Julia Catherine Smith Email & Phone Number

United Kingdom

London, England Metropolitan Area

London, United Kingdom

• Leading / supporting end to end strategic projects within FT, including Mozambique Summit, Future of Manufacturing, Business Book of the Year Award, Prix Pictet, Americas Commodities Summit, Africa Summit and Tokyo.
• Coordinated with global teams to provide input on initiatives and ensure success of ventures
• Responsible for management of project budgets, which ranged from £150,000 to £450,000
• Role in establishing and strengthening relationships amongst clients throughout, including leading industry professionals and global leaders

Tampa, Florida

• Responsible for all marketing materials and activities, including strategy and implementation, generated a 50% increase in traffic and online ratings.
• Assisted with total rebranding of the business.
• Conducted qualitative and competitive analysis to understand our market and generate sales strategies.
• Derived clear recommendations and implications from analysis and findings to the general manager.
• Generated 20 business partnerships and sponsorships with businesses in the local area as well as multi-national companies.

Tampa, Florida

• Assistant brand manager of Gardasil and worked with Merck’s marketing department to generate campaigns that were implemented at the University.
• Responsible for the creation of marketing materials that were used in the 5 campaigns, which resulted in 27% increase in vaccinations.
• Worked closely with the marketing director of the University of South Florida to best understand the market and how to successfully implement the campaigns.

London, United Kingdom

• Storefront, the “Airbnb of retail”, is the largest global marketplace for short­term commercial space rental. They connect brands with retail spaces for the purpose of pop­up shops, showrooms, product launches and.
• Research and report on industry trends and data to generate analytical reports
• Write and publish articles related to the fields of Pop­Up Stores and retail or news related to Storefront
• Write press releases and contribute to PR materials

Exeter, United Kingdom

• Worked closely with the guild to launch this new organization, where only 10 new groups were approved out of 200 applications
• Responsible for the creation of social media accounts, which are used to market the society to University of Exeter
• Lead every committee meeting and responsible for the organization of events
• Organised over 10 events this year, including a very successful Fondue night in Plymouth, resulting in 100 active members and increased sales in membership generating revenue of £10,000

Exeter, United Kingdom

• On the record-breaking marketing committee for Raise and Give, raising over £140,000 in one year
• Attend weekly meetings with the committee and monthly meetings with the entire RAG committee
• Responsible for marketing and advertising services for the committee, for example “Jailbreak” where over £15,000 was raised
• Main role in promotional activities during Fresher’s week, was able to obtain 800 new members
• Participated in the “Hitch-hike to Amsterdam” RAG event, and personally raised over £1000 for the nominated charities
• Played a key role in the organization of new events for this society, evident through “First Dates”

Paris Area, France

• Developed a competitive and market segmentation analyses to help drive brand awareness and identify future growth opportunities
• Responsible for all English-language social media accounts - Twitter: over 300 tweets were implemented resulting in 400+ direct responses
• Contributed for the Ouibike blog and contacted over 400 businesses and bloggers to advertise the company
• Responsible for the development of marketing materials including campaign, photos / videos, newsletters and their websites, which I translated into both English and German
• Wrote press releases to announce the launch of the company - More than 10 of these releases were re-posted by other businesses, which helped provide visibility

Business And Management With Marketing, Business Management And Marketing, First Class

Activities and Societies: Volleyball, Business and Finance Society, Raise and Give

International Study

Activities and Societies: In the organization Alpha Delta Pi, a sorority at the University of South Florida. This sorority raises money.

International Baccalaureate, Achieved 36 Points In The International Baccalareute

Activities and Societies: Was the head representative of Teenage Cancer Trust, and managed to raise over £10000 for the charity. Apart of.

Education record

Education record