As the Head of Marketing & Community Development, I orchestrated comprehensive strategies that elevated the brand, enhanced our digital footprint, and fostered meaningful community engagement, propelling our institution's growth and impact in the financial landscape. - Led all facets of marketing, steering branding initiatives, sponsorship programs, and community development endeavors to strengthen our market presence and relevance.- Implored out-of-the-box marketing tactics, brand activations, events, and partnerships for exposure and shock marketing.- Collaborated with IT on multiple application upgrades for member experience including: Alkami, CardNav, and Glia, spearheading the marketing, design, and communication. - Directed and executed the marketing strategies for a successful merger/acquisition, ensuring a seamless transition for members, while enhancing our market positioning.- Increased our digital presence and streamed video content, leveraging tools & technology to expand our reach, increase member engagement, and drive conversion.- Employed data-driven insights to inform strategic planning and optimize marketing initiatives for tangible and measurable results.- Proud DEI&B positive leader, who values diversity and leads with self-awareness.

The Virago Collaborative is a female-focused coworking community providing a supportive environment for Montana women to thrive personally and professionally.

In my capacity as Brand and Marketing Project Manager across Governor Bullock's Office of Economic Development, Office of Indian Affairs, and Office of Outdoor Recreation, I've helmed a spectrum of strategic initiatives encompassing brand management & development, social media strategies, large-scale events, external communications, directing video marketing, tribal relations, and fostering crucial connections.- Spearheaded comprehensive brand development initiatives across diverse sectors, aligning messaging and visual identity with the core ethos of each office.- Led the brand creation and implementation of the Office of Indian Affairs logo and digital prescence.- Orchestrated the launch and script for a compelling video series, "Innovative By Nature" highlighting key industries across Montana.- Devised and executed dynamic social media strategies, amplifying each offices' unique voice, visibility, and fostering a thriving online community.- Directed the coordination and execution of large-scale events, facilitating connections among stakeholders across the state, promoting economic opportunities, and strengthening ties with tribal communities. Events included the Innovate Montana Symposium and Tribal Relations Summit. - Crafted impactful communication strategies, showcasing each offices' initiatives through press releases, speech writing, and media engagements, to enhance public awareness and support.- Collaborated across multifaceted departments to ensure all communications was in line with the Governor's strategic goals and initiatives. - Catalyzed meaningful relationships and collaborations with tribal entities, fostering partnerships that drive economic development while honoring indigenous cultures.

- Increased engagement by 280% through social media initiatives, fostering a robust online community advocating for Montana's business landscape.- Collaborated with cross-functional teams to produce impactful multimedia content, including videos, infographics, and live streams, driving brand visibility and engagement.- Led two Innovate Montana Symposiums, managing all creative assets, event design, and programming. Featured Reid Hoffman as a keynote for the pivoted online event during COVID.

- Directed content curation in line with overall strategy and digital trends. - Built a diverse portfolio of successful campaigns, increasing client engagement and online sales for brands across Montana.

As the Director of Operations and Business Development for a pioneering social impact startup, I spearheaded our strategic initiatives to expand into new markets, focused on expansion in Montana and amplifying our mission of effecting positive social change.- Nurtured relationships with stakeholders, investors, and community leaders, fostering a collaborative ecosystem to support our expansion endeavors.- Pitched an collaboration with Sodexo in an effort to increase the influence of giving back from High Schoolers, which directly resulted in our relationship with Sodexo in France. - Introduced thoughtful solutions and revenue streams, to diversify our offerings while staying true to our core mission and values.

- Led the charge in identifying new business opportunities, devising market entry strategies, and fostering growth across diverse industry verticals.- Cultivated and nurtured partnerships with clients, aligning their objectives with our innovative marketing solutions, resulting in enhanced ROI and satisfaction.- Hubspot Certified.

Elevated the Brand | Fueled Growth with a Multi-Channel Approach | Embraced B-Corp Values - Strategically crafted and executed campaigns showcasing our premium spirits and manufacturing, driving brand recognition and market expansion.- Championed for B-Corp certification, helping to align the organization with B-Corp values and highlighting our commitment to social and environmental responsibility.- Developed and implemented targeted email campaigns and blog posts, leveraging consumer insights to nurture customer relationships and drive sales.- Cultivated a strong PR presence for the organization through compelling storytelling and strategic collaborations, securing feature placements in top-tier industry publications and bolstering brand visibility.

- Developed and executed targeted social media campaigns to showcase Montana's business advantages, bolstering the state's appeal among entrepreneurs and corporations.- Crafted engaging content highlighting the state's thriving industries, strategic incentives, and unparalleled quality of life to attract top-tier talent and investment.- Cultivated strategic partnerships with local businesses, chambers of commerce, and economic development organizations to amplify Montana's economic potential on digital platforms.