Na Fluency assumo o time de Enterprise Applications, com foco em plataforma de pagamento (0 to 1), liberação e gerenciamento de acessos e backoffice.

At Vitat I took on the role of Product Manager in different contexts and squads, some of the achievements being:- Organic growth of 52.9% year-on-year on the Vitat website, with a focus on top-of-funnel acquisition- Monetization of the Vitat website in conjunction with Raia Drogasil- Development of a platformed product community, focused on retention and engagement, gaining more than 10,000 users per month- Structuring a B2B healthcare product, a self-service life management platform, leading this production from end to end, from discovery to delivery

I had a career transition to the product area,- Conducting product development, from discovery to delivery- Discovery and development of the Vivara Blog, to acquire new customers and recognize the brand as an authority in luxury jewelry- Analysis and conversion rate improvements in Vivara E-commerce- Assisted the squad responsible for ifood Benefits, the B2B aspect of iFood

- Led and managed a dedicated team of 3 to 5 professionals, fostering a collaborative environment that drove the implementation of comprehensive SEO strategies.- Orchestrated cross-functional efforts to seamlessly align SEO initiatives with overall business objectives, ensuring a cohesive approach that maximized results.- Led the development and execution of personalized SEO strategies for several brands, improving digital presence and stimulating brand visibility across all sectors.- Led and managed a dedicated team of 3 to 5 professionals, fostering a collaborative environment that propelled the implementation of comprehensive SEO strategies.- Orchestrated cross-functional efforts to align SEO initiatives seamlessly with overarching business goals, ensuring a cohesive approach that maximized results.- Spearheaded the development and execution of tailored SEO strategies for diverse brands, enhancing digital presence and nurturing brand visibility across industries.- Demonstrated adeptness in steering the team through search engine algorithm intricacies, leveraging on-page and off-page optimization techniques, as well as conducting in-depth keyword research.- Actively monitored, analyzed, and iterated strategies based on performance metrics, consistently delivering tangible advancements in search ranking positions and online visibility.- Nurtured brand loyalty by positioning the brands as authoritative industry figures, driving higher organic engagement and loyalty through strategic SEO endeavors.

- Participated in the Google News Initiative (GNI) project, collaborating with publishers from the national and Latin American markets to improve their organic ranking.- Leveraged a data-centric approach to strategically improve organic search rankings, resulting in significant increases in organic website traffic.