I provide end-to-end solutions for companies, helping them conquer new markets and grow. With expertise that spans strategic planning, product development, omnichannel marketing, CRM, and operational management, I'm known for devising innovative approaches that have consistently driven growth, improved customer engagement, and enhanced operational efficiency. From executing data-driven CRM strategies, spearheading product development, to overseeing complete business operations, my focus is on transforming strategic plans into actionable initiatives.I've successfully led cross-functional teams, built robust partnerships, and managed product roadmaps, whilst ensuring products address customer pain points to offer a seamless experience. I have a unique ability to merge technology, data, and market insights to develop and implement comprehensive go-to-market strategies and drive profitable growth.Leveraging my skills, I aspire to continue driving product vision and business growth, fostering high-performance teams, and delivering impactful solutions in the dynamic intersection of tech, finance, and consumer markets. My broad experience across markets in Russia, France, UK, and Europe positions me to contribute uniquely to future roles and challenges.Qualification summary:- Deep knowledge of the fashion industry and e-commerce dynamics- Strong people management in international and multi-functional working environments- Experience in managing e-commerce and tech projects, from concept to launch to growth- Solid analytical and organisational skills- Entrepreneurial mindset

1. Conceive and implement business strategies, plans, and procedures to enhance operational efficiency, improve customer satisfaction, and bolster profitability.2. Develop the brand and creative concepts in support of marketing business objectives. Ensure alignment with creative strategy and bolster the visual expression of the Stackt brand.3. Craft a long-term product vision through clear product requirements and user stories. Balance the technical and strategic components of the product roadmap.4. Manage go-to-market plan implementation, marketing strategies, and customer acquisition for revenue growth. Identify new opportunities, emerging trends, and innovative tactics to drive customer acquisition and revenue growth.5. Recruit high-caliber talent to form product, IT, CRM, and marketing teams. Supervise and mentor team members to ensure high performance and professional development.6. Lead the development of the data infrastructure, data collection processes, and implementation of analytics tools. Manage the delivery of regular reports on campaign performance, highlighting key metrics, trends, and insights.7. Oversaw daily operations, worked with CEO on investment and expense management to meet company growth and profitability targets.9. Assisted CEO in fundraising and expansion activities; managed partner/vendor relationships. Records of success1. Delivered YoY growth of 456%, significantly increasing revenue.2. Managed successful go-to-market roadmap, improving KPIs: increased SEO share by 12%, reduced CPL by 17%, and decreased CAC by 19%.3. Boosted user-to-purchase conversions by 7% through rebranding and website UX/UI enhancements. Optimized product features/processes, achieving a 4% conversion rate increase.5. Built and led a high-performing remote team of 16 members across diverse functional areas, resulting in improved product, operational efficiency, and customer service.

1. Partnered with CEO and CPO to develop B2C and B2B brands, established product vision, and crafted compelling product propositions.2. Led market intelligence initiatives that informed product development for both B2B and B2C sectors. Executed comprehensive product marketing plans that facilitated new product launches, enhanced market awareness, and asserted industry leadership.3. Developed the company's strategic messaging and playbook, crafting compelling stories for target audiences. Created a portfolio of content, positioning, and competitive materials to resonate with customers, media, and industry analysts. Communicated compelling product messaging and positioning across products, customer segments, personas, and use cases.4. Created strategy pillars aligned with brand north star, promoting team cohesion and execution excellence. Integrated content and product marketing initiatives with the overarching brand strategy.5. Developed a differentiated content marketing strategy reflecting company values. Devised multi-channel marketing strategies for B2B platform and B2C superapp to boost customer acquisition, brand visibility, and revenue.6. Managed a team for customer insight, database marketing, and CRM segmentation. Oversaw retention-focused direct marketing channels and content marketing calendar. Records of success1. Enhanced brand recognition by developing corporate and B2C brands and launching B2B website, boosting online presence and lead generation.2. Developed effective go-to-market strategies for both B2C and B2B products, driving successful product introductions and market penetration.3. Fostered a high-performing remote product marketing and content team during COVID-19, implementing operational processes and tools for team support.4. Showcased expertise in product concept development for prestigious organizations, including Conde Nast Russia and VTB Private Banking.

1. Developed and executed global CRM and omnichannel strategies to drive brand recognition, foster audience growth, and amplify engagement, incorporating customer journey mapping and engagement-based segmentation.2. Positioned the product as a vital element of client retention and commercial efficiency. Enriched the brand & content strategy to eliminate product quality doubts, fostering emotional engagement through conveying brand expertise, philosophy, and values.3. Coordinated with cross-functional teams including marketing, development, analytics, and logistics, ensuring seamless execution of CRM initiatives.4. Led an omnichannel transformation project in collaboration with the global team in France, ensuring a unified retail and e-commerce policy, comprehensive contact plan, personal account management, loyalty program. Orchestrated alignment with country teams for a consistent brand message.5. Drove the 'Revive e-commerce' project, leveraging digital business trends since 2016 and using customer journey analysis (Upper, Mid, and Lower funnel) to action a double-digit growth plan.6. Collaborated with the Analytics and Insights team to oversee data and research projects, examining product, category trends, and consumer insights to pinpoint target audience growth and optimization opportunities. Records of success1. Led an Omnichannel integration project harmonizing in-store and online experiences.2. Raised the CRM share in total sales to 72% through a novel lead generation strategy and customer path implementation, achieving a consistent 47% growth rate in revenue share YoY.3. Collaborated with the global team to implement a new content and communication strategy, resulting in a 64% increase in millennial traffic.4. Boosted Face Care sales by 1,8% over two months through expert editorial content.

1. Conceptualized and refined automated customer lifecycle campaigns to boost customer loyalty, re-engagement, and new acquisitions. Formulated testing plans to optimize targeting, content, and messaging. Collaborated with acquisition and retention teams to formulate supporting email calendar.2. Fostered customer understanding through database analysis and surveys. Worked with data analytics and BI teams to enhance data collection, reporting, and customer retention insights.3. Led content strategy for Farfetch Russia & CIS across platforms (website, blog, email, social media). Partnered with global team to adapt stories, brainstorm local content, and manage schedules.4. Acted as the primary point of contact between marketing/planning and the merchandising team, working jointly to devise the seasonal website marketing strategy. Assessed, prioritized, and structured business needs and requirements.5. Boosted sales through visual merchandising guidelines and product selection for local markets, in alignment with central Merchandising team.6. Developed and executed brand and marketing events for Farfetch Russia & CIS, targeting luxury audiences and influencers. Records of success1. Boosted email channel sales by 36% and improved open/click-through rates by introducing a KPI-driven CRM strategy leveraging analytics and segmentation.2. Revitalized mobile app, increasing sales by 4.8% through UI enhancements and feature upgrades.3. Streamlined operations and increased Russia and CIS revenue share by 12% by automating processes for merchandising, category, and brand selection.4. Coordinated and executed high-impact branding events such as Farfetch X Vogue Dinner and Farfetch X Vogue "First Monday in May" film premiere.5. Took a lead role in launching exclusive Russian and Georgian designers' collections and the Buro Fashion Forward Initiative.6. Increased engagement and conversion rates by 3.6% through a locally resonating content strategy.

1. Formulated a clear and ambitious product vision (website, iOS, and Android apps) in close cooperation with the Managing Director and CEO, effectively scaling the business in four distinct markets - Italy, Germany, France, and the USA.2. Managed all aspects of technology product development, from discovery and requirement gathering to feature development, implementation, and feature backlog.3. Devised and executed a robust customer retention strategy to enhance satisfaction, loyalty, and overall retention rates. Engaged in market research and customer feedback evaluation to identify and rectify issues impacting customer retention.4. Oversaw CRM Manager in refining email retention campaigns, optimizing targeted messaging, segmentation, automation strategies, and performance metrics.5. Utilized customer data and analytics to track customer behavior and trends, enhancing personalized and engaging email communications.6. Directed marketing planning process, supervised all marketing and PR projects, and initiated campaigns for existing and new products targeting both buyers and sellers.7. Built and trained a diverse team including Head of Call-center, Content Managers, Merchandising Manager, CRM Manager, IT Project Manager, and Analyst. Records of success1. Product Development:- Managed full-cycle technology product development, increasing user engagement by 19% and mobile sales by 4% through iOS app launch.- Led the development of the "Concierge service", improving the shopping experience and increasing customer satisfaction and sales.2. CRM Optimization:- Implemented customer retention strategy, increasing customer retention by 13% and engagement by 24%. - Decreased churn rates by 4% through predictive modeling and segmented communication. - Boosted conversions by 8% using customer data for targeted email campaigns. - Developed Welcome Series, enhancing platform interaction and revenue by 16%.

1. Architected a strategic CRM roadmap, from conceptualization to execution, factoring in both immediate and long-term goals. Spearheaded the launch of a robust email channel, managing budgets and outlining plans while testing different communication strategies and content concepts, as well as segmentation methods to identify the most successful approaches.2. Designed lead generation strategies in partnership with acquisition channels, including affiliate and lead-generation partners. Analyzed lead quality and sources, managed external databases, and implemented the refer-a-friend program.3. Launched new communication touchpoints such as upselling via the call center, site insertions, and website enhancements. Introduced event-triggered mobile app push notifications to increase customer engagement.4. Systematically explored new growth opportunities across segments, adjusting the segmentation plan regularly to enhance customer communication and retention.5. Managed a CRM team, focusing on recruitment, training, setting objectives, and monitoring performance against KPIs. Records of success- Implemented a comprehensive CRM strategy, contributing to a 47% increase in CRM's share in total revenue.- Introduced dynamic email marketing leading to 56% growth in customer engagement. Successfully executed campaigns like Welcome Series, event-triggered campaigns, SMS channel, and cross-channel reactivation.- Refined segmentation strategies regularly, resulting in an 18% boost in overall retention rates.- Led loyalty program initiative, leading to a 13% rise in repeat purchases and enhancing customer lifetime value.- Collaborated with partners and implemented the refer-a-friend program, leading to a 23% growth in user acquisition.- Spearheaded product projects like Personal Account, Subscription Center, Mobile App, Personal Recommendations, Premium Section, On-site Notifications, Communication Platform.

1. Created and executed dynamic marketing strategies for projects including Kolizeo.ru and Astrostar.ru. Independently managed CRM and SMM strategies, budgets, and comprehensive reporting on marketing activities.2. Supervised acquisition and retention channels such as SEO, SMM, SEM, Email, and Call-Center, ensuring the development of engaging content, innovative creatives, and robust analytics. Oversaw the performance of a digital agency handling PPC and affiliate channels.3. Planned, allocated budgets, and executed multi-platform marketing campaigns encompassing on-site, events, outdoor, print, and TV. Conducted post-campaign analysis to identify success metrics and potential areas for improvement.4. Conducted detailed market research and A/B testing to establish key customer segments, refining marketing strategies, improving customer targeting, and boosting campaign effectiveness.5. Directed website development projects, providing strategic direction and detailed specifications to the IT team to enhance user engagement and optimize conversion rates. Records of success1. Led the development and implementation of the "Esoteric Journal" and "Book of dream interpretations" projects. Oversaw the creation of specifications, creative, and content strategy, which significantly enhanced lead-generation via SEO.2. Formulated and launched a multi-channel follow-up system via Email, SMS, and Call-center. This strategic move facilitated the transfer of clients from the Buyers segment to Good Buyers segment, leading to a significant increase in customer lifetime value.4. Coordinated the deployment of IFRAME on Rambler.ru and sites of the WPG group, leading to a significant increase in website traffic and customer engagement.5. Successfully negotiated a sponsorship collaboration with the TNT TV-channel for the "The Fight of Extrasensory" show across nine seasons, significantly enhancing brand visibility and reaching a vast TV audience.