Goal-oriented, well organized, analytical, proven sales professional. Internal and external cross-functional cooperation with and across Sales, Marketing, R&D, QA & QC, Technology, Supply Chain teams. 30 years negotiation experience. Track record of delivering budgeted financials, double-digit business growth and execution of strategic initiatives in the assigned territories.• Carry through sales of hydrocolloids for Food and C&I applications in assigned markets. • Develop/communicate/execute sales strategies for the cluster.• Develop sales forecasts, budget and manpower planning. • Manage existing distributors, select and appoint new distributors for untapped markets and optimise their contribution to the growth targets in the cluster. • Supervise and train distribution network to achieve set goals, to pursue key prospects, negotiate and construct appropriate terms of sales. • Monitor, analyze, and evaluate the market environment and customers’ feedback to generate new product/solutions ideas and opportunities, identify product/service features that need to be changed to meet customer needs and secure long-term growth. • Monitor, analyze, and evaluate regional market trends, consumer behaviors and competitive activities to identify opportunities for growth. • Key Account Management. • Introduction of new products/concepts/solutions. • Manage communication with respective departments (Business management, Supply chain , Business development, Marketing and innovation, Technology)