• Built and maintained strong relationships with cross-functional teams including Sales, Marketing, Customer Success, IT, Finance, and Product to ensure exceptional end-to-end prospect to customer experience• Established and iterated SalesForce dashboards aligning KPIs to goals from collaborating with executives and sales leadership which aided in driving results, streamlining activities, forecasting, and monitoring metrics and sales status• Designed automated integrated workflows across platforms (Thomasnet.com SFDC, and HubSpot) for monitoring marketing campaigns and lead life cycles ensuring clear visibility throughout the customer journey. • Instituted a corporate-wide unified marketing/sales data dictionary fostering a shared understanding of data and enabling data-driven decision making• Revamped and streamlined the daily executive sales report transforming a manual entry process to a semi-automated data pull resulting in a significant reduction in report build time • Conducted causal analysis on customer churn and developed a renewal/upsell/cross-sell sales process resulting in revenue retention and growth• Ran cohort analysis on renewal rates based on years customer and implemented GTM strategies to drive revenue growth• Strategized and documented sales compensation plans in collaboration with finance and sales executives ensuring alignment to business objectives while incentivizing sales teams• Led projects optimizing SalesForce.com for usability, collaborating with SFDC admins on execution and quality control, and managed the SalesForce design/structure optimization pipeline• Synthesized product nomenclature to reflect present-day solutions enhancing data accessibility and accuracy facilitating better decision making across the organization

• Effectively led and managed a team of 3 SDRs, providing direction, structure, and oversight while establishing and monitoring KPIs for lead qualification, call performance, lead quality, and lead generation• Established daily meetings and weekly individual coaching sessions for sharing successes, appraising performance, reinforcing process, disciplining, motivating, addressing complaints, and resolving problems• Orchestrated effective communications across marketing, SDRs, and sales teams to drive strategies around customer acquisition

In addition to all responsibilities of an Application Engineer• Managed $4.3M in renewable revenue with key accounts while supporting over 150 sales reps and also generating over $230k in direct sales• Implemented and solidified best practices across client-facing departments (sales, customer success, and production), by establishing guidelines for customer profiles, identifying opportunities for renewal, upsell, and cross-sell, and ensuring consistent prospect and customer interactions. This was achieved through the development of training documents and facilitating ongoing training

• Engaged with C-Level executives and business owners of B2B industrial companies, assessing needs and offering tailored recommendations for inbound marketing and proprietary SaaS solutions, traveling nationwide for client meetings, conducting technical discoveries, and developing and presenting custom proposals and marketing plans• Supported sales team with product/pricing expertise, inbound marketing lead qualification, internal insight on existing accounts, and training on SE engagement• Achieved record breaking sales of 123 websites in a year while averaging 4 prospect meetings per day and a 40% close rate

Successfully placed candidates by synthesizing job requirements, key candidate attributes, and company culture, utilizing diverse sourcing strategies, and conducting candidate qualification and interview preparation