Julia Simpson Email and Phone Number
Atlanta, GA, US
Julia Simpson's Location
Atlanta, Georgia, United States, United States
Julia Simpson's Contact Details
Julia Simpson work email
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Julia Simpson personal email
n/a
Julia Simpson phone numbers
About Julia Simpson
A direct response, digital marketing director who specializes in conversion rate optimization, search engine optimization and digital customer experience for direct to consumer subscription businesses, delivering data-driven, actionable insights for scaling growth across the North American markets.
Julia Simpson's Current Company Details
Julia Simpson Work Experience Details
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Digital Marketing DirectorAuburn UniversityAtlanta, Ga, Us
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Digital Marketing DirectorAuburn University Oct 2023 - PresentAuburn, Al, UsLead the digital marketing vertical for alumni affairs and donor relations across web, email, and mobile application channels.Drive the evolution of Auburn Advancement's digital martech stack, building a firm foundation for the upcoming capital campaign. Migrate email solution to Salesforce Marketing Cloud, giving platform to Gravyty, and event management system to cVent.Build digital strategies for future capital campaign, including merging of Alumni Association and Foundation web presences.
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Director Performance MarketingEquifax Mar 2022 - Oct 2023Atlanta, Ga, UsRedesigned homepage experience and subsequent iterative A/B and MVT testing strengthened subscription conversion (+45%, +3.6k annual new bills).Launched online lead generation program, offering consumers access to credit card and loan opportunities. (5.6k leads generated in 5 months)Trained consumer experience team on CRO best practices, processes, and tools to increase testing frequency by 15%.Led and managed digital content team to increase publishing cadence by 50%, increasing organic site traffic (+45% YoY) and keyword rankings (+83k keywords YoY; 14k of those on page 1 of the SERP). -
Director Site Conversion Optimization And SeoEquifax Mar 2021 - Mar 2022Atlanta, Ga, UsOptimized consumer journey to increase sales and CLV across all channels and devices. Iterative homepage testing led to back-to-back 13% revenue lifts.Expanded the breadth and depth of conversion practice processes to enable more efficient, effective testing by innovating test reporting and set up.Increased overall US site rankings (+34% YoY) and Canadian site rankings (+24% YoY) by aligning content strategy to key consumer journeys. Recommended technical enhancements improved US Site Speed Performance Score (+121% YoY) and Canadian Performance Score (+184% YoY).Re-architected US blog, expanding content topics from 4 to 10, to better enable crawlability and align article URLs with article content.Partnered with UX team to raise US homepage Web Accessibility Score from 87 to 96 making Equifax the industry leader.Transformed Equifax.com experience, leveraging research insights and A/B testing data to showcase the breadth of Equifax offerings.Redesigned US Knowledge Center to enable intuitive wayfinding to topics of interest and elevate page layout and design to the level of the rest of the site.
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North American Conversion Optimization ManagerEquifax Mar 2019 - Mar 2021Atlanta, Ga, UsShifted primary metric from subscription conversion rate to revenue per visitor and uncovered new audience worth an incremental $300k in lifetime profit.Managed in-house Junior Conversion Lead who assisted with operational aspects of A/B testing, enabling efficiencies in speed to market.Leveraged insights from consumer research to transform consumer experience for US and Canadian product member center replatform.Stood up a COVID financial resource center, publishing over 150 pieces of content and generating more than 800K unique visitors to the Equifax site.Collaborated with CX to migrate FAQs to primary domain, increasing the number of page 1 keyword rankings by 4% and potential monthly traffic by over 350%.Integrated subscription products within US Knowledge Center, increasing paid subscription conversion by 20% and free product enrollment by 89%.Launched new consumer services center on Equifax.com, enabling consumers to complete all regulated actions online and entering Equifax into the Free market.
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Marketing AnalystEquifax Oct 2016 - Mar 2019Atlanta, Ga, UsShifted Canadian strategy from blended transaction and subscription model to subscription first approach. Optimizations led to revenue upside of 15%.Widened competition gap as Canadian identity theft protection industry leader with launch of ID restoration feature, boosting subscription conversion by 6%.Stood up Canadian Education Centre to drive incremental site traffic and rankings. Education now accounts for 52% of sitewide rankings & 11% of traffic.Leveraged US Knowledge Center data to inform article prioritization for translating to the Canadian market. Insights from UK supported development of video content for both US and Canadian markets.Transformed Equifax.ca, including development of mobile responsive experiences, and migrated site into CMS platform.
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Marketing SpecialistAdvanced Feb 2015 - Oct 2016Birmingham, GbAdvanced is an international enterprise software organization – US Business units focus on App Dev, Finance, Document Management.Trade Show Management:- Manage annual budget for 9 Marketing Trade Shows nationwide- Developed: Marketing Process Flow, National Business Unit Cross-Selling Process- Implemented reporting process and lead scoring system provided in-depth visibility to executive management of Sales & Marketing activitiesBudget Management:- P&L analysis of yearly budget: General Marketing Fund- Liaise with Finance providing visibility into current budget statusLead Management:- Developed lead scoring system allowing Sales to focus on higher ROI customers- Imports/exports Sales Leads from Sales & Marketing automation tools- Project lead on data transfer from MS Dynamics ACE and Constant Contact to Salesforce and MarketoMarketing Support:- Webinars: content creation, moderating event, and executing follow up activities- Email Campaigns: content creation, execution- Blogs: content creation, promotional activities- Video: content creation for web, trade events- Social Media: content creation, developed content calendar- Assist with writing and editing collateral: infographics, battle cards, brochures, Product White Paper, Case Studies- Competitor Market Analysis -
Hr AdministratorBradley-Morris, Inc. Dec 2013 - Nov 2014Bradley-Morris is a national recruiting firm for military veterans in 3 locations.Payroll:- Managed commission reports for sales representatives- Compiled payroll data such as garnishments, vacation time, insurance and 401 (k) deductions- Processed bi-weekly data to Evolution payroll system- Compiled quarterly Payroll reports for managementHuman Resources:- Wrote and edited job descriptions- Responded to inquiries and disputes regarding company policies, procedures and programs- Prepared and submitted government-mandated annual reports- Processed employee terminations in all organization software platforms- Established and maintained department reporting processBenefits:- Approved new employee processing and terminations through all company benefit providers- Audited monthly benefit invoices for accuracy and submitted to accounting for payment- Liaison between employee, benefits broker, and insurance companies- Provided company census to benefits brokers annually for re-evaluation of policies and cost efficiency HR Communication:- Administered COBRA for the company, sent out required forms and correspondence- Notified employees of changes in the benefits programs- Conduct new employee orientation to foster positive attitude toward company goals- Sent out internal press releases on title changes- Organization title management: responsible for external press releasesAccounting:- Monitored invoice generation and distribution- Made collection calls and sent collection emails to clients- Coordinated, analyzed and presented weekly accounts receivable performance reports to executive management- Responsible for Corporate petty cash, distribution, reimbursements- Reported to the Controller
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Sales InternAtlantix Global Systems May 2013 - Aug 2013Norcross, Georgia, UsAtlantix is a IT hardware Value-Added Reseller specializing in IBM MainframesSales responsibilities:- Generate leads, prospecting, and sales support in the form of processing orders within AS400- Maintain prior relationships while building new ones through cold calling- Project lead on account mapping saturation within Fortune 500 companies to identify new target companies- Acquired skills: Sourcefire Certified Sales Representative v5.2, vSOM certified, Paul Bramson Sales Certified, and experience with Salesforce and AS400 -
Senior Counselor And Ropes Course InstructorCamp Ozark May 2011 - Jul 2011Mount Ida, Arkansas, UsCamp Ozark is a summer sports camp for children ranging in age from 6 years to 18 years.Daily Responsibilities:- Managed 10-15 middle school aged children in a cabin environment- Built rapport with campers and encouraged self-esteem- Coached campers in daily team competition- Implemented new safety feature on the ropes course -
Office AdministratorSimpson & Associates, C.P.As Jun 2008 - Aug 2010Simpson & Associates is a tax accounting firm specializing in SMB accounts.Administrative Responsibilities:- Developed and implemented filing system for client files, maximizing available office space- Scheduled client appointments and initiated interaction with clients upon arrival- Gained experience billing and with financial computer programs
Julia Simpson Skills
Trade Show Planning
Email Marketing
Lead Generation
Data Management
Social Media
Marketing
Photoshop
Microsoft Office
Spanish
Social Networking
Public Speaking
Customer Service
Event Planning
Training
Team Leadership
Sales
Julia Simpson Education Details
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Auburn UniversityInternational Buisiness
Frequently Asked Questions about Julia Simpson
What company does Julia Simpson work for?
Julia Simpson works for Auburn University
What is Julia Simpson's role at the current company?
Julia Simpson's current role is Digital Marketing Director.
What is Julia Simpson's email address?
Julia Simpson's email address is ju****@****are.com
What is Julia Simpson's direct phone number?
Julia Simpson's direct phone number is +140479*****
What schools did Julia Simpson attend?
Julia Simpson attended Auburn University.
What skills is Julia Simpson known for?
Julia Simpson has skills like Trade Show Planning, Email Marketing, Lead Generation, Data Management, Social Media, Marketing, Photoshop, Microsoft Office, Spanish, Social Networking, Public Speaking, Customer Service.
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