each departmental group and facilitated values training session for approximately 50 associates.

Allocated product for 1,000+ Famous Footwear stores and optimized inventory flow by analyzing stock levels, category sales, and lifecycle management while executing initial placement of merchandise using direction from buying team.- Optimized inventory for large volume specialty store, Manhattan- Conducted special projects for under capacity stores to maximize sales potential- Omni-Channel Project – Researched omni-channel practices for the emerging consumer and prepared recommendations for the Executive Team on identified opportunities for Brown Shoe- Guest speaker at a University of Missouri-Columbia Retail Marketing class

Managed 3 Facebook pages and 3 Twitter accounts. Translated traditional marketing message to online consumer while strengthening relationship between the brands and their followers.- Developed creative copy/content for Facebook and Twitter accounts- Determined needs and wants of consumers on a daily basis by listening and interacting with social media audience- Assessed and evaluated customer complaints and solved issues to maintain brand integrity and value- Worked with creative team, creating briefs for various projects

Managed $629K Famous Footwear retail store outside Indianapolis, IN while overseeing staff of 2 assistant managers and 3 part-time associates.- Increased store for store sales +4.9%- Consistently ranked #1 store out of 17 stores in district for rewards member capture (Customer Relationship Management) and among top 3 stores for loss prevention- Lead in-store implementation of new corporate-wide customer service initiative, “Connect 4”

- Represented Brown Shoe in the field as liaison between retail partners and account directors- Maintained positive relationships with retailers for numerous wholesale brands in the Philadelphia area and surrounding Northeast region- Hosted marketing seminars and on-floor coaching to provide product knowledge and training to sales associates.- Executed market launch of new company brand, Naya, including associate education - Negotiated optimal placement for company brands on department store shoe floor to increase visibility and optimize sales