CaringSG aims to connect, enable and empower caregivers. My contributions span several key areas:1. Membership Growth: I supported the launch of CaringSG's new Standard Membership tier which introduced enhanced benefits tailored to caregivers' needs. With the Partnership team, I also collaborate with partners to expand the range of perks available, strengthening the value of our membership.2. Community Events: I oversee the planning and execution of inclusive CAREconnect… Show more CaringSG aims to connect, enable and empower caregivers. My contributions span several key areas:1. Membership Growth: I supported the launch of CaringSG's new Standard Membership tier which introduced enhanced benefits tailored to caregivers' needs. With the Partnership team, I also collaborate with partners to expand the range of perks available, strengthening the value of our membership.2. Community Events: I oversee the planning and execution of inclusive CAREconnect events, creating spaces for caregivers to connect, learn, and build supportive relationships. I organise CAREcottage bazaars to support caregiver artisans and their care recipients. 3. Content and Fundraising: I authored The Healing Journal, a unique initiative to raise funds for CaringSG caregiver programmes. Additionally, I work with the Comms team to develop newsletters to keep our community informed, inspired, and engaged.4. Marketing and Campaigns: With the Comms team, I design and execute targeted campaigns to raise awareness of CaringSG’s mission, programmes, and membership benefits, ensuring that our outreach is impactful and aligned with community needs.5. Social Media & Digital Outreach: Besides managing CaringSG's Facebook, Instagram and LinkedIn, I recently launched CaringSG’s TikTok channel to reach new audiences and engage members via their preferred social media platform. Show less

Looking for a partner to bring your brand’s message to life and connect with your audience? I collaborate closely with clients to co-create strategies and contents based on their needs. My services include:1. Marketing Consultancy: Working together to develop strategies tailored to your business goals and target audience.2. Content Planning: Co-creating content calendars and contents that align with your campaigns and objectives.3. Corporate Brochures:… Show more Looking for a partner to bring your brand’s message to life and connect with your audience? I collaborate closely with clients to co-create strategies and contents based on their needs. My services include:1. Marketing Consultancy: Working together to develop strategies tailored to your business goals and target audience.2. Content Planning: Co-creating content calendars and contents that align with your campaigns and objectives.3. Corporate Brochures: Designing brochures that effectively communicate your brand’s key messages.4. Copywriting: Crafting clear, compelling content for websites, newsletters, blogs, and marketing materials.5. Article Features: Highlighting your stories, achievements, and expertise through engaging articles.5. Press Releases: Writing press releases to capture media attention and amplify your announcements.6. Social Media: Developing and managing content to strengthen your online presence and engage your audience.7. Infographics: Creating visually appealing designs that simplify complex information.PM me to kick-start a discussion to promote your brand. Show less

I have contributed contents to various online platforms and brands on topics such as:1. Parents, Children and Enrichment:The New Age ParentsSingapore MotherhoodBritish Council VirtuoMusiciPGABridging the Gap Intervention CentreJulia Gabriel CentreVirtuoMusic Singapore Hokkien Huay KuanLingoAceKumonLCentralKiddieWinkie SchoolhouseNASCANSBibiNogsBugabooI Can ReadPEM ConfinementMindChampsSeriously Addictive… Show more I have contributed contents to various online platforms and brands on topics such as:1. Parents, Children and Enrichment:The New Age ParentsSingapore MotherhoodBritish Council VirtuoMusiciPGABridging the Gap Intervention CentreJulia Gabriel CentreVirtuoMusic Singapore Hokkien Huay KuanLingoAceKumonLCentralKiddieWinkie SchoolhouseNASCANSBibiNogsBugabooI Can ReadPEM ConfinementMindChampsSeriously Addictive MathematicsPCF SparkletotsKUNO 2. Finance:Dollars And SenseThe New SavvyInstitute of Financial Literacy 3. Community:CaringSGCommunity Development Network SGCassia Resettlement Team4. CareerAcademy of Community EntrepreneurshipIWFCI SingaporeFindSGJobsHeyRocketNDCANTUCVICPA5. FoodWine and DineAngliss SingaporeSchool of CoffeeKings Cart CoffeeTian Wei Signature Celegift6. Retail, Health and Wellness:MitsubishiBened LifeHOYA MiYOSMARTTK TrichoKareLUMOS TEMPOClaritynGleneaglesBZU BZUHewlett PackardBenQ7. TravelDesaru CoastAVIS Car RentalDynasty Travel and Korea Tourism Organization Show less

Travelling the world, and sharing what I've learnt on this travel blog for you. Brand collabs:1. Local: Homage8 DurianCake Delivery SG8 CrabsStar LearnersVitality Chiropractic Centres2. Overseas: JR EastSake ToursHiuchi-AnJapan Vegetable Sommelier AssociationThe BendahariSpecial Olympics Asia Pacific

A safe place to explore perspectives.Brand collabs:ShopBack The New SavvyMinejima & CoEl's BlossomsA Better FloristKosmartNeil Humphreys and The Singapore Daily Opal Resources

In my role with NTUC Membership's Customer Value Proposition & Partnerships, I engaged NTUC members with array of workplace and lifestyle benefits via strategic partnerships with key stakeholders including NTUC-affiliated unions and associations, NTUC LearningHub, Income Insurance, Trust Bank, Consumers Association of Singapore, SUSS, NTUC e2i, U PME, Young NTUC, NTUC U Care Fund, and NTUC Legal Department.

In my tenure with NTUC's Membership Policy Department, I supported the NTUC Membership's division's objectives to recruit, retain and engage over 1 million NTUC members, by empowering stakeholders with strategic partner engagements, Learning Days, White Space brainstorming sessions, networking events, regular membership updates with trend analyses, and B2B menu of services.

With close to 9 years of dedicated service in NTUC's first social media team, I've contributed towards organisational goals to increase brand awareness of NTUC, mindshare of NTUC's workplace assistance, and brand sentiment. 1. Influencer MarketingI've collaborated with influencers, platforms and agencies across various online media to amplify NTUC's brand reach and engagement. Our collaborations developed a more informed citizenry and encouraged pro-worker advocacy among… Show more With close to 9 years of dedicated service in NTUC's first social media team, I've contributed towards organisational goals to increase brand awareness of NTUC, mindshare of NTUC's workplace assistance, and brand sentiment. 1. Influencer MarketingI've collaborated with influencers, platforms and agencies across various online media to amplify NTUC's brand reach and engagement. Our collaborations developed a more informed citizenry and encouraged pro-worker advocacy among target audiences.2. Content StrategyI've led the ideation, co-ordination, creation, and distribution of contents across multiple platforms to increase reach, improve SERP and generate positive interactions. From engaging social media posts to informative blog articles to community engagement, I've crafted content that resonates with our audience's needs, driving meaningful interactions towards NTUC and fostering brand loyalty.3. Social Media MonitoringI've sourced and implemented robust social media monitoring strategies to track brand sentiment, consumption and interactions, monitor social and industry trends, and identify gaps for NTUC to address via content creation, stakeholder engagement and Parliament speeches. I've proactively highlighted opportunities for engagement to enhance NTUC's content and stakeholder strategy. 4. Surveys, Polls and Focus GroupsI've designed and executed surveys, polls and focus groups to gather valuable insights into audience preferences, perceptions, and behaviours. By harnessing the power of data-driven insights, the reports supplemented and informed strategic decisions and actions, ensuring that NTUC remains responsive to the evolving needs and preferences of our audiences. 5. Stakeholder and Community EngagementI've built relationships and collaborations with online communities of diverse audiences, cultivating meaningful interactions and providing a personal point of contact to NTUC to stay relevant and accessible to community leaders. Show less

Representing different segments of our Singapore community, the REACH Supervisory Panel sets the strategic direction for REACH’s roles and activities.Formerly known as the Feedback Unit, REACH was formed in 1985 as a platform for citizens to share their views on government policies.