Lead all Product Marketing efforts for Coalition's core product offering, including managing the Insurance Product Marketing team

- Led marketing strategy and strategic positioning efforts, in collaboration with the CMO- Collaborated with partnership, sales, product and engineering teams to ensure seamless customer experiences- Led competitive analysis efforts and presented recommendations to Mylo's executive team- Strengthened industry position by organizing and managing Mylo's participation in awards and recognition programs- Spearheaded and supervised a comprehensive website redesign from creative concepting to development- Served as Product Owner of key pieces of the Mind of Mylo platform

- Led product marketing initiatives for commercial lines, personal lines, small group benefits, life and individual health insurance- Collaborated with partnership team to optimize and implement partner marketing strategies- Re-imagined, documented and implemented Mylo's ideal customer journey, including marketing touchpoints and sales activities, to nurture customers along the path to purchase and increase customer lifetime value, resulting in a 108% increase in email engagement

- Developed and managed marketing programs for approximately 40 benefits administration clients- Created and executed a multi-channel marketing strategy for health insurance products (direct to consumer and partner channel) - Managed and optimized the database of pitch and marketing materials to support the Lockton ecosystem; conducted a focus group with Lockton Associates to grow the partnership portfolio- Supported strategic partner marketing efforts, including creating and maintaining cobranded experiences

- Onboarded Flagstar Bank, a key new AOR client, and grew the account by adding three additional scopes of work - Developed a comprehensive marketing plan, including brand strategy and positioning, market research, a multi-phase creative refresh and internal and stakeholder communications- Lead development and execution of TV, radio, OOH, digital advertising and direct mail campaigns; oversaw an extensive website redesign, social media strategy overhaul and SEM implementation

Formerly Two West, Inc. / The Sandbox Agency- Senior member of the Sprint account management team; developed strategy and managed execution of in-store promotional messaging, seasonal thematics, and initiatives to enhance customer experience and engagement- Led account management efforts for The Roasterie, including strategy and execution for environmental design, brand activation, retail, print, digital and packaging efforts

Formerly Two West, Inc. / The Sandbox Agency- Developed strategy and oversaw execution for in-store print and digital communications for Sprint- Led seasonal refreshes of all in-store experiential, dimensional, digital and printed creative for the Sprint Studio (flagship) store- Managed the launch of Wicket & Peg, including brand development, packaging design, digital strategy, activations, and events

-Managed client relationships and the development and execution of strategic marketing plans -Planned and executed a key client's presence at four national trade shows-Planned and executed a national sales meeting for approximately 300 attendees-Coordinated radio and TV production and photo/video shoots-Developed surveys and focus group discussion guides and compiled findingsClients: Ceva Animal Health, Kansas Lottery, Vetsource, UMKC Entrepreneur of the Year

-Developed a comprehensive outreach plan to engage the advertising and Kansas City communities, including digital, social, and event activations -Conducted competitive analyses and presented reports on findings-Provided weekly industry updates at each Kansas City team meeting

-Hired and managed a Street Team-Planned and executed 10 events with an average of 250 attendees, including a philanthropy project that collected approximately 1,300 clothing items for the Salvation Army-Planned and executed a social media competition that reached almost 74,000 people in one week-Increased Facebook audience by 124.5% and Twitter audience by 220.5% in less than 9 months-Created an Instagram and garnered approximately 1,000 followers in less than nine months-Led KU students to tweet more than 30,000 times to bring the PINK truck to KU's campus

- Created content for website, blog, weekly e-newsletter, and social media efforts- Assisted with event planning and promotion, volunteer coordination, and other special projects- Wrote radio advertisements and news releases- Supported the development of print and video advertisements

Formerly in2vate, LLC - Edited, updated, and proofread articles, online journals, scripts and other resources- Created and designed online training programs

Formerly in2vate, LLC - Edited, updated, and proofread articles, online journals and other resources- Edited and programmed online training courses