Brand, digital strategy and marketing consultancy for content creators, digital startups, entrepreneurs and nonprofits.• Develop and launch Go-To-Market strategies across digital, social and offline channels.• Craft brand message and pitch decks collaborating closely with brand founders.• Project management across digital and offline projects.• Develop partnership opportunities for co-branded marketing promotions.• Coach content creators on distribution, marketing and… Show more Brand, digital strategy and marketing consultancy for content creators, digital startups, entrepreneurs and nonprofits.• Develop and launch Go-To-Market strategies across digital, social and offline channels.• Craft brand message and pitch decks collaborating closely with brand founders.• Project management across digital and offline projects.• Develop partnership opportunities for co-branded marketing promotions.• Coach content creators on distribution, marketing and licensing opportunities.• Site content development, updates and launches. Show less

• Drove growth in a startup digital self-publishing platform.• Led the re-branding and marketing launch of NOOK Press.• Build the self-publishing user base with an extensive catalog of quality content and merchandising opportunities for authors.• Manage online advertising campaigns, native advertising, sweepstakes, direct marketing campaigns, partnerships, and landing page development.• Identify and curate products for strategic ecommerce and email merchandising programs.•… Show more • Drove growth in a startup digital self-publishing platform.• Led the re-branding and marketing launch of NOOK Press.• Build the self-publishing user base with an extensive catalog of quality content and merchandising opportunities for authors.• Manage online advertising campaigns, native advertising, sweepstakes, direct marketing campaigns, partnerships, and landing page development.• Identify and curate products for strategic ecommerce and email merchandising programs.• Develop digital platform user engagement strategies and tools to increase platform usage and sales opportunities leveraging B2B newsletters and educational content.• Build relationships and brand identity within genre-specific writing and blogging communities.• Developed social networking and community building programs, resulting in over 18,000 fans on Facebook and media coverage.• Collaborate with a cross-functional team to develop branding strategies, product names, user communications, and go-to-market strategies.• Produce promotional webinars, creating content and marketing plans.• Write a quarterly newsletter that encourages ongoing user participation while increasing sign up completions.• Produce online videos including how-to instructional pieces and user testimonials. • Negotiate, and manage all speaking engagements and sponsorship packages for tradeshows, conferences and industry events.• Coordinated a successful initiative promoting affiliate signups.• Speak as self-publishing expert at writing conferences, expos and classes.NOOK Partnerships• Develop and launch in-kind partnerships for NOOK with national brands including Disney/Pixar, Hallmark Channel, Liberty Travel, National Educators Association, Grandparents.com, TVLand/Viacom, and American Express Platinum Card. • Project managed and expanded partnerships with Amtrak, Six Flags and Fandango. Ad Sales• Manage three person ad sales team• Develop opportunities for BN.com and Sparknotes advertisers Show less

• Created the social networking strategy for the digital startup, Greater Good Ventures, which included launching a Twitter feed and developing partnerships with bloggers in their target demographic.• Developed customized digital advertising and cross-promotional marketing programs for clients.• Wrote marketing copy for Open Road Media e-book releases and series launches.• Planned and booked author tour events with non-bookselling partners. • Assisted Harlequin’s nonfiction… Show more • Created the social networking strategy for the digital startup, Greater Good Ventures, which included launching a Twitter feed and developing partnerships with bloggers in their target demographic.• Developed customized digital advertising and cross-promotional marketing programs for clients.• Wrote marketing copy for Open Road Media e-book releases and series launches.• Planned and booked author tour events with non-bookselling partners. • Assisted Harlequin’s nonfiction group in the promotion of a major health and fitness book, arranging a partnership with Gold’s Gym for three live events on the author’s tour.• Delivered training on best practices for social networking, giving clients important tools for self-promotion, and in many cases an introduction to social media.• Created sample posts and tweets to help clients develop an effective online identity. Show less

• Led a five person marketing team, with responsibility for all adult title and corporate brand marketing, including online initiatives and trade shows.• Launched digital strategy including e-commerce site overhaul, social networking campaigns, an iPhone application, advertising, e-newsletters, videos, digital sales materials and catalog.• Created and managed HNA’s first title-based sales, marketing, and publicity budget of $3M.• Negotiated and managed all advertising for title and… Show more • Led a five person marketing team, with responsibility for all adult title and corporate brand marketing, including online initiatives and trade shows.• Launched digital strategy including e-commerce site overhaul, social networking campaigns, an iPhone application, advertising, e-newsletters, videos, digital sales materials and catalog.• Created and managed HNA’s first title-based sales, marketing, and publicity budget of $3M.• Negotiated and managed all advertising for title and corporate branding campaigns.• Executed cross-promotions with partners that included Vanity Fair, The New Yorker, Los Angeles County Museum of Art, Rubin Museum, NYC green markets, OXO, Moda (United Notions), and an eight-city author tour and bulk sale with Talbot’s.• Guided the launch a company-wide, customer-facing website that integrated a major re-branding effort, a content management system, and an interface with warehouse inventory data.• Initiated the company’s online presence on Twitter with a “50 days of Abrams” campaign to celebrate the company’s 50th anniversary.• Expanded on existing social media efforts via blogging and Facebook promotions.• Managed company visibility at industry events, trade shows, and conventions that included New York Comic Con, San Diego Comic Con, and Book Expo America. • Developed web-based catalogs and began the online publication of marketing materials through ISSUU. • Created videos for YouTube to promote individual titles and also to support the sales staff. • Arranged an Abram’s sponsorship for The New Yorker’s Passport to the Arts, providing advertising opportunities in the magazine, in online promotions, and at the event. Show less

• Developed, researched, and executed niche marketing endeavors for 60 titles each year, working closely with authors, agents, and celebrity management teams. • Generated collateral sales material, including brochures, span audiotapes, web content, visual aids, sell sheets, and trade show display materials.• Managed individual title budgets for marketing, advertising, and promotions, with a maintained focus on ensuring the success of authors, regardless of budget size.• Initiated… Show more • Developed, researched, and executed niche marketing endeavors for 60 titles each year, working closely with authors, agents, and celebrity management teams. • Generated collateral sales material, including brochures, span audiotapes, web content, visual aids, sell sheets, and trade show display materials.• Managed individual title budgets for marketing, advertising, and promotions, with a maintained focus on ensuring the success of authors, regardless of budget size.• Initiated cross-promotions with companies that included Kirin Beer, Kitchen Aid Cookware, OXO International, Ketel One, Tanqueray, Henri Bendel, Alvin Ailey Dance Company, Petco, TNT, Corcoran Realty, BMG, BMG Nashville, Fodor’s, Smythson, BET.com, Maker’s Mark, Jean-Marc XO Vodka, Max Factor, Match.com, CMT.com, Atlantic Records, and Sony Music. Show less

• Developed marketing plans and cross-promotional campaigns for titles covering a wide range of subjects that included cooking, diet and fitness, self-help, women’s fiction, literary novels, memoirs, politics, religion, business, history, pop culture, music, home decor, and travel. • Created branding initiatives for Harlem Moon imprint’s African American books.• Performed cold calling in a business development roll to generate bulk product sales, setup sweepstakes prizes, and secure… Show more • Developed marketing plans and cross-promotional campaigns for titles covering a wide range of subjects that included cooking, diet and fitness, self-help, women’s fiction, literary novels, memoirs, politics, religion, business, history, pop culture, music, home decor, and travel. • Created branding initiatives for Harlem Moon imprint’s African American books.• Performed cold calling in a business development roll to generate bulk product sales, setup sweepstakes prizes, and secure free ad placement. Show less

• Responsible for managing the production and maintenance of Doubleday-Broadway’s consumer-targeted feature and imprint websites.• Coordinated online catalogs and promotions to ensure consistency and brand alignment with the Random House corporate website.• Developed content and handled distribution for three e-newsletters, with distribution lists of up to 200K subscribers.• Employed freelance designers as needed to assist with website design and the production of advertising… Show more • Responsible for managing the production and maintenance of Doubleday-Broadway’s consumer-targeted feature and imprint websites.• Coordinated online catalogs and promotions to ensure consistency and brand alignment with the Random House corporate website.• Developed content and handled distribution for three e-newsletters, with distribution lists of up to 200K subscribers.• Employed freelance designers as needed to assist with website design and the production of advertising elements, coordinating output with contributions from the internal web group.• Recruited, developed, and managed support staff, including an Internet marketing assistant.• Secured online publicity partnerships by successfully cold call pitching online media outlets, these included the TODAY Show, MSNBC, iVillage, Oxygen and Yahoo. Show less

• Responsible for production on iVillage’s Relationships and Book Channels.• Booked guest relationship and self-help experts for monthly chats and radio interviews.• Selected excerpts and negotiated for their electronic reproduction rights.• Edited articles of regularly programmed experts and excerpted material.• Developed programming initiatives and wrote community-based articles and newsletters for Wedding Center, iVillage’s wedding content center, with featured weddings and… Show more • Responsible for production on iVillage’s Relationships and Book Channels.• Booked guest relationship and self-help experts for monthly chats and radio interviews.• Selected excerpts and negotiated for their electronic reproduction rights.• Edited articles of regularly programmed experts and excerpted material.• Developed programming initiatives and wrote community-based articles and newsletters for Wedding Center, iVillage’s wedding content center, with featured weddings and wedding planning advice.• Tracked web analytics reporting to provide analysis and feedback for traffic-driving initiatives. Show less