Julia Perry

Julia Perry Email and Phone Number

VP Marketing Communications @ Cracker Barrel @ Cracker Barrel
Julia Perry's Location
Nashville Metropolitan Area, United States, United States
About Julia Perry

Proven business leader with a track record of success building high-functioning teams. Passionate about building brands through digital experiences, inclusive and breakthrough content, and data-driven media targeting. Customers first, always and forever.

Julia Perry's Current Company Details
Cracker Barrel

Cracker Barrel

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VP Marketing Communications @ Cracker Barrel
Julia Perry Work Experience Details
  • Cracker Barrel
    Vice President Marketing Communications
    Cracker Barrel Jun 2021 - Present
    Lebanon, Tn, Us
  • Cracker Barrel
    Senior Director, Media & Digital Marketing
    Cracker Barrel Aug 2020 - Jun 2021
    Lebanon, Tn, Us
  • Cracker Barrel
    Director, Digital Excellence
    Cracker Barrel Jun 2018 - Aug 2020
    Lebanon, Tn, Us
  • Critical Mass
    Svp, General Manager
    Critical Mass Mar 2015 - Jun 2018
    Calgary, Alberta, Ca
    Lead CM Chicago, the agency’s second largest full-service office, responsible for operations and resources that allow Chicago-based teams to deliver highest-quality work that drives client satisfaction and account growth.Increase client revenue growth through strategic leadership and improvements in client service staffing/approach.Inspire innovation across all Chicago-based teams by instituting programs such as monthly work shares, Beer O’Clock “question of the day”, office-wide Hackathons, and much more.Foster Critical Mass culture in a way that directly correlates to positive career development, client revenue growth, and a blossoming innovation environment where new technologies, sophisticated strategic thinking, and cutting edge design craft are the norm and help us drive better work for clients.
  • Critical Mass
    Vice President, Client Partner - Infiniti Usa
    Critical Mass May 2013 - Mar 2015
    Calgary, Alberta, Ca
    Led Infiniti US account located onsite at Nissan headquarters in Nashville while co-leading Nashville office of 20 client service staff.Influenced the Infiniti US marketing approach by advocating and progressively embedding a digital mindset and POV in all marketing initiatives.Directed and delivered a near complete redesign of InfinitiUSA.com during a period of intense budget pressure by delivering measurable improvement in small increments and selling the associated business case for sustained funding.Led annual planning initiatives both with clients and internally, bringing efficiency to repeatable tasks (e.g., model year updates) and freeing budget for innovation (e.g., Infiniti’s Race Face social program delivered with Red Bull Racing).Championed inter-agency collaboration to drive best work and ideas for client review.
  • Critical Mass
    Senior Account Director - Infiniti Usa
    Critical Mass Nov 2011 - May 2013
    Calgary, Alberta, Ca
  • Critical Mass
    Account Director - Infiniti Global
    Critical Mass Sep 2010 - Nov 2011
    Calgary, Alberta, Ca
    Primary relationship lead for Infiniti Global account located onsite at Nissan headquarters in Nashville.Redesigned Infiniti.com to better support the global needs of the Infiniti brand and the global, connected customer.Managed both front-end and back-end optimizations to better service the needs of Infiniti’s regions.Held monthly marketing calls with international markets (including Europe, Middle East, Africa, Asia) for cross-pollination of digital ideas and best practices.
  • Something Massive
    Vp, Business Development
    Something Massive Apr 2009 - Oct 2010
    Los Angeles, California, Us
    Responsible for new client acquisition, strategic relationships, and agency marketing. Something Massive is a new breed of scalable, techno-savvy advertising agency built to deliver digital innovation and value. We are masters of the big digital idea. We believe in Open Source, Open API, and Cloud-Based technology and we've leveraged that belief to raise the bar on internal communications and accountability. Our scrum-based process allows our projects to turn on a dime, right alongside our ever-evolving industry. Our whole world resourcing model gives our clients the most bang for their digital buck. With offices in Los Angeles, New York, and Buenos Aires, Something Massive is finally here.
  • Whittmanhart
    National Director, Business Development
    Whittmanhart Jan 2006 - May 2009
    Chicago, Il, Us
    Responsible for acquisition of new clients for WHITTMANHART Interactive. WHITTMANHART is a Forrester-rated, Top 50 interactive agency with an impressive client roster including Harley-Davidson, AT&T, Sony Pictures, Black & Decker, Save-A-Lot, and Scion among others. Noted for excellence in experience design and persona development, WHITTMANHART was among the leading independent digital agencies in the country.
  • Westwayne —> 22Squared
    Business Development Manager
    Westwayne —> 22Squared Oct 2004 - Feb 2006
    Responsible for business development at breatheinteractive, the online and response-based marketing division of WestWayne (which later rebranded to 22Squared). Drove multi-channel marketing synergy in WestWayne pitches. Identified and sold new clients on breatheinteractive. Drove public relations efforts on behalf of the agency.
  • Westwayne —> 22Squared
    Account Executive
    Westwayne —> 22Squared Feb 2003 - Oct 2004
    breatheinteractive later folded into WestWayne which was rebranded 22Squared.
  • At&T Business
    Data Network Account Executive
    At&T Business May 2001 - Nov 2003
    Dallas, Tx, Us
    Responsible for acquiring new voice and data customers as well as farming an existing AT&T contract with FedEx.

Julia Perry Skills

Digital Marketing Interactive Marketing Interactive Advertising Online Advertising Marketing Integrated Marketing Advertising Account Management Digital Strategy Social Media Marketing Business Development Strategy Brand Development Digital Media Mobile Marketing Email Marketing Leadership Public Relations Online Marketing Marketing Strategy Networking New Business Development Multi Channel Marketing Seo Creative Strategy Sem Direct Marketing E Commerce Content Strategy Media Planning Ppc

Julia Perry Education Details

  • Miami University
    Miami University
    Marketing
  • Harpeth Hall School
    Harpeth Hall School

Frequently Asked Questions about Julia Perry

What company does Julia Perry work for?

Julia Perry works for Cracker Barrel

What is Julia Perry's role at the current company?

Julia Perry's current role is VP Marketing Communications @ Cracker Barrel.

What is Julia Perry's email address?

Julia Perry's email address is ju****@****ail.com

What is Julia Perry's direct phone number?

Julia Perry's direct phone number is +161563*****

What schools did Julia Perry attend?

Julia Perry attended Miami University, Harpeth Hall School.

What skills is Julia Perry known for?

Julia Perry has skills like Digital Marketing, Interactive Marketing, Interactive Advertising, Online Advertising, Marketing, Integrated Marketing, Advertising, Account Management, Digital Strategy, Social Media Marketing, Business Development, Strategy.

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