Julia B. Email and Phone Number
Julia B. work email
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Julia B. personal email
Julia B. phone numbers
Specialties: Marketing automation, Omnichannel platform, A/B and Multivariate testing, Salesforce, email marketing, SQL, Marketing Cloud, Pardot, Marketo, Atlassian, Agile project management.
Zillow
View- Website:
- zillow.com
- Employees:
- 1
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Lifecycle Marketing OperationsZillow Mar 2024 - PresentSeattle, Washington, Us
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Email Marketing ManagerEcoatm Gazelle Mar 2022 - Dec 2023San Diego, Ca, Us -
Crm ManagerDigipen Institute Of Technology Feb 2021 - Apr 2022Redmond, Wa, Us -
Email Marketing ManagerAvvo Jan 2019 - Apr 2020Seattle, Wa, Us• Email channel lead generation strategy and execution; grew opens from 13% to 18% and click through rate from 2% to 3.5%; generated over $15,000 monthly recurring revenue• Lead initiative to grow prospect list through automated communications• Developed KPIs and reports to measure success of lead generation initiatives• Managed migration from Exact Target to Pardot for email communications, including data requirements, lead scoring, rule setup, and engagement series. -
Senior Manager Database MarketingExpedia, Inc. Mar 2017 - Jan 2019Seattle, Wa, Us -
Database Marketing ManagerExpedia, Inc. Sep 2014 - Mar 2017Seattle, Wa, Us• Gold Star Award 2015 for Outstanding Business Contributions to Marketing• Responsible for pre-trip, in-trip, post-trip automated email campaign strategy. Drove 24% YOY gains in Shoppers across pre-trip series and 30% YOY transaction increases for post-trip series.• Managed Test & Learn for triggered emails; executed 50 email tests in 2016 (1/6 of department total) with over $2.8 million projected per month in Gross Bookings through August 2015. Built testing program to incorporate both self-generated test ideas and ideas from stakeholders in GRO, GPO, other GMO departments and GCO.• Rolled out ten of thirteen winning tests against 2016 wins, and five of five for 2015.• Provided guidance for messaging, value propositions and rich content sources for OBM emails.• Wrote and oversaw technical requirements for email communications, including API specifications.• Point of contact for LX stakeholders; drove 120%+ Shopper Rate increase year on year.• Subject matter expert for API strategy and implementation best-practices for department.
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Sales Operations CoordinatorPhenopath Laboratories Jan 2013 - Apr 2014• Oversaw cytogenetics product launch, creating print, web, and email pieces for current clients and general marketplace. Projected service income for 2014: $250,000.• Established first marketing calendar, giving key stakeholders a timeline for collateral and enabling 95% on-time delivery of priority projects.• Led Salesforce adoption by identifying initiatives to automate/streamline processes, including a new client onboarding procedure that resulted in 100% retention at 180 days post-onboarding when followed; generated and tracked 80% more leads in 2013 over 2012.• Integrated Hubspot with Salesforce instance and originated email channel for customers, averaging an 8% CTR and 18% Open Rate• Oversaw and performed all website updates (design and content).• Managed logistics for 19 national trade shows and seven special speaker events per year, including room, A/V, booth, marketing materials, and catering.• Created monthly and quarterly metrics and dashboards, including revenue, territory trending, revenue forecasting, website analytics, campaign performance and pipeline. • Grew LinkedIn followers from 240 to 626 with weekly updates and product pages.
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Senior Marketing CoordinatorCanon Communications Feb 2007 - Feb 2010Los Angeles, Us• Developed and executed barter agreements with top relevant industry publications.• Implemented website standards to improve show websites according to independent consultant’s assessment.• Designed and oversaw email campaign• Built direct mail databases and managed design of direct mailings.• Regularly tracked all key metrics and compiled reports to assess campaign progress.• Managed social networking/new media efforts on behalf of packaging events. -
Discount Program ManagerEwireless1 Sep 2006 - Jan 2007• Developed with guidance of owner/CEO all aspects of 2007 company marketing strategy. • Reviewed and edited printed marketing materials, including four page color brochure. • Wrote copy on products and discount program instructions for company website.• Successfully resolved over 100 outstanding missing discounts.
Julia B. Skills
Julia B. Education Details
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Tufts UniversityEnglish
Frequently Asked Questions about Julia B.
What company does Julia B. work for?
Julia B. works for Zillow
What is Julia B.'s role at the current company?
Julia B.'s current role is Email Marketing and CRM Management.
What is Julia B.'s email address?
Julia B.'s email address is jb****@****vvo.com
What is Julia B.'s direct phone number?
Julia B.'s direct phone number is +4420356*****
What schools did Julia B. attend?
Julia B. attended Tufts University.
What are some of Julia B.'s interests?
Julia B. has interest in Environment.
What skills is Julia B. known for?
Julia B. has skills like Direct Marketing, Database Marketing, Social Media, Metric Development, Salesforce.com, Online Marketing, Trade Shows, Event Planning, Web Analytics, Performance Metrics, Digital Marketing, Advertising.
Who are Julia B.'s colleagues?
Julia B.'s colleagues are Jon Eric Escobedo, Chidera Iguwe, Steve Comstock, Welsh George, Xiaodan Zhou, Christopher August, Sarah Lange.
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