Julia Cardillo Email & Phone Number

Boston, Ma

I currently manage the online media strategy for a youth performing arts non-profit. In my position, I create, implement, and supervise the execution of digital content for social media, email marketing, website, paid ads, video storytelling, live streaming, and public relations efforts. I am the primary social media manager for our brands with a total audience over 200,000 as well as the lead email marketer. As an arts non-profit, a majority of my role resolves around generating fundraising content for our annual giving campaigns and live performances.

Boston, Ma

As part of my role with Inspire Arts & Music, I oversee a seasonal production team for our national touring ensemble, the Boston Crusaders Drum and Bugle Corps. Throughout the summer, I manage an embedded media team of six including photographers, videographers, graphic designers, audio engineers, and interns. I coordinate the content calendar and production schedules, manage daily social media management, and conduct video interviews. In 2023, our team was voted "Outstanding Media Team" by our peer organization, Marching Arts Media.This was a contract position from 2017-2019 before I joined Inspire Arts & Music full time in November 2019.

Provide writing, social media, public relations, and photography services and consultation for small businesses and performing arts organizations.

Bridgewater, Nj

Performed digital and traditional public relations at a full service integrated marketing and public relations agency specializing in consumer electronics, healthcare, and commercial real estate. On the B2C team, I handled all customer service inquiries via social media for our technology and consumer electronics client. I screened potential partnership/sponsorship inquiries for opportunities to raise brand awareness amongst influencers and editorial contacts and assisted in media pitching/media targeting. On the B2B team, I drafted commercial real estate press releases, managed multiple real estate social media accounts, and bylined medical blogs to raise industry and community awareness.

Mount Holly, Nj

Created content and monitored social media presence for a touring non-profit youth performance organization. I managed public relations and the corps'​ Facebook, Instagram, and website, as well as implemented newer media including Periscope and Snapchat. I worked on the administrative staff with the executive director to produce website news and marketing campaigns to increase online traffic and membership interest. In the 2015 season we revived our Instagram which doubled our followers and assisted in membership recruitment. I also served as the scriptwriter and on camera spokesperson for the corps'​ Youtube series which included interviews, updates, and highlight videos. My photography was featured on the corps' promotional material and I assisted our staff videographer with setup and production.

Rockaway, Nj

Served as photographer and social media manager for the 2016 U.S. Army All-American Bowl Selection Tour and U.S. Army All-American Marching Band. I traveled across the West Coast for three months to honor all-star high school football players and marching band members with jersey/jacket presentations at school assemblies and press conferences. My duties included photographing the ceremony and taking head shots for use in USA Today articles, 247 Sports profiles, bowl materials, and social media use. Aside from setting up the large presentation every day, I also pitched media, handled press in attendance and interviews, and shared management of the multiple tour Twitter and Instagram accounts. I also contributed to the tour blog which includes recaps, tips, and creative content. My entries can be read at the link below.

Amherst, Ma

Hosted a video blog for Student Health 101, an online health and wellness magazine customized for the University of Massachusetts Amherst. Duties included topic selection, interviewing peers and faculty, scriptwriting, and appearing on camera. Several of my informational videos were selected for publication in the national columns and were distributed to schools across the country.

Amherst, Ma

Assisted the Jones Library Marketing Committee prepare for the First Annual Samuel Minot Jones Awards for Literary Achievement. Met with local business owners and library staff to create a campaign plan to maximize donations and publicity for the inaugural event. Preparatory duties included writing press releases for local media, calling businesses for donations, and general promotional work. Staged photographs of attendees and donated goods for web use on the night of the event.

Amherst, Ma

Sought donations in a seasonal position for UMass's annual fundraising campaign, UMass Rising, using phone sales skills with alumni, parents, and recent donors not affiliated with the university. By spending my winter session on the phone with donors, I improved my ability to build rapport, negotiate, and complete transactions in a fundraising and sales environment. My ability to communicate with both interested and disinterested audiences not only grew our campaign, but the university's overall alumni relations.

Amherst, Ma

Served as the public relations liaison for the "Ban the Bag" campaign for the Massachusetts Public Interest Research Group. Duties included writing press releases, contacting local media, canvassing, and phone banking to raise awareness and educate the community on the dangers of plastic bags. The campaign was not immediately successful in banning plastic grocery bag distribution in Amherst but the movement received more support in the following election than in past years, sparking a greater conversation on environmental awareness in town.

Journalism

Activities and Societies: Phi Beta Kappa, Commonwealth Honors College, Minuteman Marching Band, UMass Color Guard-Captain, The Daily.

Education record