With a background in consumer behavior, event planning, and marketing, Julia intimately understands the value of event based marketing. She founded The Trade Secrets to both provide an opportunity for young professionals in her community to work in an exciting industry, and to assist companies in directly touching customers and partners, all in a fun and exciting environment. Sierra Bridal has the same goals, but focuses on the consumer markets of weddings and formals. Her focus in the wine and hospitality industries has given Julia experience in every aspect of the market from production, pricing, marketing, and product placement, to consumer choices. She developed a method for hedonic pricing for wines and used this to assist wineries with pricing and marketing new and existing products in the market place. She also served as the Technical Editor for a ratings magazine in Sonoma, CA with responsibilities ranging from graphic design to providing all market research and content for the ratings and buying guide. Julia has also enjoyed working in video games and technology along with fashion and formals, organizing events and PR for product launches and trade shows such as CES, GDC and e3 as well as fashion events including fashion shows and trunk shows. Before completing her Master’s degree in 2000 at UC Davis, Julia enjoyed a 10-year career in hospitality and event planning.Specialties: creative events planned with a tight time frame and budget