Julia Barrett Email and Phone Number

CKE (Carl's Jr. / Hardee's)

FX and FX on Hulu

Sephora

- Day-to-day contact for all marketplace intelligence, negotiation and partnership needs for Walt Disney World Parks and Resorts, Disneyland Parks and Resorts, and Disney Group Sales Marketing media efforts.- Led the design, implementation and analyzation of brand-appropriate strategy and tactical executions in support of results-driven marketing, using customer and marketplace insights, and leveraging offline and digital tactics.- Oversaw partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in.- Managed the upfront TV and Digital strategy planning for yearly video efforts.- Developed measurement plans and established appropriate KPIs against different campaigns across the funnel.- Collaborated closely with client, messaging and creative teams to ensure that media insight and realities were fully considered in the creative development process, as well as the overall communications strategy.- Effectively balanced the dual expectations of the clients and the agency. - Manage two teams of 10 and 5 media professionals, specializing in both traditional and digital media.

Accounts: Allbirds, Backcountry, Bleacher Report, Boulder Brands (Earth Balance, evol, Udi's), i.am+, Insomniac Events, iON360, LeEco, Lyft, Osmo, Sound United, Teton Waters Ranch, Tommy Bahama, Zendesk.- Key client-facing contact while serving as the primary lead across internal planning and activation teams. - Develop media objectives, strategy and target audiences of clients’ marketing and business goals, inclusive of challenges, competitors and brand positioning. - Closely collaborateed with creative agencies to provide unified marketing plans across all POE channels.- Liaised with creative agencies and clients to help develop consistency in assets and messaging across multiple media. - Aided in the growth of the company through new business pitches and the creation and cultivation of key partnerships. - Helped increase the agency’s capabilities and visibility in the industry through frequent participation and attendance of industry events and conferences. - Fostered external vendor relationships that helped achieve creative media solutions and better negotiations. - Developed best practices and educational materials on paid social platforms, products, and tools. - Involved in the education of team-members, guiding their development of media expertise and encouraging professional growth.

- Managed day-to-day media planning and client service activities across the Wells Fargo business- Ensured a holistic view of the business across both Traditional and Digital media as I supervised the development, presentation and execution of media strategies, channel budget allocation and post-campaign reporting across all channels- Managed, trained and guided a matrix-organized team of planners and assistant planners across the LA and SF office- Was a lead day-to-day contact interfacing with clients, internal departments, and partners- Oversaw budget and client billing process to ensure accuracy- Served as a resourceful problem-solver, both internally and externally, for any process and communications issues and impediments

- Responsible for the day-to-day relationship with Spike TV, IFC and The Game Show Network - Accountable for managing the workflow of the team, including timelines and accuracy of all deliverables sent to clients- Assisted in the hiring and training of new and junior-level employees- Worked with planners to develop plan materials and recommendations ensuring that a clear POV and a solid rationale were aligning with holistic strategy- Ensured all rates were negotiated and on-par with agency's preferred rates- Helped grow digital scopes for existing and new clients, and helped educate the company as a whole for best practices for digital campaigns- Instituted best practices and processes within the planning team

- Managed all aspects of media planning, buying, negotiating, optimizing and reporting across Spike TV, Comedy Central and VH1- Spoke confidently about all media (especially digital) to help clients feel comfortable during recommendations- Formed client media objectives and strategies, and translated those to the media space- Leveraged syndicated planning tools across all media with ability to train and answer questions about each tool and use as a planning resource- Utilized my passion for data to provide analysis on media delivery, performance, and client specific implications for optimizations- Developed POVs on media trends and industry news, creating strong rationale for “why buy” in media recommendations- Built, maintained and fostered relationships with clients and publishers

- Lead Planner on 2012 The Summer Olympics, as well as other NBC TV initiatives- Maintained effective vendor relationships to ensure the most cost-effective media plans- Managed and negotiated contract rate agreements with vendors- Liaised with clients to ensure that media and creative worked in tandem for the most effective campaign- Integrated media research into the planning process, which included, but was not limited to, strategy, negotiating, buying, presentation and execution- Fostered quality client relationships with weekly in-person visits for presentations and updates- Responsible for writing monthly POVs on new industry programs shared with clients across the NBC Universal family

- Created and updated day-today media documents for the PlayStation Digital Account- Composed post-campaign reports that incorporated performance data and key learnings - Utilized syndicated research tools for research used in media plans - Communicated with publishers to confirm placements were running correctly while monitoring reporting for under/over delivery- Managed billing reconciliation for all campaigns- Became proficient in MediaVisor, Doubleclick, Nielsen, comScore and DDS

- Monitored weekly social media metrics for HTC, Fresh & Easy, DirecTV and Dr. Pepper/Snapple Group- Conducted site and content audits for the client accounts- Sat in status meetings- Researched innovative web technology

- Assisted the Design, Special Events, and Video teams within the marketing department- Worked at after-hours special events- Actively participated on staff and departmental meetings. - Served as assistant on the Simpsons, So You Think You Can Dance and Bones promotional shoots

- Worked across the Microsoft account- Responsible for copy editing surveys - Computed and coded survey results- Attended client presentation meetings and phone calls.