- Strategisches und operatives Personalmarketing- Aufbau und Optimierung der Arbeitgebermarke- Internes und externes Employer Branding- Social Media Marketing- Maßnahmen zur Steigerung der Mitarbeiterzufriedenheit und Mitarbeiterbindung- Optimierung der Candidate Journey & Candidate Experience- KPI-Tracking & Bewertung- HR & Employer Branding Trends

- Conception and design as well as strategic further development of employer branding communication in all analog and digital channels- Development of innovative recruiting campaigns and measures for relevant target groups and management of channels and social media activities, including ongoing content creation and updating - Establishment, management and support of university marketing as well as implementation of numerous measures, including (virtual) trade fairs and events - Redesign and further development of the careers website - Analysis and monitoring of all personnel marketing processes and their continuous optimization of performance- Budget planning and controlling as well as monitoring of the KPIs for the area of employer branding and university marketing- Establishment of external cooperation partners, e.g. universities, agencies and partners- Impulse generator and close cooperation with internal stakeholders including HR, Recruiting and Marketing, especially in the implementation of projects

- Responsibility for the management and implementation of the complete marketing mix for high-performance tyres in the D-A-CH market.- Development and implementation of marketing strategies for the successful placement of MICHELIN high-performance tyres on the market- Creation of target group relevant sell-in and sell-out sales promotion materials online and offline as well as management of external agencies- Key figure analysis as well as continuous market and competition observation- Interface coordination between sales management, pricing, field sales, trade marketing, communication and marketing management- Planning and implementation of the Michelin customer experience strategy within the framework of events and sales promotion measures (influencer strategy, product launches, trade fairs, OEM partnerships with Porsche, AMG, BMW-M)- Budget responsibility and control

- Various projects and concepts (master's degree programme at Michelin, structural analysis of technical training in industry, talent management concept and compulsory training at Michelin)

- Introduction of a digital Michelin marketing strategy for DACH- Implementation of all digital measures for Michelin-relevant target groups to increase the online visibility of Michelin- Conception of digital campaign and measure plans for customers and their evaluation- Development of campaigns and action plans for customers and their evaluation.

- Identification of the main consumer touchpoints along the tyre customer life cycle for Michelin- Development of marketing measures and customer user models (personas)

Planning, coordination and implementation of various Michelin car and truck events (including dealer events, dealer conferences, trade fairs, motor sport events, customer incentive trips, etc.).

- Team lead of the B2B marketing team (3 people)- Development and implementation of B2C and B2B marketing action plans- Planning and implementation of the B2C and B2B media plan- Conception of new product and service offers- Price tracking and competition analyses, customer satisfaction studies and focus groups, mystery calls as well as conception of B2B customer segmentation- Relaunch of two Euromaster websites and development of a new Euromaster online shop Euromaster online shop, development of an online appointment planner and Support and handling of the "POPGOM" tyre platform- Budget planning and budget responsibility

Implementation of price tracking and competitive analysis, customer satisfaction studies and focus groups, - Introduction and responsibility of regular mystery calling to improve the service quality of the service centers - Conception and implementation of a B2B customer segmentation- Successful relaunch of two Euromaster websites and development of a new Euromaster online store- Development and introduction of an online appointment scheduler as well as support and management of the tire platform "POPGOM

Projects: Introduction of a Germany-wide mystery calling and mystery shopping concept to improve the service quality of the service service centers as well as the implementation of price tracking and competitive analysesCollaboration in the relaunch of two Euromaster websites as well as development of a new Euromaster online tyre shop.

- Design and implementation of sales promotion materials for the service centers (flyers, brochures, POS materials, content, etc.

Supporting the project management in researching, drafting and creating offers, mailings as well as organizing and carrying out various events

- Development and implementation of marketing and sales measures- Conception of advertising material for new customer acquisition and customer approach inEurope- Market and competition analysis - Event organization (trade fairs, road shows, promotion, sales and PR measures, online forums),- Responsibility for the Internet presence, preparation of press releases, case studies and e-mail newsletters