Julia Engström Email & Phone Number

Paris, Île-De-France, Fr

Overall international business development and structuring of the company’s operations —> marketing, financial growth and sales with a happy working environment and team!

Paris, Fr

GLOBAL COMMERCIAL & MERCHANDISING MANAGEMENT - Definition of the global sales strategy of the brand and piloting its roll-out- Effective commercial management, developing sales forecasts, budgets, positive solutions and actionplans to maximise profit- Industry benchmarking, Product & Pricing positioning- Merchandise planning: Creation of OTB & Buying for all sales channels - Inventory management & optimisation- Responsible for new market entries, and company set-ups- Overall supervision and participation in the creation of all sales incentives, promotional activities online & offline (CRM, social media, newsletters, sales incentives, visual merchandising)RETAIL - Opening & management of 8 standalone stores and corners (Paris, London, Berlin, New York)- Retail recruitment, performance management of the team, staff trainings- Lead and motivate managers to achieve highest possible levels of service and sales- Effective P&L management for each store, optimising resultsWHOLESALE- Implementation & Development of the Global wholesale channel - High-end distribution channels: Department stores & Multi-brand stores & Exclusive collaborations with gyms, hotels and alternative actors for brand awareness- Organisation of international sales campaigns at tradeshows (Pitti Uomo...), showrooms, zoom- Management of the wholesale sales network & sell-thru via ongoing incentives, sales trainings, merchandise management and targeted proposals for pop-ups and cornersTEAM MANAGEMENT- 7 Direct reports (Retail / Operations managers) & multiple sales associates

WHOLESALE: Global Sales Management & Business development of Robinson les Bains (high-end beachwear for men) in Europe, Russia, Asia-Pacific, North America, South America and the Middle East via different channels:=> high-end department stores=> multi-brand stores=> international e-shops => luxury hotelsManagement of agents/distributors.Development of exclusive collaborations. RETAIL/ E-Commerce: Responsible for the business development of www.robinsonlesbains.com- implementation of strategies to increase brand awareness and boost direct sales.

Consulting agency for the international development of cosmetics brands.- Development and commercial support for cosmetics brands on export markets (Europe & Asia-Pacific): Skincare, body care, make-up, perfumes and haircare.- Adaptation of products for target export markets (packaging, composition…) for the specifics (price, presentation, marketing material) and distribution channels (large retailers, specialized shops, department stores, professional channels and TV shops).- Management of distribution plans/ retro-plannings/ budgets/ sales forecasts.

Sales Management & Development of Robinson les Bains’ wholesales : - high-end department stores, multi- brand stores- management of agents in Europe, the USA, Asia. Recruitment and management of interns.Support for the external communication of the brand and the overall strategy of the company.

Paris, Fr

Management and Fashion Business Development at CNAM & ESMOD, Paris

Helsinki, Southern Finland, Fi

Responsible for Business Development: Algeria, Morocco, Tunisia and Nigeria for Speciality Papers and 2nd Grade Board o Developing sales and gaining customer loyalty in a highly competitive market o Over € 1 Million of Operating profit (< 1 year) 2nd Grade Board Saleso Sales volume + 150% (in 6 months) for Speciality Papers with a tough market situation: Volume restrictions and constant price increaseso Negotiating prices and volumes with mills and customerso Coordinating & solving administrative obstacles and regulations within International Tradeo Conducting market research to find new customers o Analysing markets & customer behaviour to maximise sales, payment follow-upo Managing the budget & sales forecasting

Helsinki, Southern Finland, Fi

Sales / Marketing/ Executive Assistant Sales co-ordinator: establishing customer loyalty in a highly competitive market. Order handling, forecasting, budgeting. Executive assistant to divisional director: sales administration, reporting. Translation of contracts and articles. Organising customer events. Establishing presentations. Marketing: promotion of new and existing products through various channels. Mailings, press relations, organising events (exhibitions & fairs). Internal software expert: participation in international projects to improve sales administration through our software. Back up for the team. Updating commercial data.

Mba, Fashion Business Development & General Management

Mscib, Business, Finance And Marketing

Bachelor, Languages & Business

A-Levels, General