Julia Cadar Email & Phone Number

Irvine, Ca, Us

Lead creative concepting and execution, ensuring a cohesive and elevated brand expression across channels and platforms Partner with Art Directors, Photographers, Copywriters, Experience Designers, Producers, Marketing Program Managers, external agencies, and freelance talent to guide creative that is of the highest quality and greatest consistencyManage and inspire the creative team to uplevel their craft of work, fostering impactful ideas and seeing the best of them through to fruition with an extreme attention to detailDrive continuous process improvement to create efficiencies within the creative department - Co-authored Taco Bell’s first global brand identity system to ensure creative consistency and distinctiveness across the globe, influencing work that includes: national merchandising, retail, restaurant design, food photography and styling, packaging, social and brand content initiatives, menus (print and digital), OOH and broadcast - Led conception through execution on a 2022 Superbowl brand activation resulting in: 3,500 Loyalty Offer redemptions, 2.3B PR impressions, 407 pieces of press coverage, and a 22% increase in social engagement- Built and directed an in-house team dedicated to crafting brand-specific memes for our Brand Social channels, resulting in a notable enhancement of our effectiveness rate benchmark from 5.9% to 7.8%- Spearheaded the execution of over 15 large-scale social media campaigns, achieving an average engagement rate of 15%, significantly elevating brand visibility and cultural relevance- Developed and launched the first ever Pizza Hut Hashtag Challenge on TikTok with a macro influencer that amassed over 6B views

Irvine, Ca, Us

Directs internal team of artists and external agencies to oversee work and ensure brand consistencyEnsuring cohesive and impactful visual storytelling in photoshoots by providing art direction that is tailored, consistent, and purposefulMentoring and managing designers to nurture their creativity and help them make informed decisions that align with strategic goalsDrive continuous process improvement to discover efficiencies and make recommendations with the creative departmentTeam player who is strong at collaboration and always willing to support others

Directed all aspects of art direction from initial concepts to client presentations across diverse media platforms, including broadcast, print, digital, social, outdoor, and point of purchase, resulting in an increase in multi-channel campaign effectiveness.Directed the creative process from concept to completion, ensuring all deliverables met client expectations and brand guidelines, contributing to a 31% growth in repeat business.Oversaw the development of storyboards, mock-ups, and presentations, securing client approval for creative proposals in 85% of pitches, leading to a 18% increase in new business acquisition.Maintained rigorous quality control over all creative outputs, ensuring 100% consistency and excellence in design and messaging, which elevated overall client brand perception.Conducted regular team meetings and creative brainstorming sessions, generating innovative ideas that contributed to a 23% boost in campaign performance metrics.Accounts include: Wienerschnitzel, Dole, St. Joseph Health, and new business pitches

Accounts include: Yogurtland, Wienerschnitzel, and St. Joseph Health

Laguna Beach, California, Us

Accounts include: Hoag Medical Group, Yokohama Tires, SchoolsFirst FCU, BMW Automotive, and new business pitches. Supervised a small team of designers to ensure creative excellence.

Irvine, Ca, Us

Responsible for conception to execution on fully integrated marketing campaigns for Logitech Global, WD-40 Company, LG Electronics, Vizio, NatureSweet Tomatoes, and Mike's Hard Lemonade.

Accounts: WD-40 Company, Chicken of the Sea, Fosters Wine Estates, and ConAgra Foods