Julia Connell

Julia Connell Email and Phone Number

Powering Loyalty for Shopify Merchants | prior VP eCommerce now Integrator and VP Operations - Inveterate.com @ Inveterate, Inc
Julia Connell's Location
Carlsbad, California, United States, United States
Julia Connell's Contact Details
About Julia Connell

As the VP of Operations at Inveterate, I’m all about driving our vision forward and bringing new life to loyalty in the eCommerce space. With two decades of experience in this industry, I’ve had the chance to lead teams, shape strategies, and help brands unlock real growth through new sales channels, marketing strategies, and most importantly, through innovative loyalty solutions.I love making ideas happen. At Inveterate, I focus on keeping our operations running smoothly while making sure we stay at the forefront of what’s possible. From managing P&Ls to developing teams and ruthlessly prioritizing company initiatives, I’m all about turning big-picture goals into everyday wins.Before Inveterate, I had the privilege of working with MOB Beauty to launch a sustainable makeup brand, navigated explosive growth at NuFACE, and built a foundation in direct-response marketing and CX at Road Runner Sports. In those roles, I gained a deep understanding of brand strategy, operational leadership, and how to align teams toward a common goal. That experience is invaluable in my role as the integrator at Inveterate, where I leverage those same skills to support the team in doing their best work and driving best-in-class growth.

Julia Connell's Current Company Details
Inveterate, Inc

Inveterate, Inc

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Powering Loyalty for Shopify Merchants | prior VP eCommerce now Integrator and VP Operations - Inveterate.com
Julia Connell Work Experience Details
  • Inveterate, Inc
    Vice President Operations
    Inveterate, Inc Sep 2021 - Present
    Greenville, South Carolina, Us
    As the integrator and right-hand to the CEO, I help turn the company's big vision into reality. I'm the wearer of many hats and the go-to for making sure all the moving parts work together. Whether it’s strategizing, problem-solving, or just making sure things stay on track, I’ve got a clear sense of where we’re headed and how to get us there. Wrangling chaos is my specialty, and I love seeing plans pay off through growth.
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  • Mob Beauty
    Ecommerce / Digital Marketing Consultant
    Mob Beauty Mar 2021 - Dec 2021
    Partnered with MOB Beauty founders to launch the innovative clean, vegan, sustainable makeup brand via DTC at www.mobbeauty.com. Advised on digital strategy, site experience, site optimizations, and overall growth strategy as the "right hand" to the Chief Brand Officer and Co-Founder. After a decade in eCommerce, I left this incredible brand and team to join Inveterate to reinvent loyalty in eCommerce.
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  • Nuface
    Vice President Of Digital Marketing And Ecommerce
    Nuface Nov 2020 - Mar 2021
    Vista, Ca, Us
    Led eCommerce sales and global digital strategy for rapidly growing professional skincare brand. Supported an outstanding team in generating triple digital sales growth through D2C business (MyNuFACE.com) and partnerships with all third-party eCommerce accounts (wholesale) including Amazon, Sephora, REVOLVE, Net-A-Porter, Skinstore, and Dermstore. Led paid media strategy as well as development of NuFACE app and digital marketing strategies fueling growth in China, Europe, and Canada.
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  • Nuface
    Executive Director, Digital Marketing & Ecommerce
    Nuface Dec 2019 - Nov 2020
    Vista, Ca, Us
    Developed global digital strategy for leading luxury beauty brand distributed domestically and internationally through MyNuFACE.com, major retailers/etailers/marketplaces, direct response TV (DRTV), and professional aestheticians/spas with the goals of brand and revenue growth. Led domestic D2C & eCommerce sales teams generating remarkable growth with MyNuFACE.com, Amazon, Sephora, Hut Group, Net-A-Porter, REVOLVE, and other key partners.
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  • Nuface
    Director Of Digital Marketing/Ecommerce
    Nuface Mar 2017 - Dec 2019
    Vista, Ca, Us
    Drove the digital marketing & ecommerce strategy for leading luxury beauty brand distributed domestically and internationally through www.myNuFACE.com, major retailers/etailers, direct response TV (DRTV), and professional skincare providers with the goals of brand and revenue growth.
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  • Road Runner Sports
    Director Of Marketing
    Road Runner Sports Feb 2012 - Mar 2017
    San Diego, Ca, Us
    • Led a 13-person team in executing cross-channel acquisition strategies to drive annual revenue growth across web and retail.• Managed agency partnerships for data-driven acquisition campaigns, resulting in significant market share increases.• Developed seasonal marketing campaigns and go-to-market plans for new product launches, overseeing creative execution across various channels.
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  • Barbeques Galore
    Director Of Marketing
    Barbeques Galore Feb 2010 - Feb 2012
    Ontario, California, Us
    Hired to restore retail and product marketing/advertising initiatives for the outdoor living retail chain with 40 stores across the US. Responsibilities included all aspects of traditional retail marketing (promotional planning, media buying/planning, in store experience, POP materials, etc) as well as consumer product marketing to drive sales of proprietary product lines, most notably the Turbo® and Crossray® series of grills.• Developed comprehensive retail marketing strategies using blends of TV, radio, email, social, and direct mail to boost Barbeques Galore revenue by 30% in 13 months.• Implemented data capture and CRM systems enabling segmentation and measurement of marketing efforts to • Implemented an email marketing strategy that generated $610,000 in revenue during year one from a database of 47,000; the first time such efforts had proven successful for the company • Applied measurement metrics to every aspect of advertising and outreach to build a baseline upon which marketing planning and media placement were decided in the future
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  • Cornerstone Corporate Partners, Llc
    Senior Market Research Consultant
    Cornerstone Corporate Partners, Llc Mar 2009 - Mar 2010
    Conducted market research on potential investment targets for Cornerstone Corporate Partners, a business advisory organization providing strategic and operational consulting support to private equity funds and their respective portfolio companies.• Provided analysis on market sizing, economic trends, competitive landscape, and segment growth opportunities to aid in the search and qualifying of investment targets in such industries as staffing and physical wellness/fitness • Personally initiated and completed additional projects working with such organizations as Community Housing Works and Centre City Properties. Projects entailed website redesign, development of online marketing plans, crafting and integrating B2B marketing strategies, and operational initiatives to strengthen brand equity
  • Westfield
    Development Marketing Manager
    Westfield Mar 2007 - Dec 2008
    Paris, Idf, Fr
    • Used custom and syndicated market research to profile customers, then developed positioning and branding strategies for each mall property, which is guiding billions of dollars in development, marketing, and leasing efforts• Produced a $1 million communication campaign (online marketing, print, direct mail, events, promotions, public relations) for the UTC shopping center redevelopment (La Jolla, CA) resulting in widespread support and government approval of the project within 10-months of implementation• Launched Westfield’s prototype website, managed associated email marketing campaign and social media marketing tools to garner support for development projects. Efforts resulted in companywide adoption and $100,000+ in future design and production savings
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  • Westfield
    Marketing Director
    Westfield Feb 2005 - Mar 2007
    Paris, Idf, Fr
    Responsible for generating advertising revenue and executing annual marketing plan to increase awareness, traffic and sales for a regional retail center with more than 10 million annual customers and 180 retailers.• Launched “mall as media” advertising platform and grew revenue from $80,000 to $200,000 over a 12-month period by developing relationships with local businesses and creating new revenue concepts• Analyzed market research and industry trends to design advertising campaigns, purchase media and create promotions that increased visitation and retail sales by 5-7%• Planned and managed the grand opening of a JCPenney department store and 18 specialty stores that increased center traffic by 8% and exceeded revenue goals by $1 million during the first 6-months
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  • Westfield
    Regional Assistant Marketing Director
    Westfield Oct 2003 - Feb 2005
    Paris, Idf, Fr
    Supported 11 regional malls with recruiting, hiring and training customer service staff as well as production of events and promotions that generated traffic, increased retail sales and secured partnership revenue. • Forged relationships with national companies such as Coca-Cola, Paramount Productions and Sea World resulting in more than $100,000 in annual revenue through events and advertising• Managed the promotion plan for a $40 million expansion at Westfield Parkway in El Cajon, CA and was promoted to marketing director shortly thereafter
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  • (Independent)
    Cpg Promotions Consultant
    (Independent) Apr 1999 - Jun 2003
    Launched my career in product promotions. Contracted as a local promoter working primarily with Proctor & Gamble personal and household brands as well as PepsiCo's line of sports drinks and snack foods. Planned venues and interacted with target customers to create interest in the product and influence purchasing.

Julia Connell Skills

Email Marketing Strategy Marketing Social Media Marketing Online Marketing Product Marketing Marketing Strategy Advertising Strategic Partnerships Marketing Communications Retail Sales E Commerce Market Research Public Relations Market Planning Brand Development Digital Marketing New Business Development Event Planning Seo Media Planning

Julia Connell Education Details

  • San Diego State University
    San Diego State University
    Business Marketing

Frequently Asked Questions about Julia Connell

What company does Julia Connell work for?

Julia Connell works for Inveterate, Inc

What is Julia Connell's role at the current company?

Julia Connell's current role is Powering Loyalty for Shopify Merchants | prior VP eCommerce now Integrator and VP Operations - Inveterate.com.

What is Julia Connell's email address?

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What is Julia Connell's direct phone number?

Julia Connell's direct phone number is +176039*****

What schools did Julia Connell attend?

Julia Connell attended San Diego State University.

What are some of Julia Connell's interests?

Julia Connell has interest in Potenciamiento Económico.

What skills is Julia Connell known for?

Julia Connell has skills like Email Marketing, Strategy, Marketing, Social Media Marketing, Online Marketing, Product Marketing, Marketing Strategy, Advertising, Strategic Partnerships, Marketing Communications, Retail, Sales.

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