Júlia Estela De Melo Email & Phone Number

• Implementation of SEM strategies, including strategies of SEO and online advertisement.• Creation of online advertisement using Google ADS, Meta Business ADS and Linkedin ADS, including: keywords selection, copywriting, configuration of days and scheduling, audience targeting, payment and financial report. Constantly reporting selling revenue, reach, impressions and leading indicators of the company..• Management and planning of posts for social media, including content planning, copywriting and analysis of optimal posting times based on audience behavior for Linkedin, Instagram, Facebook and Tik tok.• Partnership with digital influencers to increase sales and followers through social media and influencer marketing, always seeking the right influencer and language considering our target audience.• Approach with all company departments in order to stay up to date with the organization's recent events, focusing on maintaining the website and blog updated using the Wordpress platform.• Planning inbound marketing strategies, using platforms such as RD Station and SAP Emarsys, to track leads and customers with scoring range.• Full development (planning, designing and results report) of e-mail marketing campaigns, focusing on the proper personalization considering specific segmentation in order to increase engagement and sales. • Implementation of SEO strategies, to improve search engine performance. Continuously gaining insights by monitoring Google Search Console, putting into practise strategies such as sitemaps monitoring, mobile optimization, schema markup and Google SERP.• Creation and management of landing pages, considering: design, proper form and mobile responsiveness, always considering the specific target audience for each landing page.

• Management of paid traffic of Google Ads and Meta Business campaigns• Manage the company's image in the digital universe• Management and planning of posts for social media• Marketing campaigns with digital influencers on social networks• Site updates• Planning and development of inbound marketing strategies

Recife Area, Brazil

• Design digital marketing campaigns to promote products and promotions.• Create reports showing the amount of traffic generated by online campaigns.• Maintaining solid lead generation across all digital channels.• Plan social media content and development of advertisements on Google ADS platform.Website management.• E-mail marketing campaign creation by using Lead Lovers and MailChimp.• Creation and management of landing pages using Lead Lovers.• Implementation of SEM strategies,including SEO and online advertisement.

Recife Area, Brazil

• Collaborating and coordinating other professionals and suppliers.• Analyzing and reporting on social media campaigns and google analytics performance.• Planning and developing weekly content for website and social media using trends, hashtags and SEO optimized keywords.• Building strong relationships with clients, stakeholders and suppliers.• Planning, implementing, analyzing data and converting leads via e-mail marketing.• Finding new ways to promote services to new markets.• Assisting in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.• Undertaking individual tasks of a marketing plan as assigned.• Strong involvement in the rebranding of the company website.

County Dublin, Ireland

• Providing great customer experience in branches such as restaurants, coffee shops and marketplaces.• Collecting and analyzing customer interactions, requirements, trends and complaints.• Continually identifying opportunities to improve customer experience.• Companies: Centra, Lily's Cafe, South Street Restaurant and Bobo's Burguer.

Recife Area, Brazil

● Planning, production and execution of events, working in various Strands: Brand disclosure, sale and strategic relationship with customers● Monitoring suppliers and payments, ensuring term and quality● Planning and implementation of various internal communication activities, always seeking to strengthen communication with employees● Call the network franchise requests, to ensure the quality of communication of Pharmacy throughout Brazil, and satisfaction of franchisees

Recife E Região, Brasil

● Expertise in marketing area network Rede D'Or Pernambuco customers: Esperança Hospital Recife and Olinda and Hospital São Marcos● Development and supply activities sheet, indicators and payments, always trying to achieve the indicators and requests the company● Implementation and monitoring of the internal disclosure of Hospitals, always ensuring the standardization of communication for different subjects, such as holidays and training● Support of various areas suppliers, always looking for the best cost- benefit to the company● Creation, planning and execution of signaling projects and facades● Creating and monitoring of external disclosures of Hospitals: ads in magazines and newspapers and urban intervention, as well as institutional campaign deployment monitoring: outdoor, radio and backbus

Santo Amaro, Recife, Brazil

● Expertise in editorial arts, developing the areas of computer graphics and diagramming● Development of the printed newspaper , always working with deadlines , ensuring accuracy and quality for the newspaper that will run the next day

Boa Viagem, Recife, Brazil

● Focus on external marketing, meeting the three network Hospitals: Mar Hotel Atlante Plaza Resort and Summerville● Creation for various positioning actions of Hotels: events and fairs, planning and producing promotional materials such as stands and folders● Direct relationship with all members marketing areas: internal communication , press, loyalty program and digital marketing, providing graphic support all these areas, ensuring effective communication and proper disclosure of brands● Planning and production of communication materials to serve mainly in the online environment loyalty program in order to increase compliance and customer satisfaction

Master Of Business Administration (Mba), Marketing

Graphic Design, Graphic Design