Julia Cesana Email & Phone Number

San Francisco Bay Area

San Francisco, California, United States

Therma° combats climate change by reducing the carbon footprint of one of the least understood and most significant causes of global warming: refrigeration. As the sole member of the research team, I had full ownership of the end-to-end research cycle. Some of the projects I'm most proud of are developing the founding personas, collaborating cross-functionally to create key user journey maps, and scaling our participant recruitment program.• Design and conduct an end-to-end 8 week generative persona creation study from recruitment, planning, moderating and analysis using appropriate research strategies and methods• Define and support processes to scale participant recruitment by 38% by implementing cross-functional strategies with Marketing, Sales, and Customer success Teams as well as Hotjar surveys• Moderate and analyze 18+ interviews on FigJam using to produce reliable and meaningful insights that influence the product development process• Standardized and maintained UX research methods and supporting documentation, including a research repository, training materials, and commonly used resources• Automate 4+ areas in Research process using Zapier to improve operational efficiency• Produce shareable artifacts and led user journey maps workshops with sales, customer success, and design to support a user centered design methodology• Collaborate with design, product management, marketing and data science to conduct UX Research to promote human-centered design

San Francisco Bay Area

• Conduct data pulls on FB and Google Ads with 99% accuracy on company growth tracker that is used to inform product decisions and strategy • Create customer experience training and best practices to streamline customer support process in preparation for Go-To-Market launch• Analyze and create 10+ Typeform surveys to examine customer behaviors and generate new ideas and data-backed solutions to solve high refund rate resulting in rate decrease from 50% to 13% in 1 month• Track customer usage metrics data using Amplitude and Stripe to identify gaps in customer use cases and propose operational solutions to coaching team leading to dispute rate decreasing by 30%

- Manages and operates 10+ platforms and customer management software to perform responsibilities- Owns Simple Habit's customer center and assists 50+ users daily- Works cross-functionally with content, product, and engineering team to support user requests and report software issues

• Led 10+ Zoom user research sessions to gather insights, advocate, and build empathy on how to design content for at risk populations • Achieved 30% increased internal organization engagement and attendance by initiating virtual community building workshops to build stronger relationships and team environment• Curated and designed a multilingual user guide for 50 states to increase digital literacy of individuals using the Supplemental Nutrition Assistance Program (food stamps) online purchasing platforms

- Designed 10+ landing pages for corporate partnerships resulting in 6% engagement rate on LinkedIn - Owned design process and digital content creation for partnerships with companies including Daily Harvest, Ritual, sweetgreen, and TRX - Worked closely with Head of Growth and Co-Founder to develop content on positioning, messaging, and value proposition of JOON for LinkedIn resulting in 30,000+ views- Managed company CRM on HubSpot by analyzing qualitative and quantitative profiles

San Francisco Bay Area

Peer mentor for students studying Crisis Communication

Huntington Beach, Ca

-Worked alongside portfolio managers and other executives to consolidate, acquire, and analyze data on over 100+ loans per day for distressed residential mortgages-Performed valuations of intrinsic value of the subject property with 90% accuracy according to actual home value-Researched and appraised real estate values on over 100 properties a day, examined credit reports, and organized and inputted data-Supervised and trained 4 new interns

San Francisco, California

(Acquired by Walmart)**-Part of the marketing strategy team to be the first city market in over 60 locations to reach 1000 orders in one week through strategic field marketing in the SF Financial District-Increased buyers in the San Francisco Financial District to 100+ new users per day through UX and UI feedback and influencer outreach-Conducted workshops about the JoyRun app to working professionals at SF FiDi WeWork locations to over 100 individuals at a time in order to increase sales and exposure leading to 150+ downloads-Collaborated with the marketing team and head of growth marketing to implement customer education marketing in order to strengthen customer relationships