Julia Ko Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

• Led a team of 5 responsible for existing customer marketing, digital acquisition for retail bank business, and M&A communication strategy• Spearheaded LINE social networking campaigns in 3 consecutive years to acquire all-time high number of active LINE friends; ranked one of the top 3 most downloaded sponsored stickers in 2021

Taipei, Taiwan

• Further grew the digital share of the affluent and emerging affluent segments by 40%+ from 2020 to 2021• Released the next generation of digital bank account opening platform, enabling a mobile friendly user interface (UI) and user experience (UX)• Managed both performance and preference marketing campaigns via digital and non-digital channels to continuously lead to a higher acquisition performance• Won the Client Obsession Academy in Q1’21 for driving better outcomes for clients

Taipei City, Taiwan

• Tripled the digital share of retail banking through optimizing sales funnel and paid media strategy• Launched the first-ever Data Management Platform (DMP) campaign by partnering with MasterCard and leveraging a Test & Learn methodology to expand and target at audience based on spending behavior attributes• Won the Rising Star Awards - Best Performance of the Quarter across 17 markets

Taipei, Taiwan

• Partnered strategically with global research company - GfK to publish mobile data analytics reports to generate and nurture leads through social media such as Facebook, Google, and LinkedIn• Organized offline events on the topics including big data, cross-border mobile marketing, etc. in Singapore, Hong Kong, Beijing, and Tokyo and gained 160+ media exposure across APAC within limited resources

Taipei, Taiwan

Leveraged online influencers for promoting brand and changing perceptions in line with company goals.

Taipei, Taiwan

• Managed cross-functional and multicultural teams to represent company at Asia’s largest industry exhibition in China that increased marketing leads and secured a record number of accounts• Consolidated online marketing strategies for individual product lines, resulting in improved process management and increased optimization of search engine performance• Developed quarterly channel marketing plans and oversaw the launch of regional training events

Taipei, Taiwan

• Led global marketing teams to develop a branding campaign, drove engagement through storytelling, and increased brand recognition• Launched first online customized solution generator for product selection package, resulting in optimized work flow and cross-functional coordination among divisions• Developed and managed an online technical forum that provides an idea-sharing and problem-solving platform for B2B clients• Directed the product-oriented panels at the Worldwide Partner Conference with 100+ channel partners in attendance and achieved high satisfaction rating

Taipei, Taiwan

Designed and implemented data-driven marketing campaigns through online and traditional marketing channels for high profile clients, including Nokia, DHL, and Warner Bros.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Executive Officer of Planning Division, Business Administration Student Association; Public Relations Officer.